Latifa bint Mohammed inaugurates the activities of the second edition of the festival
"Al Marmoom Cinema" .. 27 films and specialized sessions in the desert of Dubai
Latifa bint Mohammed during her tour at the opening of the "Al Marmoum: Film in the Desert" festival.
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Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Culture and Arts Authority in Dubai «Dubai Culture», member of the Dubai Council, inaugurated the activities of the second edition of the «Marmoom: Film in the Desert» festival in the «Marmoum Desert Reserve», which runs until December 11. The ongoing show, which includes the screening of 27 feature films, 23 dialogue sessions and a specialized workshop, aims to enhance the local cinema scene and support and nurture creative talents, embodying the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to consolidate Dubai’s position as a global center for culture. An incubator for creativity and a forum for talents.
quality initiatives
Her Highness Sheikha Latifa bint Mohammed stressed the importance of the festival as part of the qualitative initiatives that contribute to achieving Dubai's cultural goals in creating a broad cultural movement capable of supporting and strengthening Dubai's creative economy.
Her Highness said: The “Al Marmoum: Film in the Desert” festival establishes a new stage through which we aspire to advance the local cinema scene and contribute to strengthening the Emirati film industry, by encouraging creative talents and emerging filmmakers to present works that reflect Dubai’s civilized face and its modern features, and celebrate our customs and traditions. And our heritage and success stories and highlight them in front of the world.
groundbreaking event
Her Highness added, "The festival is a pioneering event with the idea it presents and the place it hosts, which is one of the most attractive destinations in Dubai. The event represents an innovative platform that allows emerging filmmakers to explore the opportunities offered by Dubai in its endeavor to become a global center for the film industry."
And she continued, saying: “Cinema has an active role in supporting the creative economy and enhancing the presence of cultural tourism, which is confirmed by the” Al Marmoum: Film in the Desert “festival, as it reflects Dubai’s cultural, historical and artistic richness, by highlighting the Marmoum Desert Reserve as a region. Historic, cultural and natural, and one of the most important destinations in Dubai that attracts the attention of visitors from inside and outside the country, because of its value on the cultural and environmental levels.
Emirates Orchestra
During the opening of the festival, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum witnessed a performance by the Emirates Youth Symphony Orchestra. Mohammed Ahmed Al-Murr, Chairman of the Board of Directors of the Mohammed bin Rashid Al Maktoum Library Foundation, where she briefed Her Highness on the activities and art exhibitions that accompany the festival.
Accompanying events
The art exhibitions held within the festival’s activities include a photographic exhibition in which Emirati photographer Ali Bin Thalith, Secretary General of the Hamdan Bin Mohammed Bin Rashid Al Maktoum Award for Photography, documents details of wildlife in the Marmoum Desert, as well as a mural by Emirati artist Fatima Al Ali about filmmaking in the country. Emirates, and the artistic installation work “Moving the Dunes” created by the artist Aisha bin Hader, in addition to the installation artwork created by the artist Shamma Al Mazrouei, and graphic design by the artist Sarah Al Khayal, and the “History of Cinema” exhibition supervised by the artist Ammar Al Attar, and is considered as a journey that tells the history of Cinema in the UAE and the region from its early beginnings until today.
richness of heritage
As part of its celebration of Emirati history and heritage, the festival, through its activities that are available to the public to attend free of charge, highlights the aesthetics and elements of local heritage.
The festival supports the "Dubai Destinations" campaign launched by the Dubai Media Council, with the aim of shedding light on the most prominent destinations and major landmarks in the Emirate of Dubai.
The event includes a presentation of a group of heritage elements and traditional crafts, namely: the craft of talli, al-Sadu, spinning, luqaimat, regaq, and Arabic coffee. and art in Dubai.
President of the Culture and Arts Authority in Dubai:
■ "The festival is part of the qualitative initiatives that contribute to achieving Dubai's cultural goals."
■ "The festival establishes a new phase to upgrade the local film scene and promote Emirati cinema."
■ "An innovative platform that allows emerging filmmakers to explore the opportunities offered by Dubai."
"Brand Dubai" supports the members of "Proudly from Dubai" in the festival
Through a partnership that brought together "Brand Dubai", the creative arm of the Dubai Government Media Office, and the Dubai Culture and Arts Authority, "Dubai Culture", a group of emerging and distinguished projects from members of the "Proudly from Dubai" initiative is participating in the activities of the "Al Marmoum... Film in" festival. Desert », whose second edition will continue until December 11, at the Marmoum Reserve in Dubai, where the participation aims to showcase the success stories of emerging projects launched from Dubai and distinguished in the field of food and beverages, with its diverse and unique options that the festival’s audience will be able to enjoy while watching its activities.
And "with pride from Dubai Market" includes the participation of 14 emerging projects established in Dubai, where they will be presented on the sidelines of the festival's activities, the best food, sweets and drinks, including the best flavors of coffee that characterized it, while the market serves more than one goal, the first of which is to support entrepreneurship and encourage projects. It aims to promote the growth and recognition of its international quality products, as well as to add more joy to this important cultural event, which aims to enhance the local cinematic scene and support and nurture creative talents, in order to consolidate Dubai’s position as a global center for culture, an incubator for creativity, and a meeting place for talents.
Fatima Al Mulla, creative project executives at Brand Dubai, expressed her sincere gratitude to the Culture and Arts Authority in Dubai for providing the opportunity to a group of members of “With Proud of Dubai,” the initiative launched by Brand Dubai with the aim of supporting small and emerging projects that were established in Dubai and distinguished in various fields. , to participate in the festival, and to be present with their products in this unique cultural event, to highlight through them their successes in the field of cooking and the creativity and excellence they have achieved in it.
She said, "We seek, through the (Al-Marmoum... Film in the Desert) festival, to highlight the success stories of entrepreneurs who set out from Dubai on a journey of achieving their dreams, which they have already managed to turn into achievements supported by the initiative to enable them to continue the path of success..and we are pleased That this participation be the first outside the scope of the events organized by Brand Dubai, which will help the members (with pride from Dubai) participating in the festival to increase the area of introducing their products, and then expand the circle of their customers.
People of determination
Dubai Culture is keen to design the festival's activities to suit the capabilities of people of determination, in order to allow them to enjoy the aesthetics of cinema, artwork and exhibitions accompanying the festival.
The largest reserves
Al Marmoom Desert Reserve is one of the important destinations of Dubai, as it represents the largest non-fenced reserves in the UAE, with an area equivalent to about 25% of the total area of the Emirate of Dubai.
In addition to the great environmental value enjoyed by the reserve, with its many and varied types of wildlife, the Al Marmoum Desert Reserve enjoys great historical and archaeological value, as the archaeological area of Saruq Al Hadid, dating back more than 3,000 years, is located within its borders and is one of the oldest sites. The historical sites in the country, as they date back to the Iron Age, which makes the reserve an important cultural and historical landmark.
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