Many brands would take advantage of the holiday season to adopt deceptive practices through their packaging, according to Foodwatch.

The association thus pinpoints 10 products which “actually mislead consumers and consumers”, in a press release released on Tuesday.

Practices that she considers all the less “honest” as they are part of an inflationary context.


🍽️Discover the Christmas table of foodwatch scams!🎄As the holidays approach, foodwatch pinpoints 10 must-have products which, under cover of bling-bling marketing with New Year's Eve sauce, mislead consumers: https: //t.co/VCsOc9TRRC

— foodwatch France (@foodwatchfr) December 6, 2022

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Fewer chocolates for more

Firstly, the association denounces several so-called shrinkflation processes, a commercial strategy which consists of reducing the quantity sold while maintaining the price or even increasing it.

This can include “oversized packaging full of voids”, as at Findus, with the “special holiday” version of duchess potatoes with truffles, the bag of which would be 48% empty, compared to only 27% for the standard product.

In the case of the Signature Grand chocolate log from Nestlé, the packaging would even be 80% empty.

Sometimes it is also the number of shares that have been reduced.

Lindt's Pyrenean box now includes 24 chocolates compared to 30 last year.

“Hidden inflation is skyrocketing.

For 20% less chocolate, you will pay 18% more per kilo at Carrefour,” summarized Foodwatch.

Titles and compositions pointed out

In other cases, it is the marketing titles that may be considered misleading.

For example, the turkey roast stuffed with morels from Maître CoQ only contains 0.9% morels, even though the product promotes a “morels stuffing”.

Finally, some products are singled out for their composition.

To make its little “Christmas Trees in Winter” puff pastries, Blini uses palm oil, an ingredient known for its ecological impact, despite the “green and gold” colored packaging.

Labeyrie foie gras macaroons contain sodium nitrite, an additive deemed carcinogenic by ANSES.

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