From waiting for someone to buy honey to organizing a group to sell it to the sweet road of three generations of beekeepers across the country-Chinanews.com video

　　[On-site synchronization]

　　[Explanation] Every day, Liu Haijun from Kaiyuan City, Tieling, Liaoning Province will stand in the live broadcast base in Shenyang, diligently explain the knowledge about honey to the "old iron" in front of the mobile phone, and actively promote the honey products produced by their cooperatives.

The unshakable fixed-point live broadcast and sincere explanations made the honey products from this northeast valley sell well all over the country, with the highest daily sales reaching an astonishing 300,000 yuan.

Today's achievement has to start with Liu Haijun's grandfather.

　　[Explanation] As the captain of the production team at that time, Liu Haijun's grandfather raised bees in order to pollinate fruit trees. Since then, he became a beekeeper and gradually embarked on the road to wealth. It also led many local villagers to engage in beekeeping .

Then Liu Haijun's father also logically inherited his father's business.

However, Liu Haijun, who followed his father to pursue beekeeping since he was a child, was very resistant to beekeeping at first, and even left his hometown to work around when he was young.

In the end, facing the "skinny" reality, he returned to his hometown and followed his father to continue beekeeping.

But the good times didn't last long, and the "sweet life" of Liu Haijun's family and the beekeepers in his hometown encountered a crisis. After thinking twice, Liu Haijun led the beekeepers in his hometown to start a new model, set up a cooperative, and started live broadcasting to bring goods.

　　[Concurrent] Liu Haijun, President of Liu's Beekeeping Cooperative

　　At that time, the production of honey was more and more, and there were more fake products on the market, which had a greater impact on our real honey, saying that there was no sales, so what should we do?

At this time, I thought of a way. I said to integrate resources and bring everyone together, so that you can be persuasive, have channels, and have a market.

　　[Explanation] In fact, Liu Haijun's live broadcast of selling honey was purely accidental. At first, his goal was the traditional e-commerce platform. On the short video platform, he shared the daily personal account of the bee farm.

However, with the increasing attention of the account and more and more fans asking about honey, Liu Haijun began to sell honey on the short video platform with the mentality of giving it a try.

Now recalling how to successfully bring goods on the short video platform, Liu Haijun believes that building trust with customers is the most important.

　　[Concurrent] Liu Haijun, President of Liu's Beekeeping Cooperative

　　Everyone is very interested in seeing (the bee farm), is this really true?

He asked us how to sell this honey, so I suddenly wondered if we could also sell our honey on the short video platform.

You can see the honey in the mountains directly into his hands without leaving home.

In this way, the price is the first, and the purity is the second, so that our sales are getting bigger and bigger.

　　[Explanation] Looking back on the experience of three generations of beekeepers in his family, Liu Haijun said frankly that although beekeepers often live in the countryside and isolated from the world, they can really feel the changes of the times.

　　[Concurrent] Liu Haijun, President of Liu's Beekeeping Cooperative

　　What did grandpa rely on for sales at that time?

The aroma of wine is not afraid of the depth of the alley.

Because my grandfather has been making pure honey, it has been spread in ten miles and eight villages, so the output was relatively small at that time, so it was not enough to sell and no need to go out.

It has been prosperous since my father's generation. During the heyday, the amount of honey produced was particularly large. This information, technology, and transportation are very convenient.

In my generation, beekeeping cooperatives were established, and the scale of production has increased to several levels.

At this time, I want to consider selling their honey, so I thought of a combination of online and offline live streaming.

In this way, all the honey from our cooperative is sold, so that farmers can really make money.

　　[Explanation] From sitting at home and waiting for customers to come to your door, to traveling all over the world to collect honey, and now to open cooperatives to sell goods live, earning money and building a bridge of trust with customers from all over the world.

The sweetness of Liu's honey is not only the "sweetness" of Liu Haijun's three generations, but also the "sweetness" of the cooperative beekeepers.

Since the establishment of the cooperative, the annual income of the members has doubled or tripled from an average of about RMB 50,000 per year.

　　Reporter Yu Ruizhai reports from Shenyang

Responsible editor: [Luo Pan]