In <Insighting>, where you meet 'intellectuals' who are said to be the best in each field, the fourth guest is Kim Young-se, CEO of Innodesign.
It may not be a familiar face to the younger generation.
If you search for 'Kim Young-se', you can easily find the modifier 'icon of innovation' attached to his name.
His [growth keyword], which is evaluated as having made a mark in the industrial design industry in Korea, let's infer from now on~
create something out of this world
'Triangle MP3' of iRiver, representative work of Kim Young-se.
In 2002, when this product was released, 'MP3' was mostly bulky or square-shaped.
Because of this, it became so popular that there was no one among the young generation of the 2000s who did not purchase iRiver.
I was curious about the start that caused such a huge sensation.
"I'm a small company, so I don't have the money to buy the level of design that Innodesign is doing now, so I suggested that. But I snapped it up. The creative industry I think should go beyond this ordinary calculation, risk sharing I think it's right to invest in each other, but this person just came to me."
IRiver (reigncom at the time of establishment), a 'small company' that proposed design to CEO Kim Young-se, was a company founded in 1999 by former Samsung Electronics CEO Yang Deok-joon.
It would not have been easy to choose a company that had to share the risk rather than a large company that offered promised rewards.
Was that enough to convince him that the product he was designing would succeed?
“Rather than that, when designing it (triangular MP3), my mind is, this kid has to go to the market and hit the jackpot, or we’re zero. More exciting, it’s more interesting. . The adventure motivated me to do better.”
To think that he enjoyed it even though he pushed himself into a situation where he had no choice but to be subjected to psychological pressure.
I also felt that I couldn't easily sympathize.
But what is clear is that it was an achievement that cannot be attributed to luck or thanks to an era where there is no such thing as product design.
Iriver, which used to sell 5 billion won, became 450 billion won in 3 years.
An iRiver product engraved with 'Design by Inno'.
I'll leave it to your imagination how much he earned after being promised a running guarantee.
Is 'interest' the same as talent?
What was the difference between CEO Kim Young-se?
How did he come up with the idea of becoming an industrial designer in the 1960s and 1970s when he was unfamiliar with the field of 'industrial design'?
"I remember when I was 16 years old, I had friends who were very close together. Among them, the house I went to often was a very large house. There was a golf driving range and a billiard room. The six of us were playing billiards, but it wasn't fun, so we went to another room, and it was a library with a lot of books. I'm not a bookworm, but I was touching books on the bookshelf that day, and I pulled out a book and read it. But this book is a real fantasy."
It was a book I picked up without much thought, but it was the moment I met the 'jackpot of life'.
"Sports cars, New York streets, famous buildings, pretty furniture and lighting. It was a design book. When I didn't know what design was, the title of the magazine I picked up was 'Industrial Design.' "It's college and I need to start designing right away. It's not like I'm looking for it, but sometimes I think something called momentum is falling. But do you realize that, or do you make it your own? The feeling that this is what I'm going to do, I have to do it first." I need to learn soon."
He said that the moment he met his favorite job came like fate when he met his first love.
Could it be because of his talent?
Could there be a secret to coming up with an idea called 'innovation'?
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