Pantone chooses the color of 2023: this is the 'Viva Magenta'

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There is little left to say goodbye to 2022 and, as is the tradition at this time,

, a company specialized in the

,

and

of the latest

in the field of

, has announced what will be the

of the

.

As they themselves say, "it's an

tone

an unconventional era

"

Pantone has already decided on the color of 2023

"It is a shade

in

that vibrates with

and

. Descending from the

family, it expresses a new sign of

."

These are the words that the

uses to define what will be

next

: '

'.

This is how they have decided to call a

that will be present in

such as

,

or

, and that is very much in line with the tendencies that have predominated in each one of these

.

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From

they seek that the hue of the

and

color

", promotes a joyful and optimistic

, writing a new narrative through its

and

.

"In this age of

, we seek to be inspired by

and what is real", they say shortly after announcing that they have created the so-called '

', so that we can know which

combine and enhance the meaning of this 'Viva Magenta' ':

,

are some of them.

What is the Pantone Color Institute?

Pantone

is an institution that is responsible for providing a

of

to facilitate decision-

about colors for

and

.

It was in

when he revolutionized the industry, creating an

that allowed

when

,

and reproducing colors anywhere in the

.

This tool organizes

through a

and color

format.

that have since become an

of the

.

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With the announcement of the color of the year, Pantone tries to establish a

that reflects the

are inspired

for the development of their

.

It is something that has been done for more than

, based on an

of current trends by specialists from the

.

Goodbye 'Very Peri', hello 'Long Live Magenta'

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Before 'Viva Magenta', Pantone selected the so-called '

' to set the tone for this year that we are about to

to .

It was a mixture that starts from a

and merges with a

to give rise to a result that we have been able to see throughout 2022 in fields such as

,

,

the

of

or

.

'Viva Magenta' comes to take over from the purplish '

' and is based on a hue between fuchsia and burgundy, similar to

, which they say is inspired

by

, one of the

most precious

.

"Viva Magenta makes us reconnect with the

matter . Invoking the forces of

. It boosts our

, helping us develop our

website

.

This is how celebrities wear the Pantone 2023 color

As it is based on

, '

' has already set the

in its different

and

.

We have been able to verify this through celebrities such as

or

and, in most cases, thanks to their guest outfits.

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Paula Echevarría opted for a

in '

' to attend a

in October 2021. She did the same with a

- length

and

from the

firm , which she combined very well with a

contrasting

.

This complement, precisely, had some of the

proposes

in the '

' to

it .

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"Being a

and relatively

tone , the options for

are endless. From the most daring tones such as

,

or

, to the classic black or

, they will always be a hit", commented

in her blog about the

she once wore, in line with the

of the

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María Fernández-Rubíes

was ahead of the

, betting on a Bimani dress in this

to attend a

in 2015. So, she decided to combine it with

discreet

.

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This same year, Rocío Osorno made an impact on the

at a premiere, betting on '

'

through an elegant

.

"The event lent itself to

," she assured, referring to her '

' in which this

was also the absolute

.

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