Chinanews.com, Beijing, December 3 (Reporter Ying Ni) The 2022 South Central Axis·Ye Tianqiao art promotion event has officially concluded a few days ago.
With the "online + offline" public cultural service model, this event brought a total of 32 public performances, cloud travel exhibitions, online fairs, online live broadcasts and other online art promotion activities to the public, benefiting 106,300 people. The 5-hour non-stop live broadcast invited 60 merchants to select 100 cultural and creative products, and 37,000 people participated in the online interaction.
In terms of improving public participation and experience in multiple dimensions, the event ingeniously highlights the theme of "night", including five major sections: "night appreciation", "night tour", "night market", "night exhibition" and "night reading", and "night appreciation" theater Performing arts, outdoor music, riding the night view of the South Central Axis, visiting the Tianqiao Fireworks Market, watching the "South of the City" exhibition, and reading the culture of the South Central Axis.
During the event, the "Night Economy" forum was also launched, inviting industry representatives and relevant experts to discuss the development status of the night economy under the guidance of policies, analyze typical cases, and jointly offer advice and suggestions for the high-quality development of the night economy, and to promote nighttime multi-format Good development provides wisdom and strength.
Photo courtesy of Tianqiao Art Center, Beijing, "New Works of Ancient Charm" exhibition
In terms of improving the public cultural service system from multiple perspectives, Tianqiao itself is the birthplace and witness of Beijing folk culture, and is the center of civilian culture in Beijing. Nodes that cannot be ignored.
Therefore, the activity explores the distinctive cultural characteristics and spiritual signs of the flyover and the South Central Axis, activates cultural factors with new formats, and reproduces the grand occasion of the flyover, so that the public can feel and understand the central axis and the profound connotation of the traditional culture of the ancient capital Beijing through multiple senses and channels. , to help the Central Axis apply for World Heritage, and boost the construction of a national cultural center.
According to reports, Xicheng District has gathered a large number of high-end cultural venues and art troupes.
42 commercial performance venues, including the National Grand Theater, Beijing Tianqiao Art Center, and Zhengyi Temple Theater, accounted for 49.4% of the city's total, and 70 performing arts groups, including the National Peking Opera Company and the Central Ballet, accounted for 21.7% of the city's total.
In recent years, Xicheng District has joined hands with high-end institutions in the jurisdiction to create brand cultural activities such as China International Chorus Festival, China International Ballet Performance Season, Shichahai International Cultural Tourism Festival, China Original Drama Invitational Exhibition, Lao She Drama Festival, Beijing Culture, and Chinese Culture Communication Power, influence, and reputation continue to increase.
"Day and Night Tianqiao" Online Bazaar Photo courtesy of Beijing Tianqiao Art Center
Yang Shucong, deputy general manager of Beijing Tianqiao Art Center, said that Tianqiao Art Center, as the core of Tianqiao Performing Arts District, hopes that through more art forms, the public can experience and understand the profound connotation of the central axis culture through multiple senses and channels.
Discover the distinctive cultural characteristics and spiritual signs of urban space, truly inherit the historical and cultural heritage, and let a city have both "things" and "vein".
Jin Zhen, director of the Xicheng District Culture and Tourism Bureau, said that the South Central Axis Yetianqiao art promotion activity not only focused on the combination of culture, technology, and finance, but also focused on the integration of culture, business, and travel, making full use of traditional media and New media resource channels promote the formation of a mutually supportive development pattern in multiple fields and industries.
In terms of the content of the activity, it reproduced the grand occasion of the bridge, which is a feast for the masses to provide rich and high-quality cultural products.
In terms of the form of event organization, the use of the media matrix "On the Cloud" Art Sharing is a connection to tell the story of Beijing and convey the voice of China.
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