What is the "post-10s" social password "Guka"?
That is, a small card decorated with stickers, as well as fancy "goo" methods such as goo plate, goo fan, goo card brick, etc.
Recently, a new term "guka" is becoming popular among students.
An exquisite hand-decorated card is called a "social artifact" by the "post-10s", and has even become a "must-have item" for elementary school students' girlfriends bureau.
What exactly is a "guka"?
Yangzi Evening News reporter conducted an investigation.
Yangzi Evening News/Ziniu News trainee reporter
Sun Ying, Zhou Xin, reporter Wang Ying
Everything can be "goo"! The topic of "Guka" set off a wave of memory killing
It is understood that "goo card" is a transliteration of "post card" in Korean, that is, a small card is decorated with stickers.
Korean idols have a well-developed economy. In order to better store and appreciate celebrity photocards, fans will put protective covers on them and paste decorations such as stars, flowers, and letters.
After this trend was introduced into the domestic cultural and creative circles, a large number of "Gu Braves" were born.
They are no longer limited to "goo" star idols, nor are they just showing their talents on a small card.
Now "gooka" materials include cartoon IP images, characters, landscapes, pets, text, etc., and there are also various forms such as goo plates, goo fans, and gooka bricks. It can be said that "everything can be goo".
"It turns out that the stickers on the plastic cards are 'goo cards'!" Many netizens suddenly realized, "Then we used to 'goo' when we were young." The topic of "goo cards" set off a wave of "memory killing" on the Internet: "My sister liked Gu's house has a big white wall." "My brother covered the TV screen with stickers when he was a child, and when my mother came home, Gu's brother had several shoe prints on his butt."...
"Guka" is very popular among elementary and middle school students, especially girls. They can make small cards by themselves, which can not only enjoy the fun of creating beauty, but also relax and relieve stress in the process of making handicrafts.
On Xiaohongshu, many of the "Guka Bloggers" are "post-10s". These small bloggers not only regularly update the "Guka Tutorial", "cloud share" Guka experience, but also record videos to share with netizens. "Immersive" do gooka.
The price ranges from a few yuan to tens of yuan, and the price of some gift box sets exceeds a thousand
Stickers, chucks, tweezers, three-dimensional stickers, and decorative pens are essential equipment for "Guka", especially all kinds of shiny and pink stickers and stickers, which are full of girls' hearts.
The reporter visited a stationery store in a shopping mall and found that the booth selling "Guka" was located directly under the store's door, which was a project promoted by the store.
In order to let consumers understand "Guka", merchants specially posted "Explanation Manual", "Guide to Guka" and other contents.
The reporter found that the price of retail goods on the store shelves is generally within 50 yuan, and the price of a complete set of material packages is relatively expensive. For example, a set of Guka hand account material package is priced at 59.9 yuan.
On Taobao, when the reporter searched for the word "guka", the price of the products generally ranged from a few yuan to tens of yuan, and the price of products with keywords such as "luxury version" and "gift box" was more than 200 yuan. , There are also some gooka suits with prices exceeding one thousand.
"Although a single material is not expensive, it is still very expensive to buy a lot." A parent of a seventh-grade girl told reporters that her child bought a "guka" suit in a stationery store when he was in elementary school, and hung the finished product on the schoolbag as a pawn. decorate.
"There are so many types of stickers and card holders, and the colors are also different. Sometimes you have to buy and buy in order to match the same color system. Not to mention wasting money, it is also time-consuming. It is a bottomless pit."
The reporter found in the "Guka Retirement Pit" post that although "Guka" is called "affordable happiness", the prices of a series of derivatives such as acrylic loose-leaf notebooks, Guka pens, cream glue, wax seals, etc. are not cheap. A few novice players have chosen to quit because of the variety of peripheral products.
Expert advice: pay attention to children's inner needs to decompress and socialize, and avoid overindulging
Zhang Kun, a teacher at Youfu West Street Primary School in Nanjing, told the reporter that at the school’s charity sale before, she saw some little girls selling “guka” stickers, which were very popular.
Little girls can DIY by themselves, feel very fashionable, and can also give each other gifts to connect with each other.
“Toys that are popular among children come and go, such as crystal clay and Three Kingdoms, which were popular before. As for these popular toys or games, as long as the children are not addicted and do not affect their learning, the teacher’s attitude is neither to advocate nor to suppress them. .”
Chen Hui, deputy director of moral education at Tao Xingzhi School in Nanjing, pointed out that the reason why "Guka" can become the "social password" of primary school students is that, first of all, it is relatively simple to operate and rich in creative materials, which satisfies the interests of different students It is necessary to provide space for them to give full play to their creativity and imagination; secondly, making "gooka" is also a new way of decompression and relaxation for them.
Third, "Guka" has also become a social artifact for children to get closer and establish emotional links with their peers.
"We need to see the inevitability of the popularity of 'guka' among students, and understand the inner needs of students to relieve stress and desire to socialize." Director Chen said that parents and teachers should also guide such behaviors in a timely manner and play their active role value, to avoid some negative effects on students due to excessive indulgence.
(Yangzi Evening News)