[Explanation] There has been a saying in Huangshan City, Anhui Province since ancient times that "eight parts of the landscape, one part of the field, and one part of the road and manor". The common people can only grow some economical crops such as tea, bamboo, and chrysanthemum.
As the origin and main production area of Huangshan tribute chrysanthemum, She County has a planting history of more than 700 years.
[Concurrent] Yang Yaming, Director of the Rural Industry Division of the Department of Agriculture and Rural Affairs of Anhui Province
Huangshan tribute chrysanthemum is a well-known functional green food. Shexian County, Huangshan City has greatly promoted the industrial development of Huangshan tribute chrysanthemum through cultivating varieties, improving quality, and brand creation, promoting agricultural efficiency, farmers’ income and rural revitalization.
[Explanation] It is understood that in 2022, the Huangshan tribute chrysanthemum planting area in Shexian County will be 30,000 mu, with an annual output of 1,800 tons.
At present, there are hundreds of chrysanthemum business units in Shexian County, and more than 20 production enterprises with a value of more than 5 million yuan (RMB, the same below), including 4 provincial-level leading enterprises.
The county operates and sells more than 20,000 tons of chrysanthemums annually, and the sales output value exceeds 2 billion yuan.
[Concurrent] Wu Yayu, President of Huangshan Tributary Chrysanthemum Industry Association, Shexian County, Huangshan City
This time, the bank granted us a credit of 800 million yuan (RMB), which injected a boost to the entire chrysanthemum industry.
In the future, we will innovate the industrial chain and creative product chain, and further polish the name card of Huangshan tribute chrysanthemum, so that our common people can get greater benefits.
[Explanation] In recent years, She County has launched a high-quality development of the chrysanthemum industry, "using chrysanthemum as a medium" to create a new model of rural revitalization, and draw a "Xin'an mountain dwelling map" of ecological beauty, industrial prosperity, and rich farmers.
In mid-November, the 2022 Huangshan Tribute Chrysanthemum Industry Development Conference was held in Shexian County, and 10 projects were signed on site with a total investment of 250 million yuan.
[Concurrent] Tang Maogui, senior agronomist at Shexian Tea Industry Development Center, Shexian County, Huangshan City
Through this conference, it also effectively promoted all kinds of tea and chrysanthemum enterprises in Shexian County, and played a positive role in promoting the good planting, processing, management and management of the Huangshan tribute chrysanthemum brand. Play an active role in rural revitalization and development.
[Explanation] At present, Shexian County is demonstrating and promoting new processing equipment such as digitalization, cleanliness, and low carbonization, and promoting the realization of intelligence, automation, and standardization in processing, grading, packaging, and storage.
Prosper tourism with flowers, actively guide and promote the integrated development of culture and tourism, continue to explore the cultural connotation of Huangshan tribute chrysanthemum, create Huangshan tribute chrysanthemum historical sitcoms, Huangshan tribute chrysanthemum art performances, etc., making Huangshan tribute chrysanthemum a deep integration of leisure agriculture and tourism, And actively explore brand building in the Internet age.
[Concurrent] Xiang Huangmei, Vice President of Alibaba Group
For brand building and brand design, through a lot of Internet-based gameplay, more young people and more consumers will realize that our Huangshan tribute chrysanthemum is very good, so that Huangshan tribute chrysanthemum can be more easily accepted by others. IP can reach thousands of households, which is what we can contribute.
[Explanation] In recent years, Huangshan City has vigorously implemented the Xin'an Medical Revitalization Project, and accelerated the large-scale planting of authentic medicinal materials such as Huiju and the development of the entire industrial chain. The city's chrysanthemum planting area is nearly 100,000 mu, of which Huangshan tribute chrysanthemum planting area reaches 30,000. Mu, with 14 leading enterprises above the municipal level, 76 planting, processing and sales business entities, with an annual output value of 3 billion yuan, benefiting more than 55,000 flower farmers.
Reported by Liu Honghe, Wu Canjiang, Weimin, Huangshan, Anhui
Editor in charge: [Ji Xiang]