Jimena de Cruylles, the 28-year-old Spaniard who dresses Michelle Obama or Scarlett Johansson

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As a child, a shop window caught Jimena de Cruylles' attention so much that she stuck her nose to the glass to observe the dress behind it.

And she dreamed.

The image takes us to the iconic scene from 'Breakfast at Tiffany's', when Audrey Hepburn, dressed in Givenchy, contemplates a

on Fifth Avenue in New York, while she savors a croissant.

Pure delirium for this Spaniard who, at

is one of the most sought-after creative consultants for luxury brands in the world.

She attends Yo Dona from New York, the city where she resides and where she prides herself on strolling through the picturesque West Village enjoying some of her work on billboards.

From the brands she works for

dresses politicians, celebrities and members of royal houses from all over the world.

She advised Michelle Obama as first lady of the United States, she shoes our Infantas and she has beautified the actress Scarlett Johansson, star of the latest campaign by jeweler David Yurman.

The origin, in a showcase

It all started because that dress that unleashed her childhood imagination had a detail on the neck that did not convince her and it occurred to her to leave it to her liking in a drawing.

There she understood that fashion needs

but also someone who makes it.

And she did that.

Dream her and draw her, devouring fashion magazines and being inspired by her models.

"It was clear to me from then on that I wanted to be a fashion designer," she says.

Her passion for colours, shapes and travel led her to Milan.

After graduating from the prestigious Marangoni Institute, she began working with Verónica Etro, creative director of the Italian firm her father founded, Gimmo Etro.

Her influence was decisive because her design perspective began to go much further than pretty pieces.

"I discovered -he says- that there was a huge world that revolved around the fashion industry, that it was more than design and did not end with a show. You had to communicate a vision, attract consumers and, most importantly, sell everything! We had to think 360º creating advertising campaigns and marketing strategies that conveyed

Destination, the Big Apple

As the excitement grew, his intuitive mind whispered the word New York to him.

After seven years in Milan and another year of interviews, she joined

to lead their international expansion strategy and oversee creative content marketing initiatives.

"It's a company founded by women - four young international and entrepreneurial women - and working in it made me learn a lot about what it takes to start your own business," she explains.

The fruits of it gave him even more courage to take up residence for her in the city that never sleeps.

Jimena de Cruylles working in New York.

"New York -justifies- has a contagious energy and incomparable to no other. It is a place with an impressive multiculturalism and creativity where talents of all kinds accumulate. It is an expensive and competitive city.

and he achieves it thanks to his talent and perseverance".

He assures that he has already taken several lessons from his particular business culture.

The first, the art of being direct: "If you want something, you have to pay for it."

The second, that entrepreneurial mentality so American that prohibits being afraid.

Despite the dream come true, Jimena does not take her eyes off Spain or Italy, the countries in which she has educated her taste.

"We are very rich in culture, traditions and customs, something that is less appreciated in this great continent. These lived experiences give you the ability to create with

and allow you to seek references and inspirations that go beyond the literal or the basics. It's a value that I can bring as a creative to this country."

The VIPs you have advised

The women who have passed through his hands know a lot about his colourful, eclectic and daring style, but without losing proportions and a classic touch.

Due to her personal relationship with fashion, she highlights

"As first lady - she recalls - her use of clothing went beyond the brand or the look she was wearing. She created a strategic conversation and used clothing as a medium. Her choices were often labeled 'sartorial diplomacy', because she blended designers with countries during state dinners. It was the case of the Indian brand Khan to attend a banquet in this country".

Jimena de Cruylles, the 28-year-old Spaniard who triumphs in New York.

Dressing women like her, who beyond design communicate values ​​and an identity, is one of the most exciting challenges for Jimena.

To get here, she has had to balance the creative and most enthusiastic zone in her brain with that other, more rational mind that stands out when looking for business success.

As a Spaniard, she cannot help but follow our leaders and she believes that, in general, good taste prevails.

"She has evolved a lot in recent years. I would

who is always very well dressed, often by Spanish designers."

Present and future

His link with Spain will be, from now on, even closer, with the launch of

a project that also involves his partner, the model and businesswoman

"The idea -he details- is to create a consultancy service aimed at entrepreneurs and offer solutions related to design, branding and production. Personal treatment and the search for sustainable ways to support brands, the environment and cultures and traditions. The objective is to launch and consolidate firms in the luxury, crafts and fashion sectors".

It is still in the process of gestation, but the illusion that they are depositing in all this allows us to predict a new triumph.

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