NHK and five BS commercial broadcasters will broadcast PR programs jointly produced by the end of the year, as well as a campaign to broadcast programs recommended by each station, so that people can enjoy vivid and realistic 4K/8K programs. became.
This campaign is to broadcast a PR program jointly produced by NHK and five BS commercial broadcasters until the end of the year, and Chico-chan from the NHK program "Chico-chan will scold me!" introduces the appeal of 4K/8K. .
At the press conference on the 1st, Chico appeared and appealed the campaign, saying, "I was surprised that the image quality was beautiful and the technology was progressing steadily."
In conjunction with this, each station will broadcast a total of 32 programs recommended by each station, and NHK plans to broadcast seven programs, including live coverage of cities around the world ahead of Christmas and orchestral concerts. .