[Explanation] Holding a long bamboo pole in his hand, he kept yelling... On November 27, in Huangdian Village, Guanting Town, Feixi County, Hefei City, Li Yong, who was born in the 1980s, was as usual, Raise a group of big white geese in the harvested rice fields.

In 2008, Li Yong, who had worked hard for many years, chose to return to his hometown to start a business after accumulating some funds.

  [Same period] Li Yong, a returning entrepreneur

  Then why come back?

The first is that our parents are getting older; the second is that we also want to have our own business; the third is that we want to drive the surrounding farmers and farmers to develop together, and see if we can combine the characteristics of our hometown, See if an industry in my hometown can be established.

  [Explanation] However, starting a business was not all smooth sailing. Due to lack of large-scale farming experience, more than 1,600 of the 2,000 big geese he raised died of illness in the second year. The huge economic loss did not make him give up.

In 2011, after several years of exploration, he found out the habits of geese, and the meat quality of the finished geese was getting better and better, which was also recognized by the market.

  [Same period] Li Yong, a returning entrepreneur

  At the beginning, we raised local Wanxi white geese. The local Wanxi white geese were too small to meet the demand of the market.

Now we have introduced Guangdong lion head goose through technical improvement, and a breed called Wanpu goose that is hybridized with our local Wanxi white goose. What are the characteristics of this goose?

The first is that it grows fast; the second is that it has few diseases; the third is that its size is particularly large; the fourth is that its down production is particularly good.

  [Explanation] In 2013, Li Yong earned more than 400,000 yuan (RMB, the same below) by raising geese. Many people came to learn from him. He also imparted experience without reservation and established a white goose breeding cooperative. , to help more people on the road to farming and becoming rich.

In Li Yong's view, one person's wealth is not rich, but everyone's rich is truly rich.

  [Same period] Li Yong, a returning entrepreneur

  So far, our cooperative has 262 members, which has led to our farmers in almost every town in the surrounding area.

At present, our breeding capacity is about 300,000 per year, and the annual benefit is about 50 million (yuan).

In the past, a farmer only earned a few thousand yuan a year, but now our goose usually earns around 300 (yuan).

A family needs to raise more than 300 geese, which means an income of 80,000 to 90,000 yuan a year.

  [Explanation] It is understood that the cooperative adopts an economic industrial chain model integrating "breeding geese, hatching eggs, slaughtering and processing meat geese", and provides farmers with breeding eggs and technology through the combination of "cooperative + surrounding farmers raising geese". Guidance, and recovery at no lower than the market price, to achieve a win-win situation between farmers and cooperatives, to drive farmers to increase their income, and to help rural revitalization.

  [Same period] Li Yong, a returning entrepreneur

  Now that our cooperative has passed the pollution-free audit, we will improve the quality, quality and quantity, so as to drive the economic development of one side and benefit all the farmers.

Because sometimes high-quality products can’t be sold at a good price, farmers are not interested in doing it, and everyone can make money with high-quality products, so everyone will develop together.

  [Explanation] In recent years, Feixi County has adopted the model of "government support and guidance + leading enterprises driving + cooperative public participation", encouraging farmers to develop characteristic farming industries according to local conditions, and fully promoting the optimization and upgrading of rural industries such as agriculture, forestry, animal husbandry, sideline fishery, etc., to increase farmers' income , agricultural efficiency, industrial prosperity and lay a solid foundation.

  Liu Honghe reports from Hefei, Anhui

Responsible editor: [Luo Pan]