Don't follow the crowd, don't get together and line up, prefer unpopular tourist destinations——

  With the rise of "reverse tourism", poetry and distant places have new choices

  Our reporter Huang Shiqiang

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  Unpopular tourist destinations have become popular destinations for young tourists.

Some people think that "reverse tourism" is only a personal choice, and it is difficult to become popular.

Some people think that "reverse tourism" may become the next development direction of travel agencies, but the premise is product innovation.

  "The five-star hotel room rate of 300 yuan a night in Hegang is simply too good value!" Not long ago, a netizen posted on social platforms his National Day travel experience, which quickly became a hot search.

For a time, Hegang, Heilongjiang, a non-famous tourist city, received a lot of attention.

  In recent years, in the domestic tourism market, it is not uncommon for Hegang to suddenly become a popular tourist destination from "obscurity". Many places such as Hanzhong in Shaanxi, Dongying in Shandong, Wenchang in Hainan, and Liuzhou in Guangxi are becoming more and more popular.

  Industry insiders pointed out that "reverse tourism" represents a new change in the tourism market and is a diversion of well-known tourist destinations.

At present, tourism demand is showing diversified development. Well-known tourist destinations will still be the main force in the future tourism market, but unpopular tourist destinations will also occupy a place, and may even move from niche to mass.

  Find another way, don't gain

  "There are no crowds, no noisy hawkers, only a stone bridge, a bay of clear water, and a ray of warm sun." This year's National Day, Xie Yongqing, who lives in Yubei District, Chongqing, posted such a WeChat circle of friends, accompanied by a picture The picture of the quiet ancient town and old streets has attracted many friends to leave messages asking: "Where is this?"

  When mentioning this matter, Xie Yongqing was very proud.

"In the same holiday, what others feel is crowded, but what I gain is comfort." Xie Yongqing said that he did not go to famous scenic spots during the National Day holiday, but chose the relatively unpopular Wanling Ancient Town.

  "Last summer, my friend recommended me to go camping in Tiefeng Mountain, Wanzhou, saying that there are few people there, the environment is beautiful, and you can see the starry sky at night." Xie Yongqing said frankly that he had "checked in" several Internet celebrity campsites before, and the experience was very poor. The trip to Tiefeng Mountain surprised him, "I also started to pay attention to some unpopular tourist destinations from this time on."

  Wanling Ancient Town did not disappoint Xie Yongqing either.

"The ancient town is not big. After walking around for about an hour, I found an inn to stay, looked at the antique buildings outside the window, sat on the balcony and listened to the flowing water of the small bridge. Time has slowed down here."

  There are more and more people like Xie Yongqing who find another way to travel to unpopular tourist destinations.

  "Post-00s" Chen Yijuan is a travel enthusiast. In the past two years, she has also been keen on "where to go where the unpopular".

Not long ago, she just came back from the Hewan Village in Youyang County, Chongqing. "The Peach Blossom Spring in Youyang is very famous, but I think the Hewan Village is more interesting." , the towering ancient trees in the village, and the terraced fields behind the village, whether it is boating or viewing, it has a special flavor."

  Young tourists pay attention to personalized experience

  "Niche tours, unpopular tours, 'reverse tourism'... are just different names, but the essence is the same, which reflects that the mentality of tourist groups is changing. In the past, they went here just for fame, but now they focus on individual experience." Some industry insiders According to the analysis, such a change will naturally help some unpopular tourist destinations become "hot".

  Statistics from show that relatively unpopular tourist destinations such as Shantou Nan'ao Island, Chongqing Youyang, and Ya'an Dawa Gengza have become the "new favorites" of the National Day tourism consumer market this year.

On, relevant content related to keywords such as "niche", "unpopular" and "good places with few people" has always been at the top of the page. There are few places to go and how to play.”

  Why "reverse tourism" has gradually become a trend?

The relevant person in charge of the Chongqing Culture and Tourism Association said that the main reason is that well-known scenic spots are overcrowded and prices soar during holidays, which inevitably make people daunting.

  "Today's young people are eager for a relaxed and leisure way of travel, so unpopular tourist destinations away from the hustle and bustle, soothing body and mind, and affordable prices have attracted much attention." Fang Zeqian, an industry analyst at the Ctrip Research Institute, said that they do not like to follow groups, and do not like to travel with tourists. The big flow, unwilling to get together and line up, the meaning of traveling is just to completely relax and enjoy yourself.

  Regarding the term "reverse tourism", Chen Yijuan said, "It's not intentional to 'do the opposite' by not visiting well-known scenic spots, nor is it to prove how boring traditional tourism is, it's just that everyone has different demand standards when choosing a tourist destination. .”

  System planning is required to maintain heat

  During the interview, the reporter learned that many practitioners believe that, as a new trend, whether "reverse tourism" can move from the minority to the public remains to be tested by the market.

  Mr. Xu, who has worked in many travel agencies in Chongqing, believes that the tourist groups and destinations of "reverse tourism" are relatively small, and it is difficult to become popular.

"A travel agency I worked for before tried to develop such products, and screened out more than 10 short-distance and unpopular tourist destinations in Chongqing and promoted them, but almost no tourists signed up to join the group, and even the number of inquiries was very low." He said frankly, Tourists who are keen on unpopular tourist destinations are mostly independent travelers and cannot become the customer group of travel agencies.

  However, Xiong Yang, who is engaged in private travel customization, holds a different view.

"From the summer vacation to the National Day holiday, I took several orders, and the tourists chose unpopular routes." Xiong Yang recalled that the tourists told him that many "net celebrity" attractions in Chongqing had already been seen on the Internet, and they wanted to see them. See the scenery different from others, and experience the gameplay different from others.

  Different from other practitioners, Xiong Yang added a lot of creativity when planning the itinerary, such as forest hiking, 48-hour farm life experience, food class, etc. Many tourists expressed their satisfaction with this.

Xiong Yang believes that "reverse tourism" may become the next development direction of travel agencies, but the premise is that the products are innovative, otherwise they will not be able to attract tourists.

  Fang Zeqian said that to maintain the popularity of "reverse tourism", systematic planning is the key.

On the one hand, it is necessary to make up for the shortcomings of unpopular tourist destinations, such as insufficient service level and limited reception capacity; on the other hand, it is necessary to innovate and upgrade, and design more abundant tourism products to meet the personalized, unique and diversified needs of tourists.

(Worker's Daily)