• Beatriz Palacios, from mining engineer to jewelry designer: "In Spain we are more sensitive to price than in other countries"

  • Yolanda Pérez, from Yolancris: "Influencers and celebrities do not choose very strange dresses, they choose dresses that fit them well"

  • Rosa Tous, about her famous bear: "My mother had a great vision, although my father believed that the idea would not work"

There is something impressive in

Rocío Crusset

,

in her

features

, in her

clear and direct way

of speaking.

Not in her last names:

that has been a carambola of fate in which she does not take refuge when it comes to building her career.

"My family and I have always been very discreet and, luckily, we have almost always been able to maintain a certain level of privacy;

The press has always respected me a lot and I am enormously grateful for it", he comments about his parents, Carlos Herrera and Mariló Montero. And he admits that answering questions of this nature is something he does not like very much, although "it depends on how intrusive, of course". But the Sevillian has been moving freely between these issues for a long time, like someone who slips stealthily between the bodies that crowd a booth. Also, when your career is far from that of your parents, it is a little easier:

"I have always struggled to obtain my own merits and when I came to New York and started working outside of Spain, I saw that I could achieve it"

.

Maybe you follow her on Instagram;

perhaps you are meeting her for the first time.

Be that as it may, you cannot escape the fact that

the model has been working every month for four years

with one of the firms that (almost) all models have dreamed of:

Victoria's Secret

.

The Sanctum Sanctorum of viral modeling, the place where you can achieve brilliant international fame (let's remember that everything from Gisele Bündchen to Miranda Kerr has come from there).

Until, in a way, she fell out of favor for promoting a unique and undiverse canon of beauty.

According to Crusset, they are doing their homework:

"I have seen how it has evolved and how they have adapted to change. Now the demands of the brand have changed. Before they were physical, and now they are moral

.

The team I work with have become friends, we have a great time and have a lot of fun."

DR

To several generations that are above the millennial, the importance of genuinely enjoying work will sound like a child's language, as if the search for happiness at work (remember that we spend a very important part of our day and therefore, of our life, working) was not compatible with the effort.

For Crusset, that certainty comes from home:

"My parents taught me that everything always comes with a lot of effort. Training is very important, but without sacrifice, there is no success"

.

Going an ocean away from yours, falls into that category.

She went there to

develop her career as a model

and, not by fate, but by her restlessness and ambition, she ended up studying at the prestigious

Parsons

.

"I saw that she had another passion," she confesses.

"I'm very good at creative work; I like it and I enjoy it. So the idea for Crusset came up, then I stopped, trained and continued."

Listed like this, it sounds easy.

Actually, it has not been, but it is that Rocío is far from complacent.

"I have fulfilled many of my objectives in my career as a model;

now, I would like to continue working to be able to

continue learning

and expanding," she says.

"I have other open fronts in which I have many goals to meet; it is a new challenge that keeps me very active. But

I don't usually pat myself on the back, that is, I don't applaud myself

.

I have done it on a few occasions

: when I finished Parsons, when I launched the brand and when I managed to close a contract (unthinkable) as a model. Immediately afterwards,

I put my feet back on the ground and continue working

".

DR

His clarity when it comes to focusing his actions is one of the reasons why he has been able to launch a project like Crusset without dedicating himself exclusively to it (and whoever has undertaken it knows how maddeningly difficult that is).

The main idea?

Finding the "balance between the classic and the contemporary"

, one of the basic characteristics of the firm.

"We want to keep it because we believe in the importance of maintaining a classic style, but without forgetting that there is a need to

adapt to the new, to the present and to what is to come

. But always without losing your essence."

After all, "the classic never goes out of style; elegance never goes out of style" and, for Rocío "luxury today is what we should invest in; something unique of good quality is always better than a lot of little ".

Her

sculpture-inspired jewelry of

hers (she claims to have

Isaamu Noguchi

in her moodbar, along with paintings and interior styles), are easy to place.

Unfortunately, many women have had to suffer terrible situations, in which their dignity and integrity have been affected or destroyed.

But thanks to our constant fight, this industry, little by little, is more and more protected

rocio crusset

She says that she feels proud of "every person" who wears her jewelry, because they are "customers who have invested their money in buying something that I have made with a lot of

effort

."

Yes, one of the words that she repeats the most in her speech and that she has the most in mind, even when she reflects on the trajectory of fellow professionals;

something inevitable when, for example, the Internet affirms emphatically that while Bella Hadid has become the model of the year, Hailey Bieber has not 'succeeded'.

"Triumph is different for everyone,"

he affirms emphatically.

"For me, it is working on what I like and living what I like, that my family and my loved ones are in good health and that I feel happy.

Hailey Bieber

is a young girl who has known which path to choose; she is

enterprising and very hard-working. Bella Hadid,

apart from her beauty,

is a charming, highly educated

and very hard-working woman.

Neither of them is where she is by chance

."

DR

It is comforting to see how

support among young women arises naturally and without artifice,

breaking the hackneyed and obsolete myth that women are their worst enemies (let's get over it now, please).

"This is a very competitive industry in all its roles, but I think there is room for everyone,"

says Crusset.

"It would be great if everyone understood that. Unfortunately,

many women have had to suffer terrible situations, where their dignity and integrity have been affected or destroyed

. But thanks to

our constant struggle,

this industry, little by little, It's getting more and more protected."

Create safe places, that crucial mission.

So is understanding that beauty is, in a way, a construct.

"It's very subjective; it depends on my mood,

one day I find beauty in some things and another day, in others.

Beauty is everywhere and it's not always positive; that's what's beautiful"

.

And what about the myths (or not so myths) of the beauty industry?

"

Sleeping and maintaining a good level of hydration is crucial;

my skin notices it a lot and my body does too," he says.

"

Sport is more mental

than anything else; of course it is essential to maintain a good physical shape, but I notice it more in the energy and ability to concentrate that it gives me. Regarding

food

(taking into account my age and my health), it's a

balance

.

I've grown up eating fried fish, potatoes with eggs or croquettes, but if I ate that every day, my body wouldn't take it.

But I would be lying if I said that I eat a low carbohydrate diet, or that I try to eat vegetables and fruit.

I eat everything, but I pay a lot of attention to how what I eat makes me feel.

I think that's the key." Pure and simple intuition.

DR

Following her instinct is what made Rocío see something else in a commission she did to

a jeweler from Sanlúcar de Barrameda

(transforming a necklace into earrings).

A passion, a hypnotic force that she also experienced with a ring that her mother gave her the day she passed "from a girl to a woman."

A magnetism that she is in each of the

walks that she takes in New York

(where she, she confesses,

she has ever gone down in her pajamas to the corner cafeteria

, something that she in Madrid she "maybe she I would not do");

on every plane she takes to see her family again and have eggs and potatoes;

in each look that she chooses following the maxims of

"comfort and versatility"

.

In each of his aspirations that, far from being pipe dreams, are realities that materialize in precious and, for the moment, golden objects.

"Soon, I will be able to tell a little more."

According to the criteria of The Trust Project

Know more

  • Fashion trends