THE WORLD exceeds 100,000 digital subscribers

• Premium Become a subscriber to EL MUNDO here

• Podcasts All the EL MUNDO offer

• Newsletters Sign up for the ones that interest you and receive the information in your email

this November

, a milestone that far exceeds the estimates made just three years ago, when it became the first national medium to launch a digital payment model in Spain.

[You can become a subscriber to EL MUNDO here]

To this portfolio must be added the more than

accumulated by

, the economic header of Unidad Editorial, which brings the group's total portfolio to over 150,000 people, apart from subscriptions to the printed editions of these headlines and of the sports newspaper

.

EL MUNDO wants to celebrate this milestone with its subscribers at

.

The event will consist of a one-hour concert after which they will be able to speak with the director of EL MUNDO,

.

After the concert, a cocktail will be offered so that subscribers can meet members of

the newspaper 's

Readers' commitment to this medium is especially evident in the percentage of annual subscribers, which is already 75%, in a balance that has not stopped growing since the launch of Premium in October 2019 and which defines

.

Another metric that highlights the good health of the product and the satisfaction of subscribers is the historical evolution of the monthly

(unsubscription rate), which since the launch has not stopped decreasing and in recent months has already been below 3%, his best record.

This continued growth of the Premium model has not made our website less competitive in terms of audience, and EL MUNDO continues to lead in the metrics that best define the quality of the audience and that have the greatest impact on the advertising business.

According to the data published by the official GFK meter last October,

, 56 million more than

, its main competitor.

In sessions (times a user goes to each medium), it also leads El País by 11 million (82.9 compared to 71.9) and doubles other media such as

(41 million) or

(39 million) .

.

The coverage of the crisis in the PP, whose information was at the forefront of this newspaper at all times, and the subsequent invasion of Ukraine were the topics that promoted the highest rates in the first half of the year.

In recent months, in addition to the controversy surrounding the Trans Law and the coverage of the war with our special envoys on the ground, the exclusive information from Barçaleaks stands out, in which this newspaper revealed the ins and outs of the stage that led to the ruin of Barcelona.

But if the main engine to increase readers in any medium is its content, it is also essential that the digital product is up to it.

Throughout 2022 we have experimented with content that adjusts to the interests of the user to add a layer of personalization to the editorial offer.

The last step is our For You

, in its Premium version and in its version for all audiences, which segment the content that our users have not read and identify their consumer interests to offer them

.

In this line we will continue working in the coming months to develop new bets.

During this month of November, EL MUNDO has also accelerated its strategy for attracting registered users, which has allowed it to increase the daily acquisition of these registrations by 80%.

The model consists of allowing those who sign up to read some of the most value-added content published every day for free.

But the information offer goes beyond the news itself.

EL MUNDO subscribers also receive some exclusive

every day , such as the Adelanto Premium newsletter, to find out every night and before anyone else the best and most exclusive content that we will publish the following day, and Cinco Temas del Día, with a review first thing in the morning. with the most important information from the international press.

Both have an open rate that doubles the industry average.

The

offer does not stop there and already has twenty, most of them themed.

In total, they have almost 300,000 subscriptions, highlighting the daily recommendations of the director, Joaquín Manso.

In addition, on a weekly basis, subscribers can also receive suggestions from the sections that make up the newspaper: Economy, Sports, Paper, Motor, Technology, Chronicle, Metropolis, LOC, Yo Dona or La Lectura.

In addition, subscribers can also benefit from all the advantages of being part of CLUB El Mundo, which allows them to attend the most exclusive events, enjoy unique experiences, have access to discounts, and participate in the best raffles.

This Friday, for example, you will be able to attend the private part of our El Tiempo de las Mujeres event, such as a breakfast with the participants, the presentation by Victor Kuppers and the closing of the event, with a cocktail, concert and farewell party.

They are also invited every year to our

, as well as to our

, such as those recently held with Isabel Díaz Ayuso and Alberto Núñez Feijóo.

[You can become a subscriber to EL MUNDO here]

According to the criteria of The Trust Project

Know more