Breaking the boundaries of time and space to allow more cultural products to go out on the "cloud"

Breaking the boundaries of time and space, promoting exchanges and mutual learning

Let more cultural products go out on the "cloud" (Online China)

　　Our reporter Yan Yu

　　Feel the fireworks of Chinese food from short videos, enter the digital resource library to "close-up" view the colorful Dunhuang Grottoes, and view the "treasures of town halls" in museums across China through live broadcasts... Now, for overseas netizens, The extensive and profound Chinese culture is no longer out of reach.

With the help of the wings of "Internet +", Chinese culture travels on the "cloud" and accelerates to the world.

Chinese short video bloggers attract attention

　　Recently, He Zhiyun, the president of the New Zealand Pacific Culture and Art Development Association, has been busy again.

There are still more than two months before the Lunar New Year in 2023, He Zhiyun and the local overseas Chinese group in New Zealand are already preparing for the annual New Zealand Chinese Network Spring Festival Gala.

　　"At present, we have collected a lot of programs. This 4-hour online Spring Festival Gala will gather wonderful programs performed by artists from China, New Zealand and other countries, and broadcast them to the world. At that time, audiences around the world can enjoy a Chinese show online. It is a feast of culture.” He Zhiyun introduced to our reporter that the Internet has become an important channel for displaying and disseminating Chinese culture to the outside world.

　　Taking the overseas Chinese community in New Zealand as an example, in addition to the online Spring Festival Gala, the local overseas Chinese also held a series of cultural activities such as calligraphy competitions and singing competitions online.

"The Internet has a wide audience and can connect audiences from different countries together. It has played a unique role as a large platform in the process of promoting Chinese culture to the world." He Zhiyun said.

　　In addition to overseas Chinese actively playing the role of "cultural envoys", a large number of cultural products from China are also taking the express train of the Internet and selling well all over the world.

　　In recent years, the works of many cultural Chinese short video bloggers have landed on major overseas social media platforms, attracting a large number of fans.

Chinese food, traditional handicrafts, customs of ethnic minorities, etc. have been spread all over the world through short videos, arousing overseas netizens' curiosity about Chinese culture.

　　Chen Rui, chairman and CEO of Bilibili, recently stated at the Wuzhen Summit of the 2022 World Internet Conference that video can cross the barriers of language and culture, and the wave of video will help Chinese culture "go overseas."

Enhance the influence of Chinese cultural dissemination

　　The Internet plays an important role in promoting the overseas dissemination of Dunhuang culture.

In 2016, the "Digital Dunhuang" resource library was launched, sharing 30 high-precision digital images and virtual roaming programs of Dunhuang Grottoes to the world.

One year later, the English version of the "Digital Dunhuang" resource library was launched.

Up to now, "Digital Dunhuang" has visited users from China, the United States, the United Kingdom, South Korea, Japan, Italy, Russia, Canada, France, Spain and other countries.

　　According to Su Bomin, director of the Dunhuang Academy, the Dunhuang Grottoes themselves are the crystallization of mutual learning and integration of multiple civilizations along the Silk Road.

With the help of Internet platforms and technologies, "Digital Dunhuang", an integrated large-scale grotto digital resource guarantee system and an Internet comprehensive Dunhuang cultural service platform, not only shows the world the crystallization of the interconnection of ancient civilizations, but also spreads the light of Chinese splendid civilization to the international community , It will play an important role in promoting the dialogue and cultural exchanges between civilizations in the new era and jointly creating new cultural and civilization achievements in the digital age.

　　"As China's comprehensive national strength continues to increase and its international influence has significantly increased, China has been deeply integrated with the world. At the same time, human society has entered the digital age, and the Internet has established a new digital communication pattern of 'everyone to everyone'. The influence of civilization communication has created new conditions." Fang Xingdong, executive director of the Public Diplomacy and Strategic Communication Research Center of Zhejiang University, said in an interview with our reporter.

　　With the accelerated popularization of the Internet, the number of Internet users around the world has grown steadily.

Tu Lingbo, a professor at the Television School of Communication University of China, believes that under the influence of digital media technology changes, world communication has ushered in a new stage, that is, the universal and direct communication between people based on the Internet.

Under the new form of world communication and civilization exchange, Chinese civilization is promoting the new development of human civilization with an ancient and brand-new attitude.

In recent years, the continuous launch of the results of the Chinese Civilization Exploration Project, the construction of digital projects for Chinese cultural heritage, and the promotion of Chinese culture on overseas platforms have demonstrated that digital media are continuously enhancing the influence and attractiveness of Chinese civilization.

Build a convenient communication bridge

　　Harmonious but different, beautiful and beautiful.

While promoting Chinese culture to the world, the Internet also breaks the boundaries of time and space and effectively promotes exchanges and mutual learning between Chinese and foreign civilizations.

　　In July this year, the National Museum of China joined forces with 33 top museums at home and abroad to gather in the cloud to hold an online relay event for the exhibition of global museum collections.

　　As the first stop of the event, the National Museum of China started a live broadcast on July 6 with the theme of "Looking at China from the Words - Analyzing the Genes and Codes of Chinese Civilization".

In the most concerned section of "Curator's Selection", Wang Chunfa, curator of the National Museum of China, selected 5 pieces (sets) from the collection of the museum, including "Wang Ling's inscriptions on Xietian", a big Yuding tripod, and "Chronicle" bamboo slips. High-quality goods, vividly explain the cultural value behind the collection, and tell the long history of Chinese civilization.

In the second live broadcast held the next day, Alexey Levikin, curator of the Russian State Historical Museum, showed the masterpiece of European cartography to the global audience online - the Blau globe with a diameter of 171 centimeters.

　　In this relay event, 10 domestic museum directors will jointly tell the story of China, and together with 24 museum directors from five continents, they will use about 150 precious collections to display the splendid achievements of human civilization and enhance the understanding of the value connotation of different civilizations with understanding.

　　In the past two years, there have been many similar online activities.

The China-UK Internet Roundtable Conference, the China-Tanzania (Tanzania) Internet Culture Exchange Conference, and the China-South Africa New Media Roundtable Conference... each vivid scene recorded the process of China's mutual learning of civilizations through the Internet.

As people in the industry say, the Internet has its own communication "genes", which serve as a convenient communication bridge between different countries and civilizations.

　　"A smoother two-way interaction between China and the world, and deepening exchanges and mutual learning between civilizations are the only way for future development. In the Internet age, we should follow the rules of communication, establish new thinking, continue to improve the effectiveness of international communication, and better show the world that we can Faithful, lovely and respectable image of China." Fang Xingdong said.

(People's Daily Overseas Edition)