"21 levels of deadly experience, give you the most realistic violent escape" "Not only can you enjoy the wonderful dance of the top card of our hospital (Yihongyuan), but those with higher prices can spend a night with them"... Half a year ago, at a friend's Under the recommendation, the 17-year-old boy Xia Ding (pseudonym) "entered the pit" to kill the script, "almost every week 'carpool' with friends, and has played nearly 20 books so far."
In Xia Ding's view, script killing can make friends while entertaining, "it's the most fashionable social activity at the moment".
In recent years, immersive entertainment activities represented by escape room and script killing have been sought after by young people.
According to CCTV Finance, in 2019, the number of physical stores nationwide soared from 2,400 to 12,000.
The industrial and commercial registration information shows that in 2020, there will be more than 3,100 new script killing-related companies in China.
At the same time, some savage growth situations such as room escape and script killings full of violence, blood and pornography have attracted attention.
Recently, a reporter from China Youth Daily and China Youth Daily found during a visit that some businesses, in order to attract young people, have printed posters with solicitation pictures such as "Ghost Eaters and Souls", "Nightmare Cycle", "Doll Enchantment" and "Spring Night Together". .
"The rapid development of emerging entertainment methods not only brings new entertainment and social experiences to young people, but also may bring risks to young people in terms of consumption, social interaction, safety and other aspects." Sun Hongyan, director of the Children's Research Institute of China Youth Research Center It is believed that in order to regulate the healthy development of the script-killing entertainment industry, it is necessary to strengthen management from the source, clarify the norms and bottom lines of copyright, content safety, environmental safety, and protection of minors, and conduct pre-event, in-process and post-event supervision. Let's go together" to promote the sustainable and healthy development of the secret room and script killing industries.
Long-term addiction to script killing may lead to "role mixing"
"Looking at the blood-red lights in the secret room, the bats with their teeth grinning and the images of some monsters hanging on the shed, I was scared to death, and now I don't dare to turn off the lights at night." Recently, a signed "Xiaosong" The netizen told about his horrific experience of playing script killing for the first time.
"Script Killing", formerly known as "Murder Mystery", is a project where players go to a real venue to experience a reasoning project.
During the game, players play the role in the script, collect clues, and find out the "real murderer" hidden in the game.
According to the "Adolescent Immersive Entertainment and Rights Protection Research Report (2021)" (hereinafter referred to as the "Research Report") jointly released by the China Culture and Entertainment Industry Association and the China Youth Research Center, more than 60% of the teenagers said they liked playing, or even liked it very much. Play immersive games of secret room and script killing.
For horror-themed secret rooms, the younger the minors, the higher their preference, with 66.7% of them under the age of 12.
The research report also shows that fun and fun, a strong sense of participation and experience, and stress relief are the main reasons why teenagers like these games.
Being able to make friends, develop abilities, and increase knowledge and skills are also important reasons why teenagers find it fun.
"This has a lot to do with the physical and mental development characteristics of minors." Sun Hongyan analyzed that the entertainment methods such as secret rooms and script killing integrate technology, art, culture and innovation, and can bring a strong immersive experience to young people.
Teenagers are highly curious, love challenges, seek stimulation, have high enthusiasm and participation in secret rooms and script killing, and prefer horror.
Sun Hongyan reminded that due to the immature cognition and psychology of minors, they are prone to problems such as impulsive behavior and emotional extremes.
Some scripts are mixed with bad behaviors such as smoking and alcoholism, or add elements such as other worlds, split personality, feudal superstition, and soul possession. "These contents are very unsuitable for minors and are not conducive to their physical and mental development."
The post-95 Shandong girl Liu Dan (pseudonym) also had a terrifying experience in the secret room.
"I was so frightened that I fell to the ground and was carried out of the secret room by the staff."
Xie Ling, associate professor and master tutor at the School of Criminal Investigation of Southwest University of Political Science and Law, said that script killing is an immersive experience game that can temporarily leave people out of the real environment.
If you are addicted to script killing for a long time, there may be "role confusion", you can't switch between real and virtual characters independently, and the norms and requirements of specific characters are reversed and confused.
In severe cases, there will be "dissociation", that is, cognitive impairment between the individual and himself, and gradually lose control over the consciousness, personality and memory of the "I" in reality, lose the sense of reality, and lose the sense of belonging to oneself.
Xie Ling analyzed that once a person's cognitive function is impaired, a series of somatic symptoms may follow, such as dizziness, palpitations, shortness of breath, etc., as well as conversion symptoms, such as inability to control perception and motor nerves, Standing, unable to speak, convulsions, etc.
Fake experience may encounter "real crisis"
Born in 1999, Xiaowen is a professional screenwriter.
In June 2021, after graduating from college, she devoted herself to script writing because of her love for online literature.
She told reporters that there are two types of people in the script killing industry at the same time, "one is the 'gold digger' in the industry, they regard script killing as a 'cake', and everyone wants a piece of the pie, and the other comes from love." .
Xiaowen sighed, "People who really love will not allow inferior scripts to flow into the market."
However, in pursuit of economic benefits, some "gold diggers" purchase a large number of "violent", "bloody" and "pornographic" scripts for consumers' entertainment. In order to restore the murder scene, merchants will also use pig blood, chicken blood, dog blood, etc. The horror atmosphere of blood splattering.
In the street collection, some young people told reporters that "I really can't understand such a practice" and "hope to strengthen supervision."
"There are still some unsatisfactory places in the secret room and script killing." Kong Ming, secretary general of the China Culture and Entertainment Industry Association, said that some immersive entertainment activities have themes, the script quality is not high, the homogenization phenomenon is serious, the environment is unsafe, Unhealthy values, etc.
Some escape room horror themes are wrapped in elements such as blood and violence, the purpose is to enhance the player's perception.
According to Kong Ming's analysis, for merchants, the deeper the player's experience, the better, and the ability of merchants to scientifically stratify user groups is still in the cultivation stage.
"However, the less discernment and self-control by minors about unsuitable, unhealthy products means they are at greater risk."
In Sun Hongyan's view, the environment of such entertainment activities also has potential safety hazards.
In order to enhance the "immersive" experience of consumers, the game scene is usually dimly lit, confined and narrow, and there is no safety prompt. Along with the movement, chase, and fear during the game, safety accidents are very likely to occur.
At the same time, a large number of electrical equipment and combustible decorations are placed in the space, and the risk of fire is high.
Say goodbye to savage growth and let the industry develop a new opportunity
With the explosive growth of the scripted entertainment industry, recently, a new way of children's education and entertainment - children's script killing has entered the public eye.
"Bring 150W+ in 3 months", "2.8W in 3 days", "You can start children's script killing in an empty classroom"... Faced with such a marketing situation, Sun Hongyan can't help but worry, "Let children grow up through experience. It's not a bad thing, but the key is to see if this kind of children's play-killing special is really suitable for children."
Sun Hongyan emphasized that while script practitioners pursue economic benefits, they should pay special attention to social benefits, especially the protection of minors.
"The children's special should be truly suitable for children, whether in terms of content, form, consumption, or safety, social interaction, etc., everything should be based on the premise of protecting the healthy growth of minors, and comply with the relevant provisions of the Law on the Protection of Minors."
In fact, most script creators and backroom operators are post-90s or even post-00s.
They operate because of their love, but not all of them have the experience, professionalism and social responsibility that practitioners in this field should have.
On June 27 this year, five departments including the Ministry of Culture and Tourism jointly issued the "Notice on Strengthening the Management of Script Entertainment Business Sites", which for the first time included script killing, escape room and other new script entertainment business formats under management, and implemented record management. .
Industry insiders believe that this means that the disorderly development of "script killing" may come to an end.
On October 25, six departments including the Fujian Provincial Department of Culture and Tourism jointly issued the "Notice on Strengthening the Management of Script Entertainment Business Sites", which clarified that, except for national statutory holidays, rest days, and winter and summer vacations, script entertainment business sites are not allowed to minors. open.
Liaoning, Shanghai, Chengdu, Chongqing and many other places have also issued similar management regulations.
"Industry practitioners are the 'first responsible person' for script content management. They should shoulder the heavy responsibility of protecting the healthy growth of minors, and make the first pass of the script content." Kong Ming said.
Kong Ming analyzed that the purpose of the introduction of the relevant system is not to "control small" and "deadly" the industry, but to cultivate self-discipline in the industry while clarifying the bottom line standards, and urge enterprises to keep the bottom line of safety and operate in a standardized and orderly manner.
Encourage operators to improve their sense of responsibility, continuously improve content creation and identification and screening capabilities, and present truly creative, innovative, high-quality high-quality cultural content to young people.
Kong Ming revealed that the China Culture and Entertainment Industry Association is currently organizing representative enterprises in the industry to cooperate and complement each other through self-discipline and government supervision, and jointly establish a diversified social governance method.
Since 2021, the association has gradually established an industry self-discipline mechanism on issues such as content safety, minor protection, production safety, and copyright protection, and has produced several safety reminder videos, promotional posters, age-appropriate reminders, etc. In the future, it will be fully rolled out in the future.
Xie Ling pointed out that the "Law of the People's Republic of China on the Protection of Minors" stipulates that the protection of minors should be strengthened, and cultural products cannot contain content that promotes obscenity, pornography, violence, cults, superstitions, and induces suicide, etc. that endanger the physical and mental health of minors.
She believes that relevant industry standards should be introduced, the content of script killing should be managed according to levels, and the corresponding levels should be delineated according to the age of the players and the content of the script, so that different consumers can get what they need.
At the same time, measures to identify minors and prevent addiction will be implemented to reduce the impact of "bad books" on underage minors.
Sun Hongyan suggested establishing a multidisciplinary collaborative evaluation mechanism for the scripted entertainment industry, led by industry organizations related to scripted entertainment, cooperating with government management departments, experts on youth issues, cultural industry research experts, media units, etc. Human protection norms and standards, and provide professional guidance to secret rooms and script killing industries across the country.
And give full play to the advantages of multi-disciplinary collaborative research, timely track, judge and monitor the product quality and service measures of script entertainment, form a long-term evaluation mechanism, and implement a combination of self-examination by business units and review by professional institutions for script scripts, environmental safety, business consumption and other environments .
At the same time, strengthen the value guidance of secret rooms and script killing emerging professional groups, and achieve an organic balance between "meaningful" and "interesting".
"We should respect the cultural rights, development rights and leisure rights of minors, comprehensively and objectively view the growth needs of the new generation of minors, and rationally understand the entertainment needs of minors. Therefore, we should strengthen the entertainment of minors. The protection of rights and interests in the process does not simply exclude minors from new cultural and entertainment methods." Sun Hongyan said.
China Youth Daily, China Youth Daily reporter Han Yangxian Oujie Source: China Youth Daily