Ding Zhen serves as Chengdu intangible cultural heritage brand ambassador to inject youthful power into inheritance

　　China News Service, Chengdu, November 2 (Tang Qian) On the 2nd, the "Tianfu Intangible Cultural Heritage Brand Growth Plan and Chengdu Intangible Cultural Heritage Brand Promotion Ambassador Signing Ceremony" was held in Chengdu.

The "Tianfu Intangible Cultural Heritage Brand Growth Plan" was released on the spot, and Ding Zhenzhu was awarded the title of "Chengdu Intangible Cultural Heritage Brand Promotion Ambassador" to help the development of Chengdu's intangible cultural heritage brand.

　　The event was guided by the Chengdu Municipal Bureau of Culture, Radio, Film and Television and hosted by the Chengdu Intangible Cultural Heritage Brand Promotion Association.

At the launching ceremony of the "Tianfu Intangible Cultural Heritage Brand Growth Plan", Liao Bo, Secretary General of Chengdu Intangible Cultural Heritage Brand Promotion Association, said that the main goal of the "Growth Plan" is to create ten intangible cultural heritage project brands and ten intangible cultural heritage inheritors. Brands, top ten intangible cultural heritage corporate brands, and ten models of "intangible cultural heritage in the community", we must focus on the difficulties and bottlenecks in the integration of intangible cultural heritage into the market, establish an intangible cultural heritage brand position, increase the sales volume of intangible cultural heritage products, and enhance the market competitiveness of the intangible cultural heritage industry .

Among them, the "Tianfu Intangible Cultural Heritage Brand Wisdom System", which is mainly built, will promote the dissemination, display and exchange of intangible cultural heritage, and allow more excellent traditional cultures to achieve creative transformation and innovative development.

Tianfu intangible cultural heritage brand growth plan.

(Photo courtesy of Chengdu Intangible Cultural Heritage Brand Promotion Association)

　　The new Chengdu intangible cultural heritage brand promotion ambassador Ding Zhenzhu was on the spot to learn from Tan Daiming, the inheritor of the national intangible cultural heritage representative project "Porcelain Bamboo Weaving", Ni Chengyu, the inheritor of the national intangible cultural heritage representative project "Chengdu silver filigree making skills", and the municipal non-cultural heritage project. Zeng Xiaolong, the inheritor of the representative project "Chengdu Copper Pot Tea Art".

Ding Zhenzhu said that in the future, he will follow the intangible cultural heritage masters to earnestly learn intangible cultural heritage skills, and inherit and carry forward the persistent, persistent and firm craftsmanship spirit.

　　The event also held a special salon on brand empowerment of intangible cultural heritage, 10 universities including Sichuan University, Chengdu University of Technology, Xihua University, Chengdu University, representatives of the district (city) county cultural and tourism system, representatives of inheritors and representatives of Chengdu Representatives of the Intangible Cultural Heritage Protection Center participated in the event, and the participants had a lively sharing and discussion on promoting the development of Chengdu's intangible cultural heritage brand.

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