Telecinco saves me and programs Coffee with the aroma of a woman against And now Sonsoles

• LOC 'Sálvame': Tired of a format or its famous collaborators?

• TV The save me maneuver that squeezes Sonsoles Ónega

Since the day that

announced the time and date of the premiere of the

programme ,

, the bets to see if

would withstand the blow with

or counter-programmed with some knock-on effect have been constant.

Finally,

has made the decision: save

short to offer the successful series

.

Starting this Wednesday, as announced by

,

, the series' protagonist, will be the face that occupies the slot from 7:00 p.m. to 8:00 p.m., the broadcast slot for

.

TV

Antenna 3.

'Reventón' by Sonsoles Ónega at the premiere of And Now Sonsoles

• Writing: ESTHER MUCENTESMadrid

'Reventón' by Sonsoles Ónega at the premiere of And Now Sonsoles

For the premiere of the series,

has decided that a double chapter will be broadcast this Wednesday, with which

will go from almost 5 hours of daily broadcast to just over 3 hours.

What

does not say is whether this surprising change in its programming will be daily or will be only one day a week.

In other words, it is unknown if

will be broadcast from Monday to Friday in the 7:00 p.m. to 8:00 p.m. slot, if it will only be broadcast on Wednesdays, or if

is still undergoing trial and error to definitively shorten the one that has been for many years his flagship,

.

At the moment, the premiere arrives this Wednesday, with a double chapter, so the adventures of Sebastián (

) start with two hours of broadcast (each chapter lasts about 50 minutes), which will probably remain in one, although It

remains to be decided if they will always be in the 7:00 pm slot or after trial and error, it will end up being broadcast from 8:00 to 9:00 pm, thus hooking up with the

news and trying to scratch some of the

audience .

Although the premiere of

further accentuated the loss of audience for

, the truth is that after that 17.6% audience share on the first day, the

program gradually stabilized and at the end of the week ended by 13.1% without surpassing the edition of

with which it coincides,

, which on average last week was just over 14%.

Following

's tactic of not broadcasting advertising during the hour of

,

stopped the flight of spectators.

However, it seems that

has made a decision that a year ago it would not even have considered: change its afternoons after 9 years, put

to bed and program a soap opera, which works so well for its main competitor.

However, with

you never know if this will be your definitive programming or you will want to check the audience for the

series and then turn the programming around and place

in another slot.

It is not the first time that it happens with the series.

They are programmed in a slot, the series does not work the first two weeks and

ends up relegating it to another time slot, or programming it on its second channel,

.

This historic change in your afternoon grill is undoubtedly historic.

For 9 years,

has been the immovable program of that strip.

It has been a leader, with exceptional audience shares, for years, but since

lost its leadership, a year ago now, the afternoons of the main

network have been losing audience without those responsible knowing what to do to recover everything lost after the departure of

to

.

The fall of Save me began when

began to mark audience ratings impossible to beat.

Afternoons became

with the surprising success of

and later with

.

only had to

improve the slot of

and they decided to bet on a live window and on the signing of the year:

.

The arrival of

has been the finale for

to have made the decision to start trying to find a change in their afternoons.

So far, they have done so with one of the most successful series on

,

.

The series, an 88-chapter remake of the 1990s telenovela, tells the love story of Gaviota (

) and Sebastián (

) on a Colombian coffee plantation.

Café con aroma de mujer

has remained at the top of the most watched series for more than ten consecutive weeks after its premiere and has reached number 7 in the ranking of the most watched non-English speaking series in the history of the platform.

However, this does not ensure success since

experienced failure in prime time when it premiered

.

One of the most watched series on the platform and which ended up being banned on

due to its low ratings.

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