1430 entities participate in the exhibition

«Beauty World» .. Beauty occupies 14 halls in «Dubai World Trade»

• Mona Al-Marri inaugurated the exhibition and was briefed on a number of pavilions of countries and international companies participating in “Beauty World Middle East”.

  From the source

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With the participation of more than 1,430 entities from 60 countries, the activities of the 26th edition of the "Beauty World Middle East" exhibition, which will last for three days, kicked off yesterday, amid a remarkable turnout of visitors witnessed by the launch of the event.

During her inauguration of the exhibition, Mona Ghanem Al Marri, Chairperson and Managing Director of the Dubai Women's Establishment, stressed that "Dubai was and will remain the forum for the world and the umbrella for efforts to chart the way to the future."

She expressed her appreciation for the development achieved by the exhibition this year, which comes in line with the strong activity witnessed by the exhibitions and conferences sector in Dubai, in line with its position as a major center and a leading global destination for this sector, and the importance of this increasing activity as a major tributary that enhances the growth of the global economy, including It creates a space for partnership and cooperation and helps participants discover the best ways to access new markets and opportunities.

a tour

During a tour that included a number of pavilions of countries and international companies participating in "Beauty World Middle East", Mona Al-Marri was briefed on the most important features of the largest trade fair of its kind in the region for the beauty, perfume, luxury and hair care products sector, and occupies 14 halls of the Dubai World Trade Center, an extension For the success of the event, which celebrated its silver jubilee last year, making it one of the most prestigious exhibitions specialized in this field in the region.

Al Marri said: “The exhibition sector has always been a driving force for various economic activities.

Dubai was and will remain the forum for the world and the umbrella for efforts to chart the way to the future, and it is the ideal platform for companies and business institutions to meet with a variety of business sizes to conclude partnerships and deals that pave the way for a new phase of economic growth and a future full of opportunities.

Latest Products

The exhibition provides visitors with the opportunity to learn about the latest developments in seven main sections, including: beauty and skin care products, personal care and hygiene, hair and nail care supplies, beauty salon equipment, machinery, packaging materials and raw materials, perfume and ready-made perfume compounds, as well as natural and organic cosmetics and care technologies. By beauty.

For her part, Director of Beauty World Middle East, Flynn Roberts, said, "The first day of the 26th edition of the exhibition witnessed high levels of vitality and demand, especially in light of the participation of more international pavilions and the increase in the number of events and new products that allow visitors to have an enjoyable experience." .

She added, "This year's edition focuses more on the environment and organic products, which have become one of the main trends in the beauty products sector, and we are pleased to share some distinguished brands that have succeeded in meeting the increasing demand for these trends at a remarkable speed."

• 7 main sections included in the exhibition from beauty and skin care products, even perfume compounds and ready-made perfumes.

Mona Al Marri:

• "Dubai has been and will remain the forum for the world and the umbrella for efforts to chart the way towards the future, and it is the ideal platform for companies and business establishments to meet."

Flynn Roberts:

• «The first day of the exhibition witnessed high levels of turnout, especially in light of the participation of a larger number of international pavilions and the increase of events and products».

Featured platform

This year, Beauty World Middle East will witness the return of the “Next in Beauty” conference, which sheds light on the latest ideas, visions and business strategies in the sector throughout the exhibition days. The Middle East, sustainable beauty and global trends in the hair care sector, the use of artificial intelligence to advance the sector, and ways to enhance corporate profitability and flexibility.

The conference accompanying the exhibition attracts a number of international experts to talk about their experiences and expertise, most notably: the famous British perfume expert Jo Malone, who talks about her inspiring story from its simple beginnings to the global.

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