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Pressure is mounting on sportswear giant

Adidas

to

cut ties with rapper Kanye West

after a series of anti-Semitic outbursts.

Human rights activists have singled out the German company for its silence over comments made by West, now known as Ye, that have left him increasingly isolated in the entertainment and fashion industries.

"Thousands of signatures and no word @adidas? Your silence is a danger to Jews," tweeted Anti-Defamation League representative Jonathan Greenblatt.

"We cannot allow Ye's #antisemitism to be normalized - we

must all demand that Adidas turn away from hate

by condemning his racist rhetoric and evaluating his collaboration."

The company, which has a multimillion-dollar deal with the musician to develop the

Yeezy

line , said this month it was reviewing its relationship with West after he appeared at a Paris fashion show wearing a T-shirt emblazoned with

"White Live Matter"

.

To know more

Music.

Adidas will review its agreement with Kanye West after his appearance in a "white lives matter" T-shirt

  • Editorial: EL MUNDOMadrid

Adidas will review its agreement with Kanye West after his appearance in a "white lives matter" T-shirt

Music.

Kanye West urinates on a Grammy as a protest against the music industry

  • Writing: PABLO SCARPELLINI Los Angeles

Kanye West urinates on a Grammy as a protest against the music industry

The phrase is a reaction by far-right and white supremacist groups in the United States to the "Black Lives Matter" movement, which protests against racism.

West was promptly

banned from Twitter and Instagram

for posting a threatening post against the Jewish community.

Over the weekend a banner was placed on a Los Angeles freeway reading "Kanye is right about the Jews" and "Blow the bugle if you know."

Some activists were photographed giving the "Heil Hitler" salute.

On Monday, CAA, one of Hollywood's largest talent agencies, severed its working relationship with West.

Television and film production company

MRC said it would shelve a

finished documentary about the rapper.

"We cannot support any content that extends its platform," the company was quoted as saying by the Los Angeles Times.

"The silence of leaders and corporations when it comes to Kanye or anti-Semitism in general is heartbreaking but not surprising. What is a sad development is the fear that Jews have to speak out in their own defense."

Other entertainment industry figures, including agency giant Endeavor CEO Ari Emanuel, urged all companies to cut ties with West.

"Those who continue to do business with West are giving his hatred an audience in disguise

," Emanuel wrote in the Financial Times.

"There should be no tolerance for West's antisemitism."

Fashion house

Balenciaga last week broke off its collaboration with West

, saying it "had no other relationship or plans for future projects with this artist."

The 45-year-old rapper's ex-wife, Kim Kardashian, posted a message against hate speech on her social media on Monday without mentioning the father of her children.

"I support the Jewish community and urge an end to the terrible violence and hateful rhetoric against them," she wrote.

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