After wild speculation, now comes the news that the clothing brand Adidas is ending its collaboration with Kanye West.
This is reported by several American media.
The reason is the anti-Semitic statements that Kanye West has made in a podcast and social media recently.
"Adidas does not tolerate anti-Semitism or other kinds of hateful statements.
Ye's comments and actions recently have been unacceptable, hateful and dangerous.
They violate the company's values regarding diversity and inclusion," the company writes in a statement according to ABC.
The collaboration is canceled immediately and is estimated to cost Adidas up to 250 million dollars, close to 2.8 billion kroner.
Kim Kardashian condemns her ex-husband's statements
A finished documentary about Kanye West has been put on hold since before.
In addition, his personal agency as well as the French fashion house Balenciaga and the clothing company Gap have chosen to break collaborations.
Kanye West has also been suspended from Twitter and Instagram.
Ex-wife Kim Kardashian and other members of the family have also come out and openly spoken out against anti-Semitism and said they support the Jewish community.
- Hateful statements are never ok.
I want the horrible violence and hateful rhetoric against the Jewish community to stop immediately, Kim Kardashian has said on Instagram.