China News Agency, Hangzhou, October 14th: Zhejiang has set off a "stargazing fever": the next popular attraction is in the sky?
Author Tong Xiaoyu
Anji, Zhejiang Province, the birthplace of the concept of "Lucid waters and lush mountains are invaluable assets", has found the next "beautiful economy".
Autumn is high and crisp, which is a good time for stargazing.
A few days ago, the first Stargazing Festival in Anji, Zhejiang was held in 2022, and an invitation to "go to Anji to see the stars" was issued to tourists.
Suddenly, Anji became a popular check-in spot.
The Tianhuangping star-gazing spot receives an average of 300 tourists a day, and the Yunshang Prairie Camp has nearly 100 star-gazing tourists a day.
On the OTA platform, Anji star-gazing hotels and homestays have also become popular search items for tourists.
Luo Fudi, deputy secretary of the party committee and deputy director of the Anji County Culture, Radio, Television, Tourism and Sports Bureau, said that the stargazing festival was held to promote the new form of star tourism in Anji.
This move not only allows tourists to appreciate the natural beauty, but also stimulates everyone's enthusiasm for ecological protection.
Not only Anji, but in recent years, with topics such as "meteor shower live broadcast", "super moon" and "total lunar eclipse" frequently appearing on social media, star tourism has begun to "break the cocoon into a butterfly".
According to the "China Starry Sky Tourism Report" released in 2021, China's starry sky tourism is currently in the budding stage of rapid growth, the starry sky tourism destination is booming, and a large number of stargazing apps have also appeared.
Why can Starry Sky sell for money?
For many practitioners in the cultural tourism industry, what Starry Sky sells is rare.
With light pollution on the rise and particulate matter in the air, looking up at the stars has become a luxury.
The scenes of "the long river is gradually falling and Xiaoxing sinks" and "the star and the moon fills the empty river" only appear in the narrations and ancient poems of the older generation.
The author saw the sky full of stars for the first time on a mountaintop in Zhoushan, Zhejiang.
When I inadvertently looked up, I saw several bright stars in the sky.
After watching for a while, I found that more and more stars appeared in front of my eyes.
This is starlight from thousands, tens of thousands, or even hundreds of thousands of years ago.
The shock of this vast universe, and the night with music, breeze and stars, will be unforgettable for a lifetime.
Anji, which has become a check-in point for star tourism, has such a shocking "capital".
It is reported that in the Porter dark space classification, Anji is a 4th-level dark night area.
As a city "green lung" in the Yangtze River Delta region, Anji is an excellent place for stargazing due to its high altitude and distance from big cities.
The author also learned that Wenzhou, Taizhou, Hangzhou, Lishui and other places in Zhejiang have launched a series of cultural tourism products with the starry sky as a selling point.
For example, Wenzhou launched Qidu Island Luye Starry Sky Tent Campground, and watching the starry sky in Nanji Islands has also become a major selling point; Lishui also launched a starry sky cultural tourism vacation project that integrates astronomical observation, stargazing campsite, farming and research.
The "realization" of the stars is also in response to the new demand of the people for the night economy.
The night economy in most prefectures is in the form of ancient towns, light shows, food festivals, snack markets, etc. Although they have attracted a wave of tourists, they face serious problems of homogenization.
Star tourism brings new choices to tourists.
For example, Anji has created four series of star-gazing products, namely Starlight Village, Starry Room, Starry Tent, and Stargazing Scenic Spot.
Tourism products launched in various places also integrate astronomy, photography, accommodation and many other elements, adding artistic and romantic atmosphere to night tours and increasing the added value of cultural tourism products.
Innovative content, fashionable experience, and avant-garde operation methods, it is no wonder that star tourism has become the second "beauty economy".
From the perspective of "realization", in order to make the starry sky tourism, which is still a niche at present, a popular trend, it should also be given a richer cultural tourism experience.
For example, the launch of cable car night tours makes the "stars within reach" in Li Bai's poems a reality; or the launch of romantic starry sky dinners for couples, starry sky cultural tourism research products, etc., so that "starlight" does not only shine in the dark night.
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