What is the experience of farming in a short video?

"Returning Chicken Farmers" Finds the "Road to Get Rich" on Kuaishou

　　Li Chong

　　Remember the farming games you played as a kid?

Stealing vegetables, feeding chickens, expanding construction... teenagers who do not distinguish between grains can also enjoy the richness of being a farmer online.

But do you know what the real chicken life is like?

On Kuaishou, there is such a group of chicken farmers who have returned to their hometowns. They work in the breeding industry from morning to night, and show the "fruits of labor" through Kuaishou, and have a large number of fans.

This issue of "Kaishou Industry Guide" will focus on the anchors of farming in short videos, and listen to them tell about the ups and downs of life.

Yangzi Evening News/Ziniu News reporter Li Chong

　　Pet chickens are popular and can be raised in a fish tank

　　The guy in Lianyungang sells eggs and earns over 10,000 a month

　　Can you keep chickens in a fish tank?

Not long ago, a video of rutin chicken in captivity in a fish tank went viral on the Internet.

Many netizens sighed: The idle fish tank has finally found a place to use it.

On the Kuaishou short video platform, the chicken-raising anchor Rudingji (Adou) found a way to get rich by raising the "net celebrity pet" of Rudingji.

Young entrepreneurs who returned to their hometowns to raise chickens recorded the moments of their lives with short videos.

　　On Adou's Kuaishou platform, small videos record the growth of the chicks, the breeding of eggs, the hatching of the chicks, the living conditions of the chicks, etc... attracting many netizens to watch.

Under the video, some netizens left a message to exchange their experience of raising rutin chicken as a pet.

The anchor Ruding Chicken (Adou) is named Xu Yinhai and is from Guannan County, Lianyungang, Jiangsu. He has been raising chickens in short videos for nearly two years.

"I raised it at home, it's not big, there are about a few thousand chickens." Adou told reporters that he only raised rutin chicken at first, and later he expanded new varieties after being asked a lot by fans.

Now, the breeds raised at home are mainly rutin chicken, and the rest include Cochin ball, Brahman, Polish chicken and so on.

"Rutin chickens are small and can be used for ornamental purposes. They have strong disease resistance and high egg production. Many mothers will keep them as pets and feed them with their children." Adou said.

　　Adou is very grateful for the changes brought by the short video platform to life.

"I was born in the 1980s. I had been working in other places before and couldn't take care of my home. Later, I engaged in network testing near my home and opened a shop to repair mobile phones and computers. A new job - breeding and starting a business, and selling it through Kuaishou Xiaodian." Adou said that because express delivery cannot deliver live animals, online sales mainly focus on selling breeding eggs. After customers get the eggs, they will experience the process of egg hatching.

　　Adoujia’s farm is not large. Every morning, he spends more than an hour feeding chickens, cleaning, and picking up eggs and shipping them around 3:00 in the afternoon. He said that he is not tired every day and can take care of his family. million in income.

"Sales come from Kuaishou, I follow the steps every day, and my life is very regular."

　　Do farming in short videos

　　Over half of the returning entrepreneurs come from third- and fourth-tier cities

　　"I have been on the Kuaishou platform for several years. I used to watch videos to kill time. Later, I found that there are entrepreneurial opportunities hidden in the short videos." Adou told reporters that there are many colleagues on Kuaishou. It is also possible to understand the development trend of the market through feedback from fans.

"Thanks to the advent of the era of science and technology, when hatching chickens during the breeding process, a fully automatic incubator is used, which can hatch 4,000 eggs at a time; also thanks to the short video, so that my eggs will not worry about sales."

　　On the Kuaishou platform, there is also a chicken-raising anchor, the post-90s "chicken commander of the mountain village". He began to return to his hometown to start a business at the age of 19. He started by himself, and after 7 years, more than a dozen people helped him, and he became the largest pheasant farm in the village. He asked the villagers to help raise chickens through distribution cooperation. After the chickens were mature, they were recycled and led the villagers to become rich, with an annual gross profit rate of 700,000 yuan.

He said that the reason for persevering and finding breeding channels and sales channels has a lot to do with short videos. "Short video + live broadcast" has opened up a vast world for him, and it has also opened up more possibilities.

　　In Kuaishou, there are not a few young people returning home, such as Adou and Shancun Chicken Commander, who have broadened their channels for chicken-raising entrepreneurship through short videos. The data shows that Kuaishou has the most chicken-raising-related creators in the provinces, and the top ten are Shandong, Hebei, Henan, Yunnan, Guangdong, Liaoning, Guizhou, Jiangsu, Gansu, Anhui; nearly 55% of chicken entrepreneurs are located in third- and fourth-tier cities, more than three-quarters are male, and the post-80s and post-90s account for more than half. Most of the nicknames and high-frequency words in the profile are related to "free-range, chicken, green, ecology".

　　Adou introduced that in addition to expanding sales channels in Kuaishou, peers can also use Kuaishou to keep abreast of industry trends, communicate with peers, and learn from others’ farming experience. Through Kuaishou, knowledge in the industry can be circulated, allowing more returning entrepreneurs to obtain Real gains.

"The advent of the era of short videos has changed the management and sales methods of agricultural practitioners, and has also given young people who have returned to their hometowns to start businesses more control over their lives—making money, staying close to home, and doing a job well. business."

　　"Yangtze Evening News" October 14, 2022 Issue A10