Return The sequel to 'Avatar' already has a title and will be released on December 16
D23 The last trip of Indiana Jones, Avatar, Black Panther, The Mandalorian and all the news from Marvel and Disney
No one imagined that 13 years would pass.
So much so that the world - the world of cinema, at least - bears little resemblance to what it was in 2009, when
an action movie about blue-skinned aliens,
Avatar
, became the greatest box office phenomenon of all time, with 2.919 million of dollars raised.
Back then it did not dominate
streaming
nor was it so risky to release a film in theaters.
James Cameron
himself
foreshadowed at that time
a revolution at the hands of 3D that never materialized
.
The panorama has changed in such a way that there are reasons for skepticism about the success that is assumed for the
second part of the saga
, which premieres on December 16.
To begin with, there is the factor of
superheroes
, the absolute dominators of the billboard.
And although
Avatar: The Sense of Water
is an action proposal, its bet is more about the fantasy world in which its characters move, with the
indigenist and ecological cause
in the background that it intends to ooze from the hand of the Canadian filmmaker.
It is not the same, far from it, than the comics adapted to the big screen.
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There is also the fear that the enthusiasm for the saga has been diluted by the time that has elapsed between the first and second parts.
Cameron
took his time, obsessed as he was with finding the perfect technology for the underwater scenes.
He also spent
an entire year writing a script
that he ended up scrapping altogether later.
The challenge now is that such a period does not take its toll on them at the box office.
The same creator of the particular universe does not have them all with him.
"I was a little worried that I'd stretched the rope too far in this modern, fast-paced world by coming 12 years later with
Avatar 2
," Cameron said in an interview with
The New York Times
.
"Until we released the trailer and got 148 million views in 24 hours," hoping that not having seen the original in a long time will help bring audiences back to theaters for the second installment.
"Will that work in our favor? I don't know. I guess we're going to find out."
In favor is the
30 million dollars raised after the re-release of
Avatar
in theaters in the United States and 50 international markets a few weeks ago, a good sign and a strategy that Disney -the owner of the franchise since 2019- launched as a way of appetizer to refresh the memory of the staff.
Also the pull at the box office of the Canadian, accustomed to turning almost every title he rolls into gold.
He achieved it with
Terminator 2
and then with
Titanic
, which for years became the highest-grossing film in the history of cinema - exceeding 2,000 million dollars.
Until the proposal of Pandora and her blue creatures arrived in December 2009 and it swept it away.
With the
sequel
, a decent box office result will not suffice.
The hope of the studios is that it breaks the billion dollar barrier, something that very few movies have achieved recently without being superheroes, especially since the pandemic began.
The key will be partly in its box office away from the United States
, where the original tape exceeded 2,000 million dollars in revenue - the only one that has achieved it to date.
The world has also changed a lot in 13 years.
Geopolitical tensions have made it more difficult to make a production profitable.
Avatar 2
will probably
not be released in Russia
due to the invasion of Ukraine and a release date is still up in the air in China.
The tense relationship between Washington and Beijing has prevented many American films from reaching Chinese theaters.
Only
Spider Man: No Way Home
and
Top Gun: Maverick
have achieved significant results without the Asian giant's public since the pandemic began.
In the air, not only the profitability of a great investment but also the future of the other deliveries that are to come.
In 2015 Cameron announced that
Avatar
will have
four sequels
in total, which will be released in December 2022, 2024, 2026 and 2028. It seems, without a doubt, to be the most ambitious challenge in the Canadian's career.
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