China News Service, Beijing, October 8 (Reporter Li Jinlei) In reluctance, the National Day holiday came to an end.

This National Day holiday, 422 million people traveled. Local travel and surrounding travel are still the first choices for travel. Country camping has become popular, and "reverse travel" has become a hot search.

The picture shows citizens and tourists taking pictures of the National Day-themed flower beds in Tiananmen Square.

Photo by China News Agency reporter Han Haidan

Local tours and surrounding tours are still the first choice

  According to the data center of the Ministry of Culture and Tourism, during the 7-day National Day holiday in 2022, there will be 422 million domestic tourist trips across the country, a year-on-year decrease of 18.2%, and a comparable recovery to 60.7% of the same period in 2019.

  In addition, the domestic tourism revenue was 287.21 billion yuan, a year-on-year decrease of 26.2% and a recovery to 44.2% of the same period in 2019.

  Affected by the epidemic, local travel and surrounding travel are still the first choices for residents to travel. During the National Day holiday, the proportion of tourists who chose inter-provincial travel and intra-provincial inter-city travel dropped by 14.4 and 9.5 percentage points respectively.

  According to data from the Ministry of Culture and Tourism, the proportion of tourists visiting suburban parks, rural villages around cities, and urban parks ranks among the top three, accounting for 23.8%, 22.6% and 16.8% respectively.

  According to Ctrip data, the most popular local surrounding tours on National Day this year are concentrated in Shanghai, Beijing, Guangzhou, Hangzhou, Shenzhen, Nanjing, Chengdu, Chongqing, Changsha, Suzhou, Hefei, Wuhan, Ningbo, Xi'an, Jinan and other cities.

  Deng Ning, deputy dean of the School of Tourism Science of Beijing International Studies University, believes that this year's "November" Golden Week, with the upgrading of various tourism formats and the call for local festivals to be advocated, people's travel radius is shortening, and decision-making is becoming more and more difficult. More and more features such as "fragmentation" and "flexibility" are presented. On the one hand, it shows that the publicity method of tourist destinations has become more comprehensive, diverse and three-dimensional, which can reach users in many life scenarios. Surrounding tours and micro-vacation are becoming more and more mainstream.

Data map: During the "11th" Golden Week, outdoor camping is favored by Shanghai citizens.

Photo by Kang Yuzhan

Country camping is popular on National Day

  This year's National Day, driven by the trend of surrounding tourism, the camping economy continues to flourish.

  Ctrip data shows that during the National Day period, the number of camping tourism orders increased by more than 10 times year-on-year, of which local orders accounted for nearly 80%, and peripheral orders outside the city accounted for 15%.

The per capita camping cost is about 650 yuan, which is about 30% more expensive than the Mid-Autumn Festival camping cost.

  Tourists from Shanghai, Guangdong, Beijing and Zhejiang prefer long-term camping, of which orders from Shanghai accounted for 46%.

Parent-child customers account for over 30%.

Among them, 83% of users choose overnight camping products.

Autumn is high and airy and the climate is pleasant. In the most suitable season for camping, tourists choose to enjoy the idyllic countryside and experience the autumn harvest in country parks and farm camps.

  "We took our children to camp during the National Day holiday. We originally planned to spend two nights, but because the weather was too cold at night, we came back after only one night." Ms. Ge, who is in Beijing, told Zhongxin Finance.

  Dunning said that from the perspective of tourism consumption, the characteristics of consumption classification are becoming more and more obvious, especially in first-tier cities. On the one hand, high-star hotels, high-end homestays and resorts are hard to find, and on the other hand, the camping industry is in full swing. You can choose different consumption methods according to your own situation.

"Reverse tourism" on the hot search

  During the National Day holiday, "reverse tourism is emerging among young people" has become a hot search, and "reverse tourism" has become a key word for this year's National Day tourism.

  Many young people flock to small cities from big cities to enjoy high-star hotel services at low prices.

On the Qunar platform, during the "November" period, the number of hotel room nights booked in "unpopular" tourist cities increased by more than 30% compared with the same period in 2021. Among them, the number of room nights booked in high-star hotels increased significantly, with an increase of 40% compared with the same period in 2021.

  The bookings of Linxia in Gansu, Shizuishan in Ningxia, Haibei in Qinghai, Bayannaoer in Inner Mongolia, four-star and five-star hotels in Sichuan Suining all increased by more than 10 times compared to 2021.

During the National Day holiday, tourists photographed the scenery of Huangshan Mountain by Xu Yongjie

Popularity of "sports travel"

  This year's National Day is also popular for short-distance "light outdoor" travel.

2-3 days of surrounding mountaineering and light hiking routes are widely sought after by outdoor enthusiasts.

  According to Ctrip data, during this year's National Day, the number of outdoor travel orders in Zhejiang, Beijing, Guangdong and other places increased by 222%, 100%, and 70% year-on-year respectively.

Light outdoor travel around Yunnan, Anhui, Jiangxi, Hunan and Sichuan is the most popular.

In addition, new urban sports such as Frisbee, kayaking, cycling, etc., the sales of National Day-related products increased by 425% year-on-year.

  "Sports travel" is becoming a new way of travel for young people.

On the Qunar Travel App, the search volume for cycling, hiking, boating, skiing, horseback riding and other sports and play strategies increased by 200% month-on-month.

Airfare lowest in five years

  This year's National Day air ticket prices hit the lowest in the same period in five years.

Qunar platform data shows that the average price paid for air tickets during the "November" Golden Week in 2022 is about 650 yuan, which is 12% lower than that of the "November" in 2021, and 20% lower than that in 2019. October 3-4 is the holiday price Depression, as low as 500 yuan.

  Since September, cities such as Chengdu and Shanghai have gradually returned to normal, and the tourism market has picked up during the "November" period.

On the Qunar platform, the average prices paid for air tickets to Shanghai and Chengdu are 650 and 680 yuan respectively, which is 20% lower than that in 2021; the average price paid for hotels is lower than that in 2021.

  How did you spend the National Day holiday?