China News Service, October 4th. Today, more and more young people living in Japan are using Chinese social platforms to share Japanese life and culture.

A few decades ago, it was hard to imagine that in Japan, which is more than 2,000 kilometers away from China, some people focused their work on doing a good job in China's self-media.

  According to a report by "Japan Toutiao", since the normalization of diplomatic relations between China and Japan 50 years ago, the non-governmental exchanges between the two countries have become increasingly frequent, and the channels of communication have become more and more abundant.

In the Internet era, the Internet has become an inescapable channel for enhancing mutual understanding.

Douyin, Station B, Xiaohongshu... The rise of Chinese social platforms has also caused a lot of repercussions overseas. Some overseas Internet celebrities, including Japan, "entered the game" with the hope of leaving their presence in these traffic pools. .

  At the beginning of August 2020, the former Japanese model Shinobu Otsuka (nickname: A Shinobi) entered Xiaohongshu.

The first content she posted was the sharing of seasonal summer outfits.

In the video, Ah Ren is wearing a sleeveless black and white top and a pair of drapey trousers, sharing his dressing style with Chinese subtitles.

Once upon a time, Japanese miscellaneous outfits were sought after by many young Chinese, and many young girls were proud of owning Japanese fashion magazines.

Today, on social platforms, many Chinese people's love for Japanese fashion has been awakened again.

A Chinese netizen encouraged in the comment area: "I only saw it in a magazine before. I'm so excited to see you, come on." Ah Ren will also respond in Chinese.

  "Sharing" is the theme of Ah Ren's Little Red Book.

For example, recommend easy-to-use female skin care products and cosmetics, share health tips, jewelry items, etc.

However, in Ah Ren's videos, the videos with many comments mainly focus on her sharing what she sees and feels about China.

Aren said that he has been to many places in China and left a lot of memories, which are his treasures.

Today, Ah Ren has released hundreds of short videos on Xiaohongshu, with nearly 50,000 fans.

Different from showing clothes in magazines in the past, Aren's sharing and interaction with Xiaohongshu is more to enhance mutual understanding with Chinese netizens.

  In fact, only a few years ago, when Japanese first entered Chinese social platforms, due to cultural differences, there was still a certain sense of unfamiliarity with Chinese Internet buzzwords or funny memes.

Nowadays, with the deepening of "entering the game", many Japanese Internet celebrities gradually understand China and Chinese culture, and begin to follow Chinese hot spots and get close to the video taste of Chinese Internet.

  During the popularity of the Chinese variety show "Sister Riding the Wind and Waves", Aren took the initiative to share the Chinese version of "Love You" sung with Wang Xinling on Xiaohongshu, which won the praise and attention of many Chinese netizens.

Fans of Ah Ren's Xiaohongshu account told reporters that most of the Japanese Internet celebrities around her are male groups.

At first, I was very interested in Japanese manga.

Later, it was discovered that many Japanese Internet celebrities will share their lives in a down-to-earth way like Chinese Internet celebrities.

This kind of freshness is difficult for local Internet celebrities to bring to themselves, so they gradually become "fans" on real people.

  In addition to Internet celebrities like Shinobu Otsuka with their own fans entering Chinese social platforms, more "amateurs" have also begun to enter the game.

For example, a Japanese blogger named Sogo Shimizu has 8 years of Chinese learning experience, so his videos are mainly to teach Chinese netizens to learn Japanese in daily life.

Although he only officially entered Xiaohongshu in July 2021, he has now gained 80,000 fans by maintaining the frequency of weekly updates.

  Not only Japanese celebrities and individuals have begun to use Chinese social platforms, but now, many Japanese local governments such as Osaka Prefecture, Saitama Prefecture, Hiroshima Prefecture, etc. have also begun to open official accounts on Chinese social platforms for tourism, economy, disaster prevention, etc. aspect of publicity.

Taking Douyin as an example, Douyin, which only entered the Japanese market in October 2017, had reached 9.5 million downloads by the end of 2018.

Douyin, which was initially popular among middle school students, has now expanded to a wider circle.

  The social platform is becoming a new window for enhancing mutual understanding and communication between China and Japan.

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