When a place evolves from an obscure small town to a popular popular tourist destination, its original features such as low consumption and original ecology may be weakened.
How to maintain the advantages of these "reverse tourism" destinations, it is worth thinking about
In the middle of the November holiday, some popular attractions, including Shanghai Disneyland, Anhui Huangshan and other places are in a state of high passenger flow, and many scenic spots across the country have issued announcements "suspending opening and stopping reservations".
At the same time, "reverse travel" has also begun to rise: some non-famous tourist towns have entered people's field of vision, and they have become emerging "unpopular" by virtue of the characteristics of less crowded, low consumption and the ability to "just leave" ideas".
Because the tourists exceed the maximum capacity of the scenic spot, some popular scenic spots are temporarily closed, which happens almost every year during long holidays.
And some less "famous" towns have become "unpopular places" for some young tourists, which has become an interesting new trend in recent years.
Many people call this phenomenon "reverse travel", which is not so much "reverse" as "anti-popularity".
Consumption is not high, and it is not too commercialized. In addition, young people like to "try early adopters" and are reluctant to go to popular scenic spots to join in the fun. This may be the most direct reason for the emergence of "reverse tourism".
This year, some traditional scenic spots have even been suspended due to current restrictions, which may further encourage some people to check in in "unpopular" tourist destinations.
However, the "reverse tourism" of young people may hardly have real pioneering significance.
After all, although these selected small towns are "unpopular" as tourist destinations, they have long had no shortage of topics and "planting grass" on the Internet.
For example, some people believe that the attention of Hegang as a tourist destination is more like the product of social platform bloggers leading marketing.
For another example, some young people go to Liuzhou for a bowl of noodles, which is also directly related to the popularity of localized food such as snail noodles on the Internet in recent years.
It can be said that these small towns were not developed by tourists inadvertently, but gained a lot of exposure online as early as possible, and then they may attract some tourists to check in offline.
It should also be noted that although "reverse tourism" as a phenomenon seems to be hyped, the number of tourists that those little-known "small towns" really attract is still limited, at least for now.
Of course, it has attracted attention at the moment, and it has indeed given some small cities the opportunity to develop tourism.
At the same time, it also reminds the tourism market that efforts should be made to develop more personalized and diversified tourism products to meet the needs of more young tourists.
When we look forward to the future of "reverse tourism", a phenomenon that cannot be ignored is that when a place evolves from an obscure small town to a popular popular tourist destination, its original features such as low consumption and original ecology may be weakened.
Therefore, it is worth thinking about how to maintain the advantages of these "reverse tourism" destinations.
In fact, from some popular scenic spots that have to limit traffic due to overloaded passenger flow, to some small towns that attract tourists who are "reverse travel", they are in the final analysis a kind of display of social travel enthusiasm.
Although affected by the epidemic, the tourism market in some places is still hot, indicating that the travel demand of the society is still strong.
This has released confidence in the development of the tourism industry, and it also represents a social expectation: I hope the epidemic will pass soon, and everyone can start a "go and go" travel - whether it is a popular scenic spot or a niche scenic spot.
Chengdu Commercial Daily-Red Star News Special Commentator Zhu Changjun