Did Bruce Willis or did he not cede his image rights to a deepfake company, named Deepcake?
While many articles announced the news at the end of last week, a spokesperson for the actor wanted to strongly deny this type of agreement, which would have made the actor of
Piège de Cristal
the first Hollywood star to having signed such a contract.
“Bruce Willis has no partnership or agreement with the Deepcake Company,” reads a statement relayed by The
Hollywood Reporter
.
Deepcake also reacted to the announcement and said the digital image of Bruce Willis cannot be sold, as it belongs to him "by default".
However, the company and the actor have collaborated well recently during a one-off contract.
Yes, but…
Deepcake was able to work with the likeness of the
Sixth Sense
star , after a deal with talent agency CAA which represents Bruce Willis in Hollywood.
The company created a "digital double" of the comedian, in 2021, in an advertising campaign for the Russian mobile phone company MegaFon.
The Deepcake site included quotes from the interpreter of John McClane, who said he was delighted with this virtual “twin”.
“I liked the precision of my character.
This is a great opportunity for me to go back in time.
The neural network was trained on content from
Die Hard
and The
Fifth Element
, so my character is similar to images from that era…,” Deepcake’s official website still reads.
The announcement had been made credible by the latest developments in the career of Bruce Willis: last March, his family revealed that he had aphasia, a cognitive disease that prevents him from speaking and understanding what we told him.
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