[Explanation] Yongqingfang, located in Liwan District, Guangzhou, is very rich in Guangzhou's urban cultural heritage. It is also a new urban life form that reflects "old city, new vitality".

The "post-95" Macao youth Li Weijie grew up in Macao. Not long after graduating from university, he had already built his own new world and opened his business here.

  【on site】

  Selling shirts and performing arts, life is not closed.

Even if we sell clothes and our ideas, there is nothing difficult in life.

This is my interpretation after I understand and digest it.

  [Commentary] Li Weijie was sent to Sun Yat-sen University in Guangzhou in 2016.

After graduating, he was at a loss for a while. After constant thinking, he chose to stay in Guangzhou to create a cultural and creative fashion brand and show the new style of Macao youth.

A group of friends from Macau and the mainland quickly cooperated to create creations around street art and trendy culture. This is a personal hobby and an ideal expression. Young people in the new era have high aspirations.

  [Concurrent period] Macau youth Li Weijie

  What I want to express is that we are from Macau 853, because Macau is a cultural melting pot, here you can see a lot of scenery, there are Western-style churches, there are also Guanyin pictures, many of them are the architectural silhouettes of Macau, and here is Macau The international dialing code is 853.

In fact, we use so many Macau elements that we want to eliminate labels, or let everyone know that young people in Macau can do different things, and we also want everyone to know that we are a brand from Macau.

  [Explanation] The young fashion brand manager introduced that the brand created by the team means "refuse to smile", which does not mean that a smile is not good, but advocates that everyone pay more attention to their true emotions in their hearts and face their true self, " It's okay not to smile."

The team members use their creativity and inspiration to run wild, seemingly "ungrounded", but on the shoulders of these young people, they have the courage to take on more social responsibilities.

  [Concurrent period] Macau youth Li Weijie

  Young people in every era have the mission or responsibility of each era. The past few decades were when China’s economy took off, and the next few decades will be when national self-confidence will rise. So what do we want to do to do these things? What about boosting national self-confidence?

Not only is the brand or product of their own country recognized.

Another thing we will also do is, in addition to cultural heritage, we also care for children with autism and patients with depression, because some relatives and friends around me are very troubled by depression, and what I do is not very good. Choice, so I want to speak out through the brand to reduce these tragedies.

  [Explanation] In just a few months, Li Weijie and his partners have held a brand exhibition and have a pop-up store in a prime location.

In the near future, Li Weijie will also move the company to the Qingchuang Incubation Base in Nansha District, Guangzhou, where there is more space and more policy dividends.

  [Concurrent period] Macau youth Li Weijie

  Our team is currently composed of young people from both places. There are Macau in the Greater Bay Area and half the people in the mainland cities. Everyone performs their duties and is about the same age.

  [Explanation] As one of the young people who "crossed the river by feeling the stones", Li Weijie also intends to use his experience in starting a business in the Mainland to help more young people and teams in Macau. The team has established a "Macau Travel Diary". A comprehensive platform for cultural and creative services to match latecomers.

  Reporter Wang Qingran reports from Guangzhou

Responsible editor: [Luo Pan]