Pharrell Williams cleans up.
Not in his entourage (in any case he did not speak about it) but in his business.
The artist has decided to auction various objects (clothes, watches, bracelets, furniture, customized telephones, etc.), which he has accumulated during his more than 30-year career.
We don't know exactly what caused this desire to get rid of the superfluous, since he admits to having around 11 containers full of bazaar which he does not "need", but in an interview with the
Financial Times
, the icon of the music and fashion gave clues to what looks like a spiritual awakening.
"Spiritually, it's a very rich experience, an enlightening experience, to let...the stories go...", he confided, mysteriously.
A little bit of everything !
In fact, the interpreter of
Happy
describes himself today as an “awakened spiritual unit”.
A Pharrell Williams whose mind has visibly soared high into the heavens, but whose feet are still well and truly planted very deep in the ground of business.
Indeed, the announcement of this extraordinary sale contributes to the promotion of the platform he has just created, called Joopiter.
This is a reference to the planet Jupiter, whose "astrological connotations", according to the star, are "luck and ambition", but which remains, neither more nor less, than a sales site for auction.
Among the items he will sell to the highest bidder, therefore, we should find Stan Smiths customized with 1,600 Swaroski crystals, a Louis Vuitton storage chest with the logo of his Billionnaire Boys Club brand, Timberland shoes on which the star wrote “Equality via Education”, or rings adorned with diamonds.
Joopiter was created by the Pharrell teams, and he intends, once he has sold his entire wardrobe, to make it a platform accessible to everyone, dedicated to fashion and music.
“Fashion and music are like time and space, you can't have one without the other.
You know, even Mozart wore something, ”explains the musician, who does not specify the amount of the commission that his new auction house will take from each sale.
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