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Editorial Unit has appointed

Javier García Pagán

General Manager of the News Area, a position from which he

will lead the business strategy

associated with the newspapers EL MUNDO and EXPANSIÓN, as well as the

consolidation of its subscription model

.

Reporting directly to the General Directorate, he will assume his position with an effective date from next October 3.

Until now, the

country manager

of Twitter Spain, has

extensive experience in digital innovation

and media

With this appointment, Editorial Unit reinforces the Group's digital transformation process and strengthens the development of business management linked to the

value of its brands, leaders

in their respective segments, at a key moment for the communication sector.

"I am proud to join Unidad Editorial at a crucial stage in which the progress of digitization opens up a

huge range of opportunities for the media"

, said García Pagán.

"In an increasingly global world, the future of journalism and its value to society are unequivocally built on the possibilities offered by innovation," he added.

An expert in digital strategy, Javier García Pagán (Madrid, 1976) comes from Twitter Spain, a company where he also held the position of Director of Business Development.

García Pagán,

a Law graduate

and teacher at various digital business schools, has

extensive experience in advertising and media

, and has previously worked at Amazon, Vocento, Softonic or Prisa.

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