Paid study rooms "sink" to the county seat? Chinese young people are keen to "spend money to buy self-consciousness"

　　China News Agency, Xingtai, September 29th (Zhao Danmei and Zhang Pengxiang) Recently, the topic of "more than 10 shared study rooms in one county in Hebei" has sparked heated discussions on Chinese social platforms.

　　Different from the previous ones in big cities, Pingxiang County, Xingtai City, Hebei Province, which opened more than 10 paid study rooms in the past year, is a county seat with a population of only 40,000.

　　"Once I talked to a friend about a child who is facing the postgraduate entrance examination and needs to study, but there is no learning atmosphere at home. A friend told me that there are paid self-study rooms in big cities and a good learning environment. I wondered what would it be like to be a family in our county? " said Duan Huili, head of the future space sharing study room in Pingxiang County.

　　To Duan Huili's surprise, many people came to study.

"Some children came here at 6 in the morning, and some were still there at 12 in the evening." Duan Huili said that when the number of people during the summer vacation this year was the largest, they still had to wait for a seat. Although the summer vacation is now over, more than a dozen paid study rooms in the county took their seats. Rates are pretty good.

　　"The environment here is relatively good, and the learning atmosphere is relatively strong, so I can devote myself to it." Li Mengjiao, who just graduated this year, is currently preparing for a master's degree in a paid self-study room in Pingxiang County. Make yourself more disciplined.

　　The spacious and bright study room, clean and tidy desks and chairs, and the small cubicle built by the baffle are the figures of young people studying hard.

　　"In Pingxiang County, there is no public learning space like a library. Because I usually have learning needs, I set up a self-study room to start a business while studying." Wang Zishuai, head of the Pingxiang County Hengxue Self-study Room, said.

　　Compared with the monthly cost of 1,000 yuan (RMB, the same below) to 3,000 yuan for a paid study room in a first-tier city, Wang Zishuai said that in Pingxiang County, it only costs 300 yuan a month or less, which is affordable for many students. starting price.

　　For operators, it is cheaper to open study rooms in the county seat.

According to iiMedia Research, according to the configuration of one clerk and one cleaner in each store, the labor cost of paid study rooms in Beijing, Shanghai and Shenzhen is about 113,000 yuan per year, and in other cities it is about 96,000 yuan per year. Yuan or so.

　　When "spending money to buy self-consciousness" became a rigid need, many netizens also called on their county towns to "copy homework" in Pingxiang.

Today, the study room market in small cities is not yet saturated, and there is no impact from large libraries and cafes. When a large number of young people return to their hometowns, the demand for study rooms increases.

　　"Because of work needs, I want to publish a paper. The most attractive thing about the paid study room is the freedom of entering and leaving time. Unlike libraries, there are fixed opening and closing times." Chen Xiaoying, a 27-year-old citizen of Shijiazhuang, said that today's young people, Especially those in the workplace who are away from campus want to return to the efficient learning state they used to study in school. The learning atmosphere of the paid study room can just meet this demand.

　　Chen Xiaoying said that compared with the paid self-study room she used when she was studying in South Korea before, the domestic standard has exceeded the "standard" of one desk and one lamp. Some focus on 24-hour immersive learning, while others are equipped with eye protection lamps. , ergonomic chairs, and free coffee and snacks.

　　According to iiMedia Research, the number of users of paid study rooms in China will reach 3.1 million in 2020, and it is expected to reach 7.55 million in 2022.

Facing the further development of the market, iiMedia Research analysts believe that in addition to basic services, providing necessary course planning and time management services to help customers become more self-disciplined can become a value-added service for paid study rooms.

　　"As a form of sharing economy, paid study rooms believe that standardization, cross-border and intelligentization will become the trend in the future." Wang Zishuai said.

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