Leftover snacks are cheap, which can reduce costs and increase efficiency for enterprises, and make consumers more affordable.
However, even if it only sells 1 cent of food, its production and supervision standards should be consistent with those of higher-priced food.
The sales platform should continue to strengthen supervision, review the qualifications of merchants and the situation of commodities, and check the goods for consumers.
Recently, some self-proclaimed "leftovers" have become the new favorites of young people.
Such as chopped tiger skin cake, chopped marinated egg, chopped pecan, chopped okra, etc., shouted "buy by jin, don't feel bad", and the sales were hot.
According to the "2022Q1 New Potential of Magic Mirror Consumption White Paper", in the first quarter of 2022, the sales of snacks and scraps on Taobao and Tmall alone exceeded 20 million yuan, a year-on-year increase of 1749.23%.
In this regard, netizens have polarized comments.
People who like it think it's cheap and big, delicious and not expensive; people who disagree call it "IQ tax" and feel uneasy.
The seemingly contradictory views are exactly the red and black of leftover snacks.
Leftover snacks first became popular because they were cheap.
For example, Yurun ham costs 24 yuan for a whole 380g piece, but the 500g ham chopped head is only 15.5 yuan, which is almost half the price.
Cheap is cheap. Judging from several popular products, the quality seems to be fine: the actual piece of Yurun ham is about half the palm of your hand, much like a whole ham cut in half.
Crushed fruit tan skin, except that it is not individually packaged one by one, it is not much different from the full version.
Chopped okra is a veritable little piece.
The most important thing is that these snack food production license numbers, implementation standards, and manufacturer information are complete, making many netizens happy to say that they have achieved "snack freedom".
The popularity of leftover snacks is the result of the common changes on the production side and the consumer side.
On the production side, leftover snacks are mostly produced by manufacturers for the consideration of saving losses and improving profits. For example, the customer service of Yurun Ham confirmed that the broken ham is a by-product of Yurun’s production process; , whose distributor is a subsidiary of Taoli Bread.
With the rise of the DTC model of the e-commerce platform, more and more factories are able to face consumers directly, and the leftover snacks produced and sold by themselves are also excavated by consumers thousands of miles away.
On the consumer side, it is not necessarily accurate to describe leftover snacks as consumption downgrades.
Many consumers place orders without serious price comparison, indicating that they may not really be saving that little money.
It's more like they've chosen a way of spending that doesn't cost a lot, has a lot of fun, and has everything just right.
A few dollars or a dozen dollars can satisfy curiosity, and you can also post on social platforms to "increase fans". To a certain extent, leftover snacks have become a new social currency in the attention economy: saving money is not the goal, Eating is not the purpose, it is the key to create a character that buyers will live and be fashionable.
Leftover snacks have become popular since last year. This year, there are many bloggers who recommend them. The actual price is expensive and the quality is difficult to guarantee. "Black materials" also follow.
When leftover snacks became a traffic password, a large number of products began to add the word "leftover" to the description keywords to increase exposure.
Among them, some are "regular army" to gain popularity, which may not be really cheap.
For example, a broken braised egg is actually a braised protein customized for fitness people. The price of 200 grams is 9.5 yuan. The price of a complete braised egg similar to the brand is only 7.6 yuan, but it is cheaper.
In the face of this marketing strategy of "lowering the status without lowering the value", consumers may wish to calculate the unit price before placing an order.
As for the quality issues that some people worry about, it is mainly because many leftover snacks come from unknown small factories, which consumers cannot trust.
According to the Food Safety Law, the regular food packaging should have the food name, ingredient list, the name, address, production date, product implementation standard number, food production license number and other information of the producer and distributor. Consumers can verify it before purchasing .
As food, even if it only sells for 1 cent, its production and supervision standards should be consistent with those of higher-priced food.
The sales platform should continue to strengthen supervision, review the qualifications of merchants and the situation of commodities, and check the goods for consumers.
Leftover snacks are not excessively packaged, which is in line with the concept of saving and environmental protection. It can reduce costs and increase efficiency for enterprises, and make consumers more affordable.
If more well-known brands are willing to produce, it will be a cost-effective choice.
In the past, I was afraid that consumers would not accept it, but now many consumers are not only willing to try new products, but also express that they "can't finish eating by pound" and want a small packaged version.
Brands can think about it, maybe the snack chips can make a big market.
(She Ying)