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'The hem of Yuna's hanbok is flying in London'



This is the news that the hanbok, which figure skating queen Kim Yu-na participated in designing and developing herself, will be on the stage of the London fashion show.



The Ministry of Culture, Sports and Tourism, together with the Korea Crafts and Design Promotion Agency and the Korean Cultural Center in London, announced that they will present hanbok in collaboration with Yuna Kim at the 'Hanbok Fashion Show, Hanbok Wave' held at the Korean Cultural Center in London at 7 pm local time. I did.



This hanbok fashion show was prepared as part of a project to support the hanbok industry to enter overseas markets through collaboration with hallyu cultural artists.



Yuna Kim participated in the development of her hanbok design and photo shoot, and designed 60 colorful hanboks from 10 domestic hanbok companies that utilize the charm and characteristics of her Kim Yuna.



In particular, the video of this fashion show will be posted on the website of the exhibition 'Hallyu! The Korean Wave' held at the Victoria & Albert (V&A) Museum in the UK, the world's largest decorative arts museum, adding a synergistic effect to the spread of the Korean wave. .



In addition, 10 hanbok pictures of Yuna Kim wearing 'Yuna Hanbok' will be published through the fashion magazine Marie Claire Paris.



At the end of this year, a video of Yuna Kim Hanbok pictorial will be displayed on a large outdoor billboard on Broadway in Times Square, New York, USA.



Enlarging an image

Enlarging an image


Previously last year, the groups Brave Girls and DKB, who wrote 'The Myth of Reverse Running', took the lead in the globalization of hanbok.



The digital fashion advertisement video for hanbok, which they participated in, was broadcast on the New York Times Care billboard, promoting the fashion and beauty of hanbok to the world.



An official from the Ministry of Culture, Sports and Tourism said, "As Hanbok and Hallyu are listed in the Oxford Dictionary of England, interest in Korean clothes Hanbok is increasing abroad through popular culture. I look forward to discovering the charm and expanding the hanbok industry to the world.”