Mr. Lao She once said that "autumn in Peiping is heaven", and the most beautiful autumn colors in Beijing are deep in the hutongs, in the courtyards filled with the atmosphere of early autumn.
On September 23, in the courtyard of the most jubilant Siheyuan in Beijing, the courtyard of Meihousishi, produced by the Beijing Municipal People's Government Information Office and produced by Beijing Radio and Television Station, the bilingual "Beijing Taste" series of international communication microblogs. Documentary officially released.
Built over two years
"Beijing Taste" series of international communication micro-documentaries have been built for two years, with 30 episodes and 30 dimensions, to comprehensively and three-dimensionally show Beijing's achievements around the major theme of the era of "what kind of capital to build and how to build the capital". great achievement.
"Beijing Taste" takes the unique capital culture and vigorous urban development as the core focus, takes the development achievements of Beijing in the past ten years and people's life as the main body of performance, uses the internationally popular video carrier and vivid empathy lens stories to present a comprehensive reality. The three-dimensional capital of China will present a credible, lovely and respectable image of China in an international and localized way, tell the latest, most beautiful and best stories of Beijing, let the world read the beautiful Beijing, and let the images witness the rejuvenation of the ancient capital.
Xu Hejian, Deputy Director of the Publicity Department of the Beijing Municipal Party Committee and Director of the Information Office of the Beijing Municipal People's Government, said that the 30-episode series of international communication micro-documentary work "Beijing Taste" paints 30 newest, most beautiful and best Beijing from 30 angles, showing the capital of the new era Beijing New taste, livable and attractive new Beijing.
Beijing-flavored Beijing, flowing in the thousand-year-old cultural context of the ancient capital, blooming on the great journey of the new era, leading the destiny of the world and the new trend of sharing.
I hope that from the 30-episode "Beijing Taste" series of international communication micro-documentaries, you can experience the new style of Beijing's ancient and modern coexistence, and read the new taste of Beijing's vigorous development, so that more countries and people can know Beijing, discover Beijing, and explore Beijing. into Beijing.
Focus on frontline workers
The 30 episodes of micro-documentary works are rich in themes and are built around four centers, covering major topics such as cultural inheritance, two districts, international consumption center construction, ecological development, urban renewal, and old city protection.
Although each micro-documentary is only four minutes in length, it selects the most typical and vivid cases and the most vivid ordinary characters, takes the first-perspective feeling as the starting point, and focuses on those who are fighting on the front lines in various fields. Workers, show the daily life of Beijing citizens at multiple levels, select scenes with unique capital style, ancient capital style, and the style of the times, and tell the story of Beijing's high-quality development in a down-to-earth original ecological record mode, and show the capital in a subtle and silent way. The history is heavy, the development is leading, the culture is broad, and the spirit is inclusive.
The large-scale international communication series of micro-documentary works "Beijing Taste" can be summed up in several key words - "inheritance", "streets", "growth", "renewal" and "life".
In "Inheritance", the traditional old Beijingers and the fashionable new Beijingers in the courtyard of Dongcheng No. 27 fuse and collide, inheriting and innovating the taste of Beijing belonging to the new era.
In "Streets", Shichahai, who has calmed down, spreads the mellow Beijing in front of the world, and the singers who roam the capital with guitars sing their nostalgia; The old street re-traverses the time tunnel, radiating the brilliance of the years.
In "growing up", book lovers who love reading, drama people with drama dreams, and researchers with the latest driverless technology, they feel that Beijing is full of books, see the city of drama flourishing, and experience the development of driverless cars. The city has grown step by step into a benchmark for the world's driverless technology.
In "Update", it records the transformation from the zoo wholesale market to the national financial technology innovation zone, and the century-long leap from the century-old fire to the Olympic light of Shougang Park.
In "Life", all kinds of birds thrive in the wetlands of Beijing, and a variety of rare animals emerge at night under the infrared camera.
"Beijing Taste" series of international communication micro-documentary works have taken full media coverage and international communication as a breakthrough direction from the planning stage, vividly depicting the achievements of Beijing's "high-quality development" in the new era, the effectiveness of "China's governance", and the cultural confidence of the Chinese people. , and the world identity of "prosperity together".
"Beijing Flavor" will strive to achieve the interaction of the whole network with topics, profoundly clarify the integration of the Chinese dream with the beautiful dreams of people from all over the world, help the international community to form a correct view of China, open up new channels for international communication, and create new momentum.
Simultaneous launch on multiple platforms
The "Beijing Taste" series of international communication micro-documentary works will be divided into Chinese and English, and will be launched on overseas platforms, new media and traditional media at the same time. The overseas promotion of the integrated media will use different lengths of images and unique images according to the characteristics of different social platforms. Unique modes of poster dissemination, etc., reach a wider international audience.
Through integrated media promotion and multi-frequency resonance of large and small screens, it presents a unique new "Beijing flavor" to the world.
Text / reporter Yang Wenjie