Local tours and surrounding tours are the mainstream during the 11th Golden Week, and the attention of high-star hotels has increased by 130%

　　The Paper reporter Liu Chang Tang Yingying

　　The 11th Golden Week is just around the corner.

Data from a number of online travel platforms show that after the Mid-Autumn Festival holiday, the popularity of National Day travel product bookings has shown an increasing trend.

　　According to data released by Tuniu Travel Network on September 22, during the National Day holiday this year, some users choose to take 1-2 days off before the holiday, so as to enjoy the last long holiday in 2022 in advance.

Judging from the booking data, the number of trips during the National Day holiday this year will see rapid growth from September 29 and peak on October 1. The travel boom will be more concentrated between September 30 and October 5. .

　　According to Tuniu.com, during the National Day, local and surrounding tours accounted for 64%, and long-term tours accounted for 36%.

Local tours and surrounding tours are the mainstream of this year's National Day tourism consumption. The booking consideration cycle is shorter and the demand for fragmented travel is more prominent.

　　As of September 21, Tuniu.com's booking orders for the National Day group tour in the past week increased by 38% compared with last week.

Judging from the specific data of the number of trips, local travel and surrounding tours are the leading consumption of this year's National Day travel, the booking consideration cycle is shorter, and the demand for fragmented travel is more prominent, and the proportion of travel is 64%.

Under the travel trend of short trips and short cycles, more users choose to travel by car, accounting for 43% of the trips.

　　The "2022 "November" Holiday Travel Trend Report 2022 released by Tongcheng Travel on September 19 shows that in the past week, the popularity of "November" related travel searches has increased by 172% month-on-month, and the search popularity of air tickets and hotels for holiday travel has increased by 136%.

After the Mid-Autumn Festival, the attention of users of high-star hotels with various leisure and vacation themes increased by 130%.

　　This year, after the 7-day National Day holiday, it is necessary to work for 7 consecutive days. Therefore, it has become the choice of many users to take vacations.

Affected by the uncertainty brought about by the epidemic, splitting the seven-day holiday into several one- or two-day local and surrounding "micro-vacations" will be the main theme of this year.

Mafengwo travel and entertainment big data shows that in the past week, the search popularity of "Where to go on November 11" has increased by 90%. It is expected that the proportion of local travel orders in holiday travel products will increase by 25% compared with the same period last year.

　　According to data from Tuniu.com, in terms of user travel days, more users choose 1-2 day travel itineraries, accounting for 35%; followed by 3-4 days travel, accounting for 28% of trips.

Shanghai, Nanjing, Guangzhou, Beijing, Hangzhou, Hefei, Changzhou, Wuhan, Zhuhai, and Wuxi are on the list of "2022 National Day Travel Popular Tourist Source Cities TOP10" list.

Since the summer vacation, Shanghai users' enthusiasm and willingness to travel have been obvious, and they have consistently ranked first in Tuniu's "2022 Mid-Autumn Festival Travel Popular Destination Cities TOP5" and "2022 National Day Travel Popular Destination Cities TOP10" list.

In addition to Shanghai, the enthusiasm of citizens of Nanjing, Hangzhou, Hefei, Changzhou, Wuxi and other cities in East China to travel on National Day should not be underestimated.

　　Judging from the latest booking data from Tuniu.com, residents of Beijing, Shanghai, Guangzhou and East China have stronger demand for local travel and surrounding travel. In the list of "2022 Top 10 Popular Destinations for Tourists Around National Day", Guangzhou, Hangzhou, Nanjing and Zhuhai , Shanghai, Changzhou, Wuxi, Beijing, Huangshan, Anji and other destinations ranked high in popularity.

In addition, in the product recommendation topic of "National Day Carnival" launched by Tuniu.com, theme parks, leisure vacations, rural tours, seaside vacations, parent-child tours and other travel themes are popular choices for local and surrounding tourists.

　　In terms of long-distance travel, Xi'an, Lijiang, Dali, Zhangjiajie, Guilin, Guangzhou, Shangri-La, Sanya, Fuzhou, and Xishuang were included in the list of "2022 National Day Long-distance Travel Popular Destinations TOP10".

It is worth noting that in this list of popular destinations for long-distance travel, Lijiang, Dali, Shangri-La, and Xishuangbanna all ranked high, which shows the attractiveness of Yunnan to long-distance travel users.

　　In addition, in the Qunar platform strategy, there are not a few posts sharing reverse tourism.

With the construction of the national transportation network, you can travel easily wherever you want to go. Some tourist destinations with high-quality tourist environments but less well-known tourist destinations are loved by everyone due to their low consumption and high service characteristics.

Qunar big data shows that Hegang, Hanzhong, Karamay, Baoting, Haidong and other regions are the more popular niche destinations this year.

　　According to Qunar Big Data, as of September 22, the number of hotel room nights booked in “unpopular cities” across the country increased by 30% year-on-year in 2021, 70% year-on-year in 2020, and 20% higher than before the epidemic in 2019.

Among them, the number of nights booked in high-star hotels has increased significantly, an increase of 40% over the same period in 2021, an increase of 50% over 2020, and an increase of 30% over 2019 before the epidemic.

　　From a national perspective, this year's niche destinations are concentrated in Hainan, Xinjiang, Shaanxi, Qinghai, Tibet, Hubei, Hunan, Guizhou, Gansu, Liaoning and other provinces. In addition to popular tourist destinations, some "unpopular" tourist attractions It was gradually discovered by everyone, such as Qixianling, Taibai Mountain, Asili West Prairie, Guide Village, Bingzhongluo Scenic Area, etc.

　　"At present, long-term tourism is still facing many unstable factors, but reverse tourism has become a craze for young groups to travel. It is expected that small tourist destinations during the 11th holiday may usher in a new peak in passenger flow." Qunar CMO Huang Xiaojie said.

　　Huang Xiaojie noticed that "unpopular" cities with niche destinations have complete infrastructure such as high-speed rail, airplanes, and five-star hotels, which just fits the desire of young people for low-cost or high-value services.

　　According to the Qunar platform, the summer bookings of four-star and five-star hotels in Hegang in Heilongjiang, Hanzhong in Shaanxi, Karamay in Xinjiang, Baoting in Hainan, Haidong in Qinghai, Yanan in Shaanxi, Liaoyang in Liaoning, Jingmen in Hubei, Wenchang in Hainan, Yichun in Heilongjiang and other cities were year-on-year. In 2021, the growth rate will exceed 3 times, of which Hegang, Heilongjiang will increase by a maximum of 7 times, followed by Hanzhong, Shaanxi, which will increase by 5 times.