TV art spreads the picture of the beautiful countryside

　　This year's autumn equinox, we ushered in the fifth Chinese farmers' harvest festival.

In recent years, TV creations have not only written about the prosperous and exquisite urban culture in multiple ways, but also filled the pen and ink to fully describe the rich, simple and fresh local culture.

　　During the Chinese Farmers Harvest Festival, the Agricultural and Rural Channel of China Central Radio and Television will produce and broadcast the "Chinese Farmers Harvest Festival Gala", leading the audience across the country to experience the joy of farmers' harvest; the large-scale documentary "Chinese Farmers' Harvest Festival" broadcast by the Chinese International Channel of China Central Radio and Television "Remember Nostalgia" accompanied the audience through 8 seasons, allowing the excellent traditional culture of the Chinese nation to nourish our hearts; the documentary "Xiaogang Chronicle 2" broadcast by Anhui Radio and Television continued the temperament of the first season, showing Xiaogang Village in a panoramic manner A vivid picture of rural revitalization; a large number of works such as the "From Farm to Table" program broadcast by Guangdong Satellite TV and the popular TV series "Mountain and Sea Love" and "Happiness to Ten Thousand Homes" in recent years are deeply rooted in the countryside and use real and vivid The audio-visual language spreads the happy picture of the beautiful countryside.

　　Painting a new group portrait of farmers

　　The peasants who shoulder the sun and the moon on their shoulders use their hard-working hands to make the fields of hope come alive, helping more than one billion Chinese people to stabilize their jobs.

On today's screens, the new group portraits of farmers are becoming more and more prominent. The morning glow and the bright moon are their spotlights, and the green water and green mountains are their main stage.

They no longer rely on mountains to eat mountains and water for water, and gradually mastered advanced science and technology, not only inheriting the tradition of conforming to the weather and not violating the agricultural time, but also possessing the concept of respecting nature, conforming to nature, and protecting nature. Ecological civilization concept, and strive to achieve Man and nature coexist in harmony.

　　Not only that, in many rural documentaries and TV programs, more and more young people are willing to return to the countryside and spread their sweat on the countryside.

"My Beautiful Village" broadcasted by the Agricultural and Rural Channel of China Central Radio and Television has launched a series of special programs "Youth in Our Village": In Xiaowan Village by the Fuxian Lake in Yunnan, a group of young people rely on the beautiful village appearance. , set up homestays, shoot short videos, and pursue their own ideals in life; female tour guides in Mufu Village, Enshi, Hubei shuttled through the countryside, telling people stories about the rapid development of their hometown; in Yantian Village, Shangrao, Jiangxi, young people returned to their hometowns to start businesses and grow rapeseed , build tea gardens, do e-commerce, and help farmers directly connect to the market... The program depicts these young people who have injected fresh energy into rural development. They are striving for truth and are becoming the "leading geese" and "ruzi cattle" on the road to rural revitalization.

　　Rural TV works are rooted in the fields, with the new era farmers struggling on the road to rural revitalization as the protagonists, and use the lens to tell the stories that grow from the land.

They understand inheritance, can innovate, have knowledge, brains, keep feelings, and cast folk customs. They are the representatives of the new group of farmers.

　　Show the new beauty of the countryside

　　What is gratifying is that today's rural TV works have explained the concept of "village" very richly, which is not only different from the living area of ​​the city, but also has colorful connotations.

"Chinese Farmers Harvest Festival Gala", "My Beautiful Village" and other programs not only celebrate the farmers' harvest and tell rural stories, but also reproduce the beautiful China painted by the beautiful villages with exquisite pictures, so that the audience can deeply understand The village is vigorously practicing the concept of "lucid waters and lush mountains are invaluable assets".

Not only that, works such as "Shan Hai Qing", "Xiaogang Chronicle 2" and "Happiness to Ten Thousand Homes", through vivid stories of getting rich, interpret the countryside as a broad stage for people to walk in the same direction with the development of the times and strive to pursue a better life.

"From Farm to Table" is based on the Guangdong-Hong Kong-Macao Greater Bay Area market, radiating audiences and consumers across the country, creating a characteristic model of "TV + e-commerce + media integration + offline wholesale sales". The villages can feel the booming picture of thriving industries, ecological livability, civilized rural customs, effective governance and affluent life.

　　Starting from different themes and perspectives, these rural TV works are based on the implementation of my country's rural revitalization strategy, quietly reshaping the impression and feeling that the countryside brings to people.

Simple and pleasant, the scenery of lakes and mountains, the fragrance of melons and fruits, and the flying of kites, the modern countryside is weaving a colorful picture of space beauty, life beauty and natural beauty.

　　Describing the new atmosphere of agriculture

　　In the new journey of fully implementing the rural revitalization strategy and building a modern socialist country in an all-round way, rural TV works, as records and witnesses of the times and society, shoulder more missions.

The main creators worked hard to find samples of rural revitalization with local characteristics and demonstration significance of reform and innovation, and with the help of mass communication channels, they promoted and disseminated their successful experiences in easy-to-understand audio-visual language.

　　"Xiaogang Chronicle 2" took 3 years to follow and shoot, showing the origin of my country's rural reform and the birthplace of "contract work" in Xiaogang Village, Fengyang, Anhui, and the struggle to be the first.

In order to visit excellent agricultural products, the "From Farm to Fork" program group has traveled more than 500,000 kilometers in more than two years, and went deep into more than 700 villages in 25 cities. The broadcast topics are distributed in 8 provinces, autonomous regions, and municipalities directly under the Central Government, with practical actions. Open up the information channel between agricultural products and consumers.

The "Road to Revitalization" broadcast by the Agriculture and Rural Channel of the Central Radio and Television General Station tells about the new practices and measures of rural revitalization through grounded themes such as "A Fish's Turnaround" and "Highland Barley Wine Fragrance Rich Farmers".

　　By depicting these fresh samples, the rural TV works show the new atmosphere of my country's agricultural development and the results of the implementation of the rural revitalization strategy, and reflect the sense of gain and happiness of people living in beautiful countryside.

　　Highlight the new local culture

　　Culture is the soul of rural construction.

The countryside is the tangible carrier of China's excellent traditional culture, and it has the foundation and confidence for us to carry on the past and forge ahead.

Today's TV art creation takes the promotion and inheritance of Chinese excellent traditional culture as its own responsibility, and strives to excavate and present the rich local cultural resources of our country.

　　"Remember Nostalgia" pays close attention to the living conditions of ancient villages, and highlights the role of culture in rural development by showing the family traditions and mottos passed down from different villages.

The annual "Chinese Farmers Harvest Festival Gala" not only celebrates the harvest, but also introduces in detail the intangible cultural heritage projects and folk customs of the venue, which has a strong cultural charm.

Those farming traditions, village monuments, craftsmen's craftsmanship, etiquette and customs, family tree genealogy, and food tastes that have gone through a long time are all vividly displayed in the program.

　　The creation of TV programs rooted in the original place of Chinese traditional culture has unique aesthetic taste and value connotation.

These works use earthy and simple cultural elements to evoke ancient memories hidden in the genes of modern people, actively shape and release the appeal and cohesion of local culture, and gather majestic spiritual power for rural construction.

　　Today, hundreds of millions of farmers have once again ushered in the gift of heaven and earth and shared the joy of a bumper harvest; in the future, my country's TV art will continue to cultivate the fertile soil of the countryside and offer more audio-visual feasts!

　　(Author: Zhang Liping, School of Art and Media, Beijing Normal University; Leng Song, Institute of Journalism and Communication, Chinese Academy of Social Sciences)