On September 20, Universal Beijing Resort celebrated the first anniversary of its opening, and announced for the first time the annual experience insights of "Big World". The data shows that in the past year, the interviewed tourists expressed "very satisfied" and "satisfied" with the experience of the resort. ” accounted for 90%, and the entertainment performance, play experience, park environment and facilities, and technology-enabled park experience were widely praised.
On September 20, 2021, the grand opening of the Beijing Universal Resort will bring the movie world within reach and at the same time unveil a new landmark of Beijing's cultural tourism.
Beijing News On the morning of September 20, the first anniversary celebration show of Beijing Universal Resort was held in Hollywood Scenic Area.
Accompanied by the theme song "This Is Universal" of Universal Beijing Resort, 14 classic movie characters and 62 actors brought charismatic performances, making people seem to travel to the filming site.
"1st Anniversary Cup" limited sale
Hollywood's star-studded avenue has been newly decorated, and the anniversary flags on both sides of the road are intertwined with a sea of blue and gold; the LED screen in the park displays the wonderful memories from tourists during the "Global Story Shooting by Me" anniversary collection event, sharing and gathering. Enjoying the beautiful moments of thousands of tourists with Universal Beijing Resort over the past year; the golden "First Anniversary Cup" is officially on sale in limited quantities. You can see in Universal Beijing Resort that many tourists have carried the commemorative cup on their backs.
Kang Zhaoning, Executive Vice President and General Manager of Universal Beijing Resort, said: "Over the past year, Universal Beijing Resort has created countless exciting memories with millions of tourists. We will continue to bring more innovative themed experiences and Seasonal events to create high-quality dream resorts.”
90% of the tourists surveyed were "satisfied"
On September 20, 2021, the grand opening of the Beijing Universal Resort will bring the movie world within reach and at the same time unveil a new landmark of Beijing's cultural tourism.
On June 25, 2022, Universal Beijing Resort reopened after a brief closure, ushering in its first summer operation peak.
In the 10 months since the park's opening and operation, Universal Beijing Resort has continued to refresh the immersive fun, making the "blockbuster world" continue to rejuvenate, and successively launched the first winter holiday theme experience, global Chinese New Year seasonal activities, Jurassic World Nursery Bra Island "Dinosaurs Travels" theme activities, etc., to bring tourists a "frequently come and always new" experience.
In the past year, 90% of the interviewed tourists expressed "very satisfied" or "satisfied" with the resort experience. Entertainment performances, play experience, park environment and facilities, and technology-enabled park experience have been widely praised by tourists.
Highlight 1
The Decepticon traveled 97,000 kilometers, which is equivalent to two and a half circles around the equator
In the past year, the immersive entertainment experience of Universal Beijing Resort has allowed thousands of tourists to release themselves and pursue happiness in the movie world.
"Going to Universal Beijing Resort" represents a new way of life and has become synonymous with happiness, bringing tourists a new way to enjoy life and discover fun.
Under the "new identity", tourists enjoy being the protagonists of the "blockbuster world".
In Universal Beijing Resort, people walk into the movie world and fully integrate into their roles under new identities such as "special agents", "wizards" and "heroes".
Data shows that in the past year, the "agents" have traveled 97,000 kilometers on the Decepticon roller coaster at the Transformers base, which is equivalent to two and a half circles around the earth's equator.
"Wizards" enthusiastically visited the wizarding world of Harry Potter, among which "Hogwarts in the Snow" has become a new popular check-in place for winter tourism in Beijing.
Harry Potter and the Forbidden Journey, Jurassic World Adventures and Despicable Me Minions Fallout became the most popular rides.
In terms of play mode, it has also changed from "one check-in" to "multiple revisits" to a themed in-depth experience.
In addition to the "one-day centralized check-in", more and more tourists integrate into the "blockbuster world" in a more in-depth and immersive way by constantly revisiting, and have a themed in-depth experience with their favorite characters.
Staying in themed rooms, watching themed performances, interacting with your favorite characters, enjoying themed delicacies, and choosing themed merchandise have become the highlights of the in-depth experience resort that cannot be missed.
Ninety percent of the tourists surveyed expressed their desire to revisit the Beijing Universal Resort; tourists holding "Winter and Spring Travel Cards" and "Summer and Autumn Travel Cards" visited the park an average of more than 17 times in the past 10 months.
Highlight 2
Tourists drink more than 1 million glasses of butterbeer
Since the park opened its doors to welcome guests, more than 13.8 million tourists have watched more than 68,000 performances and performances, with a total duration of 14,000 hours; tourists have enjoyed more than 1 million drinks in the theme park of Universal Studios Beijing A cup of butter beer, 1 million Minions ice cream, and more than 100,000 refined handmade milkshakes at City Avenue Cool Chocolate Shop and Delicious Feast Kitchen; in one year, Universal Beijing Resort launched more than 3,400 models Themed products, on average, at least a new one is launched every day.
Universal Beijing Resort has become a holiday destination for tourists to celebrate shining moments and share happiness.
Since the park opened, more than 85,000 tourists have celebrated their birthdays at Universal Beijing Resort; many couples prefer to hold marriage proposals at Universal Beijing Resort to witness romantic moments with their favorite movie characters.
More than 80% of tourists choose to "team" with their family or friends to visit the park, sharing to double the happiness; there is no age limit for happiness - in the past year, two 96-year-old women have become the oldest tourists to visit Universal Studios Beijing. During the first "Global China Year", they felt the strong New Year flavor in "Big World".
No matter what stage of life you are in, you can find your own brilliance in Universal Beijing Resort.
Highlight 3
Going paperless is equivalent to planting more than 2,000 trees
In a high-quality entertainment vacation experience, "safety and health" is as important as "happiness".
After the park is closed every day, more than 220 team members from Universal Beijing Resort conduct repairs and maintenance of riding equipment and various facilities, and escort the safety of every tourist with thousands of meticulous inspection procedures every day.
Team members continue to clean and disinfect every day. The accumulated cleaning and disinfection area in the past year has exceeded 50 million square meters, which is equivalent to about 7,000 standard football fields.
The technology-enabled tour experience is sought after by more tourists.
Tourists are more inclined to use digital tools to plan their itineraries, visit the park, and enjoy the many conveniences brought by the smart park.
Since the grand opening of the park, more than 25 million tourists have enjoyed a one-stop paperless experience of entering the park and the park, saving ticket paper equivalent to planting more than 2,000 trees.
Nearly half of the tourists use official apps and mini-programs to view maps and navigate the park during their entry into the park.
Even during the brief closure of the park due to the epidemic, a total of 11 million tourists still visited the official app and mini-program "Yunyouyuan".
In addition to themed entertainment experience and atmosphere, more and more tourists are looking forward to a green holiday environment in which humans and nature coexist in harmony.
To this end, Universal Beijing Resort has applied the concept of sustainable development to every corner, becoming the first theme park resort in the world to receive the "LEED Community Gold Certification" award.
The park maintains rich biodiversity, with more than 600 species of plants and 387 species of animals living.
In the past year, the resort has recycled a total of 2.13 million cubic meters of water resources for vegetation irrigation, waterscape filling and other fields. The amount of recycled water can almost fill the Kunming Lake in the Summer Palace.
Highlight 4
The types of ticketing are constantly innovating
Since its opening last year, Universal Studios Beijing has been "top stream" on several online travel platforms (OTAs).
Even though the park was temporarily closed due to the epidemic, the popularity remained unabated. After the resumption of operations was announced on June 22 this year, on the Qunar platform, the search popularity of Universal Studios Beijing instantly increased by 6 times, rushing to the first scenic spot in the country.
In fact, the official partner platform "detonated" when tickets for Universal Studios Beijing went on sale on September 14 last year.
Data shows that in the official flagship store of Fliggy in Universal Beijing Resort, 100,000 designated single-day tickets for Universal Studios Beijing were sold within half an hour.
On the Qunar platform, the first ticket was sold within 1 second after the sale, and the number of visits to the Qunar App Beijing Universal Resort page instantly increased by more than 20 times; within half an hour of the sale, the Qunar Travel App Beijing Universal Resort page The Mid-Autumn Festival holiday tickets are displayed in "Second Light", and the unlimited speed pass has also been sold out.
Since the opening of the park a year ago, the ticketing types of Beijing Universal Resort have been continuously innovated.
From November 11, 2021, the resort has launched winter and spring roaming cards, non-designated day double tickets, and two resort hotel room vouchers. The cumulative sales of these three categories in the Fliggy flagship store of Universal Studios Beijing in 10 hours exceeded 50,000.
From the beginning of this year to July, Beijing Universal Resort has launched products such as "buy three get four" party tickets, Minion themed rooms, and summer and autumn roaming cards.
In September this year, Universal Beijing Resort launched a designated 1.5-day ticket for the first anniversary of the celebration, three tickets for non-designated days and a holiday package for the first anniversary of the Universal Beijing Resort.
Data shows that since September last year, the number of payments for products related to Universal Beijing Resort on the Fliggy platform has exceeded 1 million.
Holidays and weekends are the peak passenger flow for Universal Studios Beijing.
According to the Qunar platform, the number of ticket reservations for Universal Studios Beijing in August increased by more than 50% compared with July, of which children's tickets increased by nearly 70%. During the summer vacation, the trend of parent-child families visiting Universal Studios Beijing is obvious.
The second weekend of September coincided with the Mid-Autumn Festival holiday, and the number of ticket bookings increased by 6 times compared with the previous weekend.
Tongcheng Travel said that for tourists from Central China, East China and Northeast China who have 2-5 hours of high-speed rail around, weekends are the best time to visit Universal Beijing Resort.
Tourists from parts of South China and Southwest China are concentrated on holidays such as Mid-Autumn Festival and National Day.
This summer, the number of orders at Universal Beijing Resort reached its peak in the past year, nearly doubling from the initial stage of the park’s opening.
Highlight 5
Same trip: tourists mainly come from Beijing-Tianjin-Hebei and surrounding areas
Which tourists paid the most attention to Universal Beijing Resort in the past year?
Tongcheng Travel told the Beijing News reporter that the tourists who pay the most attention to Universal Beijing Resort are mainly from Beijing-Tianjin-Hebei and surrounding areas, with Beijing, Tianjin, Shanghai, Suzhou, Guangzhou and other cities as the main source of tourists.
Young people and parent-child families love Universal Beijing Resort the most. Among them, post-80s and post-90s accounted for nearly 70%, followed by post-00s, reaching 18%.
Data from the Qunar platform shows that many tourists have already started to book travel tickets as the 11th holiday is approaching. More than half of the tickets for Universal Beijing Resort currently sold are reserved for admission on October 1, and the proportion of adult tickets and children tickets is 3. :1.
In addition, the same trip survey found that users who go to the Beijing Universal Resort usually choose to stay for 1-2 days to visit each theme area in depth. Tourists usually choose to enter the park from 9 am to 10 am in order to participate in each in the theme project.
The same trip data shows that tourists who go to Beijing Universal Resort prefer to take a taxi from residential areas or hotels at 9:00 in the morning, and 21:00 to 23:00 is the peak period for the return journey.
For those who choose a 2-day in-depth tour, booking the supporting hotel of the scenic spot becomes a must.
According to the same trip data, the double bed room has become the most popular room type.
Highlight 6
The radiation impact on the surrounding hotels is becoming more and more obvious
It is worth noting that the increase in the popularity of Universal Studios Beijing itself has an increasingly obvious radiation impact on the surrounding hotels.
According to data from Tujia B&B, the number of B&B reservations around Universal Studios Beijing increased 11 times year-on-year in August.
Due to the emergence of Universal Studios, the surrounding B&Bs have generated new orders and consumption scenarios.
Many Tujia hosts have added free shuttle services to and from the homestay and Universal Studios, as well as rental magic wands and robes.
Tuniu Travel told the Beijing News reporter that this summer, the bookings of Universal Studios tickets + surrounding accommodation packaged products on the platform increased by 4 times. Since Beijing Universal Studios reopened this year, orders for accommodation + ticket packaged products accounted for 20% of its total order.
In addition, on the Tuniu platform, there are not a few tourists who book Universal Studios travel photography products.
According to Beijing travel photographer Jiuyang, he mainly provides travel photography services in Universal Studios Beijing in the summer. The Harry Potter-themed 1-hour travel photography products have the highest bookings, and most of them are young people traveling with 2-4 people. tourists.
Qunar said that the 1.5-day tickets launched by Universal Studios Beijing have met the needs of many people to enjoy themselves and directly changed the consumption behavior of surrounding accommodation.
This summer (July 1 to August 31), the number of tourists who choose to stay one more night has increased by nearly 80% year-on-year. One more day of play and one more night have a chain effect.
On the Qunar platform, the average price of accommodation around Universal Studios Beijing is 1,100 yuan. The room fee for an extra night, plus catering and transportation, indirectly increases per capita consumption by at least 1,500 yuan.
tourists
Nine out of ten tourists surveyed want to revisit
Over 85,000 tourists celebrate birthdays at Universal Beijing Resort
Two 96-year-old women become the oldest tourists to visit Universal Studios Beijing
A total of more than 13.8 million tourists watched more than 68,000 performances, with a total duration of 14,000 hours
amusement park
"Winter and Spring Roaming Card" and "Summer and Autumn Roaming Card" tourists visit the park more than 17 times on average
play
The Decepticon roller coaster at Transformers Base traveled 97,000 kilometers, equivalent to two and a half laps around the Earth's equator
Universal Beijing Resort has launched more than 3,400 themed products, with at least one new product being launched every day on average
Environmental friendly
Accumulated cleaning and disinfection of over 50 million square meters, equivalent to about 7,000 standard football fields
Over 25 million tourists experience paperless travel, saving ticket paper equivalent to planting more than 2,000 trees
During the brief closure of the park due to the epidemic, a total of 11 million people visited the official app and applet "Yunyouyuan"
Recycle 2.13 million cubic meters of water resources, which can almost fill Kunming Lake in the Summer Palace
tasty
Drink more than 1 million glasses of butterbeer
Enjoy 1 million sticks of Minion ice cream and sample over 100,000 handcrafted milkshakes at City Avenue Cool Chocolaty - Chocolate Shop and Tasty Feast Kitchen
View
We are very honored that tourists have spent many shining moments here. At the same time, we also see that Chinese consumers are increasingly demanding high-quality, themed vacation experiences. This is exactly what Universal Beijing Resort is dedicated to creating. The future of Universal Resorts is full of confidence.
——Kang Zhaoning, Executive Vice President and General Manager of Universal Beijing Resort
As a popular type of scenic spot, theme parks have always been loved by young groups and parent-child families.
Theme parks are not only the main scene of people's "micro-vacation", but their unique theme IP is also an important reason to attract tourists.
Universal Beijing Resort has gradually become a must-see for tourists visiting Beijing.
——Relevant person in charge of the same journey
Beijing News reporter Qu Xiaoyi and Wang Zhenzhen