Is "high-priced Internet celebrity salt" worth buying?

  100 grams sells for hundreds of yuan, which is 160 times more expensive than ordinary salt. In fact, there is no special effect.

  Salt is an indispensable part of condiments. A bag of 400 grams of salt is generally only about 3 yuan, and the more expensive ones are only five or six yuan.

However, recently, "Internet celebrity salt" has caused heated discussions on the Internet. Himalayan rose salt, New Zealand flake salt, Hawaiian natural sea salt, Persian blue salt, Japanese grapefruit salt... The names sound varied and the prices are surprisingly expensive.

  Why are these "net celebrity salts" expensive?

Are there any supermarkets in Nanjing for sale?

Does anyone really buy it?

Reporters were investigated.

market survey:

Exquisite copywriting marketing blessing, "net red salt" is 160 times more expensive than ordinary salt

  "100 square meters yields only 1 kilogram. Only with sufficient sunshine and sea breeze in summer, can the salt be formed on the surface of salt water as thin as snowflakes." , and only the top layer of translucent crystals was taken." "About 200 million years ago, the Himalayas experienced crustal movement, which combined minerals more than 600 meters underground with sea salt to form rose salt. Because there is no industrial pollution, rose salt is the same as the ancient deep sea. Pure." "Pure sea, healthy and organic, rich in various minerals" "No iodine and anti-caking agents, rich in dozens of minerals and trace elements"...

  Open the detailed introduction of these "net red salt", let alone the taste of salt, the story behind and rarity are more important selling points.

  With the background blessing, the value of a bag of salt for three to five yuan doubles.

These net celebrity salts are mostly flakes and large granules. 100 grams of New Zealand flake salt is priced at 119 yuan, 100 grams of Himalayan rose salt is priced at 120 yuan, 113 grams of Hawaiian black salt is priced at 148 yuan, grapefruit salt 74 grams are priced at 69.8 yuan.

  The reporter chose to compare Himalayan salt with ordinary salt. 100 grams of ordinary salt only costs 0.75 yuan, and the price difference is nearly 160 times.

Someone paid for:

It is both "responsible for appearance" and "responsible for salt value", buy it!

  In order to understand the situation of "net red salt" sold in Nanjing supermarkets, the reporter searched on the takeaway platform.

Taking the more popular "Himalayan salt" as an example, the products that appear are mostly toothpaste, mouthwash, etc. There are also some supermarkets that sell Himalayan pink salt, the price is mostly about 50 yuan a bottle, the content is 357 grams, and the price is ten times that of ordinary table salt. several times.

On the takeaway platform, the monthly sales of this type of salt are very small, and the monthly sales are generally less than 2 copies.

  There are also expensive salts on the fresh APP, but most of this expensive salt is a compound seasoning of lemon + sea salt, which is slightly different from the aforementioned "net celebrity salt".

A certain Italian imported Mediterranean lemon salt is priced at 35.9 yuan for 62 grams, and 80 grams of black pepper sea salt is priced at 35.9 yuan.

The sales of these salts are not bad. One of them has received 79 reviews. Some people commented that it has a lot of lemon flavor, and the marinated salmon is not fishy and very tasty.

  On the e-commerce platform, "Net Red Salt" seems to sell well.

In an overseas flagship store, a New Zealand flake salt received more than 500 reviews.

Someone asked what is the difference between it and ordinary salt, and the consumers who have bought it replied: "The taste is not much different, slightly sweet and fresh, but it is healthier!" "Personally, it is not very cost-effective, but I can't stand its beauty. The salt is in pieces, like snowflakes." "Senior, you will feel better when you eat it."

  In the comments of another Himalayan rose salt, many consumers also commented that it is "responsible for appearance and salt value", thinking that it tastes good, beautiful, and is rich in a variety of nutrients, which will improve the overall quality of the meal.

Expert analysis:

"Internet celebrity salt" has no special effects. It is not recommended for everyone to eat such large particles of salt.

  "Rich in a variety of minerals and trace elements", "without iodine and anti-caking agents"... In addition to the face value card and the story card, "Internet celebrity salt" also played a health card.

So, is the nutritional value of "net celebrity salt" really higher?

The answer may not be so.

  According to the "Dietary Guidelines for Chinese Residents (2022)", it is recommended that the average daily salt intake of adults should not exceed 5g.

With such a small intake, even if the "net celebrity salt" contains trace elements, it is basically negligible.

  In addition, Gu Zhongyi, director of the Beijing Dietitian Association and a registered dietitian, once wrote that iodine is the main raw material for the synthesis of thyroxine, and iodine deficiency will lead to obstacles to the synthesis of thyroid hormones, followed by disorders of thyroid function. And growth and development will be affected, so proper iodine intake is still necessary.

Except for patients with hyperthyroidism, most people can eat "iodized salt".

Moreover, the salt without added "anti-caking agent" is easy to get wet and agglomerated. It is often necessary to break the agglomerated salt before use. If the salt is crushed to a large size, it is easy to cause excessive intake.

At present, the anti-caking agents used in table salt are stable in nature, and the addition amount is extremely low, which will not cause any harm to the human body.

  Gu Zhongyi said that basically it is not recommended for everyone to eat this kind of large-grained salt. It is more suitable for barbecue or marinade. Usually, it is easy to put too much in cooking and it is difficult to taste.

And the content of most "rose salt" components is difficult to guarantee.

As for the claim that "Himalayan salt is healthier", it may be the marketing rhetoric of purchasing agents. There are very few related studies. Except that it tastes salty, there is no special effect.

  Yangzi Evening News/Ziniu News reporter Wang Can