The six archaeological sites restore the highlight moments in history ["Shine! Chinese Civilization" hit]
Who carved the first words on oracle bones?
Does the mysterious Sanxingdui prove the existence of myth?
What kind of secret are the eight thousand Qin figurines guarding?
Under the guidance of the Network Audio-visual Department of the State Administration of Radio and Television and the Beijing Municipal Radio and Television Bureau, Youku and Henan Satellite TV jointly created the first cultural exploration documentary program "Shine!"
Chinese Civilization" is on the air.
The show uses historical puzzles as traction. The initiator Chen Kun and his chasing partner Xu Danrui made bold guesses and carefully verified. While actively searching for clues, they sought experts to answer questions and puzzles. Netizens also followed to experience the fun of brain-burning and puzzle-solving.
Deciphering Sanxingdui with reasoning
The first stop of the "Exploration Journey" went deep into Sanxingdui, and explored the ancient Shu civilization by deducing the younger expressions such as puzzles and Guoman animation.
Once the show was launched, it attracted the attention of many Youku netizens, who called out "Sanxingdui is full of romance and imagination", and "too brain-burning" became a high-frequency buzzword on the barrage screen.
The program also incorporates innovative forms such as CG special effects and Chinese animation, uses technology to present art, seeks audio-visual and cross-dimensional expression of cultural programs, and makes comments such as "what kind of fairy program" and "eyeball welfare moment" swipe the screen.
"Humanities programs don't mean high or low. We hope to use novel stories and unique visions to make netizens empathize." "Shine!"
Li Bing, director of Chinese Civilization and director of Youku Humanities Center's self-made studio, said.
The archaeological site restores the highlight moments in history
According to reports, "Shine!
Chinese Civilization is based on six archaeological sites and supported by the first-hand real experiences and research results of front-line archaeological experts and senior cultural and museum historians. Bao and other historical mysteries will also be laid out in front of the audience.
"If China's five-thousand-year history is compared to a curve, it must be ups and downs, each crest is a highlight in the long history, and we call it a 'shining moment'." Li Bingyi For example, the treasures of the Tang Dynasty, in the 1970s, a batch of Tang Dynasty gold and silver wares were unearthed in Hejia Village, Beilin District, Xi'an City, Shaanxi Province, with more than 1,100 pieces of treasures buried in 2 large pottery urns and 1 silver pot , These gold and silver utensils belong to the royal utensils of the Tang Dynasty, including not only the daily necessities of the royal family, but also the gold coins of ancient Rome and the utensils with the characteristics of Central Asia, which shows the prosperity of cultural exchanges in the Tang Dynasty.
32 appearing experts guarantee academic rigor
"Shine!
Although Chinese Civilization is trying to make historical themes in an innovative way, it maintains academic rigor.
Producer Deng Ruiling introduced that the program planning and research and development lasted 8 months, and the entire project was supported by more than 50 cultural and museum units, and 105 experts and teachers were contacted and visited.
"There are a total of 32 experts appearing in the 12 episodes of the entire season. When planning each episode of the script, the director team and the screenwriter team will first read a lot of books and academic papers, have a preliminary script idea, submit it to experts for review, and then After revision and review, after the scene survey, according to our actual shooting arrangement, we will also make final confirmation face-to-face with the experts. The maximum number of revisions is the 15th draft on the document.”
The dedication of the archaeologists made Chen Kun cry twice
Chen Kun and Xu Danrui, the two "Civilization Chaser", also made a lot of preparations for the content of the show. During the planning of the show, Chen Kun and Xu Danrui took the initiative to ask the director team for reference books, including getting to know the history experts that the show will contact.
Deng Ruiling recalled that when filming the museum, as long as the show was changing scenes or changing camera positions, Chen Kun disappeared in a blink of an eye. He would use this time period to carefully look at the cultural relics in the showcases, and use his mobile phone to take a lot of pictures. In the photo, "It can be seen that he is the driving force for exploring civilization spontaneously in his heart." Deng Ruiling said that during the recording of the whole program, Chen Kun cried twice, once at the Guangdong Maritime Silk Road Museum, when Chen Kun and Cui Yong (the vice president of the Guangdong Institute of Cultural Relics and Archaeology, the project leader of the Nanhai No. 1 project) had a dialogue with the sea. Cui Yong said that he felt very lucky, and he was with the Nanhai No. 1 in this profession until he retired. "Chen Kun said that he has one boat in his life, and his whole life is for underwater archaeology. At that time, Chen Kun was full of tears." The second time was in Dunhuang. Chen Kun listened to Lou Jie (a researcher at the Dunhuang Research Institute) about the generations of Dunhuang guardians. The story, "Chen Kun was moved by Mr. Lou Jie's use of such plain language to tell such a powerful story, and his tears fell."
From "Shine!
From Chinese Civilization" to "National Treasure 100" and "Hidden Details", Youku has been deeply involved in the traditional cultural content track in recent years, producing and broadcasting a large number of high-quality cultural and blog programs.
Youku has held the "Yunyou Intangible Cultural Heritage Video Exhibition" for three consecutive years, and launched more than 80 intangible cultural heritage programs during the "Cultural and Natural Heritage Day", covering cultural boutiques, intangible cultural heritage food, Chinese festivals, opera art and other different sectors , to create a traditional cultural "Hundred Gardens" online.
According to the "2022 Wenbo Program Report" released by Youku, nearly 80 million people visited Wenbo through "cloud", of which 60% were keen on traditional Chinese Wenbo programs, and the post-95 generation became the main force watching.
Previously, traditional cultural variety shows such as "China Chaoyin" produced by Youku, the "Chinese Festival" series jointly produced with Henan Satellite TV, and "Youth Guardian Artist" in cooperation with Tianjin Satellite TV have also been frequently "out of the circle".
The program also precipitated the audience's love for traditional culture into interest communities. In April, a group of hand-painted gods appeared in the "Guofengyue" event in the Youku community, and 140,000 netizens chatted about traditional culture here.
It is understood that historical and cultural themes, as one of the core tracks of Youku's humanities, will continue to increase the creation and output of high-quality content in the future.
Youku will use a younger narrative to provide new ideas and open up new boundaries for the innovative development of traditional culture.
Text / reporter Zu Weiwei