Sheep is a sheep

　　Recently, "The Sheep" has exploded the circle of friends.

Among the many players, some people have red eyes after playing until the early morning, some people are full of anger when they fall short, some people have worked hard to solve the strategy, some people have silently memorized the advertising lines... and some people understand life through the game - the card surface is very complicated and difficult. Another floor, there are only those few slots, but no one wants to forget it.

　　With the explosion of the game, there are various doubts surrounding the game.

In this regard, Zhang Jiaxu, the founding team of "Sheep and A Sheep" and founder of Jianyou Technology, said frankly that players' hilarity and scolding can be accepted, "This means that he is really involved."

　　no algorithm control

　　Put the gaming experience first

　　At 10 pm on September 15th, Zhang Jiaxu walked out of Jian You's office, walked into the skewer shop, and bought dinner for the team.

　　The young team in the house is all working at full capacity.

A corner of the office is piled with the latest rations—boxes of drinks, mineral water, half-eaten cakes and mooncakes.

On this day, Zhang Jiaxu's mobile phone could not be idle for a moment.

　　Beiqing Daily: Why is the game called "The Sheep"?

　　Zhang Jiaxu: There is no other consideration, I just hope that users can remember it. Sometimes the name that I think about is not so interesting.

Making games and playing games are actually the same, both are a play mentality.

　　Beiqing Daily: Can anyone pass the second level?

　　Zhang Jiaxu: Of course.

Yesterday we saw a host live LOL, he was playing "The Sheep and the Sheep", and suddenly passed the level, he immediately jumped up to celebrate, after a meal of excitement, LOL stopped broadcasting, holding his mobile phone and shouting "clear, clear ”.

It comes down to one sentence, in our hearts, the bottom line of social gaming is truth and fairness.

The Internet says that we have algorithm control, but absolutely not.

　　Beiqing Daily: Some screenshots circulating on the Internet show that the last few pieces cannot be eliminated. Is this a bug?

　　Zhang Jiaxu: The arrangement method and parallax make people feel that there are only two pieces left. In fact, these two squares are still under them, but they are just stacked. If there are random shuffling items at this time, you can pass the level.

　　Beiqing Daily: Many players are criticizing this game, what do you think?

　　Zhang Jiaxu: We can all accept the player's liking or scolding.

When the player is emotional, it actually means that he is really involved and thinks the game is fun.

　　Beiqing Daily: Some netizens say that the games on the short video platform are relatively simple, is that true?

　　Zhang Jiaxu: Absolutely impossible.

There is a lot of piracy now, and I can only guarantee that our games are the same on all platforms.

In fact, it will be easier if players from different platforms are placed under different servers.

But we try our best to integrate the game under one server, we just want all players to play the game together. This atmosphere is very important. If you play on different platforms, the feeling will change.

　　For us, these choices are the hardest.

In order to make the game fun, no matter how difficult it is, we have to endure it. We can't choose to spread the players because we are worried about the pressure on the server.

We have our own requirements and guidelines for social games, and the gaming experience must come first.

　　Beijing Youth Daily: How do you understand social games?

　　Zhang Jiaxu: Let me give an example, if you add friends to chat in the game, it is the game + social element.

But all our games now are designed based on the social system.

　　Players complain, complain, and ask friends to cooperate and help, all of which will stimulate social points.

When the game is challenging, how difficult is the difficulty, how excited he is when he passes the level.

We saw someone post saying "passed, I'm going to put this on my resume".

You can feel the excitement of the game for him, which is the fun of the game.

　　Team members "halfway home"

　　Online revenue data is not true

　　Beiqing Daily: Did you expect this game to explode?

　　Zhang Jiaxu: Not at all, it has far exceeded expectations.

I made "The Pirates" before, the highest is 25 million DAU (number of daily active users), and I have also witnessed "Idiom Little Xiucai" with 9 million DAU before. I have experienced these big DAU products, but now "The Sheep is a Sheep" The data is completely beyond my comprehension.

　　Beiqing Daily: Is the revenue data of "Sheep Liao A Sheep" circulating on the Internet true?

　　Zhang Jiaxu: Those are all fake.

We did not open the banner (banner ad) window on this project.

Normally banner income can account for a large part of operating income.

However, for the player's experience, we have removed all these banners and content that is detrimental to the user experience because of the fear of the player making a mistake.

Now only the advertising video is added, or it is added on the basis of not affecting the gameplay of the game itself.

Players can experience the game content normally without watching videos.

We are the kind of people who simply do content products.

　　Beiqing Daily: What are you doing now?

　　Zhang Jiaxu: In addition to responding to the attack, the other thing to do is to hope that the heat will drop.

Now everyone is overinterpreting what we said earlier.

　　(Looking at the phone) Oh, it crashed again. We have been attacked these days because there are many pirated games online.

They want to attack us, as long as they kill our game, players don't know whose game they are, and they will play their game.

These are things we hadn't prepared for, and completely hadn't thought of before.

　　Recently, the team members are basically working all night, and the small partners in technical positions will work harder. When they are tired, they go to the lounge upstairs.

Other friends are also working hard for this project. Our WeChat red envelope skins have been prepared, and we are ready to find opportunities to distribute them to players.

　　Beiqing Daily: How was "The Sheep Led a Sheep" planned?

　　Zhang Jiaxu: We have two main planners, and the rest of the main creative team will also participate, and I will do the balance in the end.

The three teams that developed "The Sheep" have interesting backgrounds.

One of the planners was a little girl from 1998 who had previously worked in administrative work.

We valued her enthusiasm and recruited her, but we did not expect her strong learning ability.

One is the creator development of Android and IOS, and he built the server by himself.

We don't have much budget, this little friend writes while learning.

The "art" of this game has been a serious game before, and this is the first time to do a casual game.

　　Our team has been working hard for a long time without improvement. I advised them to "wait a little longer, work harder, and work harder".

Later, on a small project, we mutated "Sheep and Sheep". We worked on this gameplay for three months. In the end, we found this design to be the most interesting. After the modification, it was launched directly.

Every little partner in the team has credit for the success of "Sheep and A Sheep".

We came together because of love and always felt that we would have the opportunity to prove ourselves.

Unexpectedly, this small project suddenly became popular, and the main project we invested more in has not yet progressed.

　　Hope the heat goes down

　　Give happiness to real players

　　Beiqing Daily: When did you decide to make social games?

　　Zhang Jiaxu: I came from a "technical" background. After graduating from college, I followed a friend's entrepreneurial team to make games.

Later, he joined a big game company, and he came out to start a business again last year, trying to prove himself by making his own games.

　　The establishment of Jianyou is also to make good games, good games to play, and games that connect people and people. The team is a small partner who sincerely makes games. The meaning of Jianyou is to make simple and fun games.

　　Beiqing Daily: What did you and the team say to the team in the past few days when the game became popular?

　　Zhang Jiaxu: I told them, everyone here, this is definitely something we can be proud of in our life.

We originally thought that this game would make 100,000 yuan, but now it has far exceeded our expectations.

Do we have any other hope?

not at all.

　　So I tell you, no matter what happens, you have to treat it with a normal heart.

This isn't our last game.

If this company wants to continue, we will continue to produce better games. Don’t be fooled by these things.

　　From my perspective, running a company is like a game in itself.

Whether it is a company or a game, everyone is a player in the game.

I respect every player and every employee, and treat my employees how I treat my players.

　　I hope you all play games for fun.

We don't want to cause such a big discussion, because the game will quarrel and grab the hot search, which will affect the social resources too much, which makes the game become meaningless.

　　Friends who like to play this game can play it quietly; if you don't like it, turn around and leave, we will not keep it, and give happiness to real players.

We just made a small game, and we don't want this thing to keep fermenting.

Now that the popularity is down, I am actually very happy, and finally return to the essence of how we make games.

　　This edition of text / Deng Peijun, our reporter Zhang Zhiyi as a coordinator / Lin Yan and Zhang Bin

　　Trend Archives

　　"Sheep and Sheep" is a small game of elimination and elimination, with a clearance rate of less than 0.1%.

The gameplay is to find three of the same patterns in the overlapping squares and place them in the lower card slot to eliminate them. A maximum of 7 cards can be stored in the card slot.

The homepage of the game also sets up a player ranking list to rank players in different regions. After the game is cleared, you can enter the regional rankings to help regional rankings.

　　According to the company's data, Beijing Jianyou Technology Co., Ltd. is jointly held by Zhang Jiaxu, Xiamen Leiting Network Technology Co., Ltd., and Beijing Leshan Technology Co., Ltd., of which Xiamen Leiting Network is a Gigabit company. Shares, holding 10% of Jianyou Technology, the second largest shareholder.

　　Relevant information shows that Jianyou Technology has registered the software copyright of "Sheep and A Sheep". The first publication date of the game is June 13, and the registration approval date is July 29.