Mona Al Marri: The city is one of the most important global markets for printing activities

The "Billboards Exhibition" returns to its previous era in Dubai... with creative ideas

• Mona Al-Marri was briefed on modern technologies presented by international companies participating in the exhibition.

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The 25th edition of the Middle East Billboards and Designs Exhibition, the largest forum in the Middle East for printing and billboards, kicked off yesterday, and will last for three days at the Dubai World Trade Centre.

The Director General of the Government of Dubai Media Office, Mona Ghanem Al Marri, who inaugurated the exhibition, was briefed on some of the latest technologies offered by international companies working in the field of printing and advertising, expressing - during her inspection of a number of participating pavilions - her appreciation for the exhibition's solutions, technologies and modern equipment. Serving one of the important sectors closely related to the strong economic movement in the UAE, at a time when the field of printing and advertising is witnessing a steady growth in line with the rapid development of the national economy, and the growing needs of the private sector for innovative solutions with its new forms and technical templates.

Mona Al-Marri stressed the global position of Dubai as a financial and business center, and with its focus on the creative and technological sectors, it gives great opportunities for this sector for growth and development, while government investments in various fields and the growth of infrastructure projects in Dubai, along with the strong activity of internal trade are important factors in the development of The printing and advertising sector, noting that Dubai today hosts the regional headquarters of major companies around the world, as well as its growing community of local businesses in light of the emirate's continuous economic prosperity, turning Dubai into one of the most important global markets for printing activities and advertising designs in the region.

The exhibition includes many innovations by the most prominent pioneers in the sector such as “HP”, “Canon”, “Epson”, “Mimaki”, and others, in addition to the latest products and solutions of brands from several countries, including the United States, South Korea, and China, UAE, India, Saudi Arabia, Turkey and Pakistan.

The event attracts the most important distributors in the region who showcase their latest products and innovative solutions in the advertising industry, such as Arona Trading, Heliosoz, Magic Trading, Flex Europa and Worldwide Digital.

The exhibition, in its 25th edition, focuses on the most prominent emerging trends in the field of billboards, especially digital ones that display the product in a distinctive way and the creativity of prominent players in the sector such as "Desert Signs" and "Rainbow LED".

For his part, CEO of International Expo Consults, Sherif Rahman, said: “We are pleased to open our doors to the world again, as we have always played an active role in organizing the exhibition during the past few decades.

The Middle East Exhibition for Billboards and Advertising Designs in Dubai is not only an exhibition directed at companies, but also a creative system that connects creators across various sectors, and we are witnessing today the return of demand in the printing and advertising designs sector to its growth path after the pandemic, and I am confident that the stakeholders and specialists within the sector are witnessing Signs of growth as well since the beginning of this year.”

He added: “The Middle East Billboards & Designs Exhibition in Dubai, which is the most prominent forum in the field of printing and advertising banners, has always succeeded in attracting the brightest local, regional and international trade visitors annually.

It also provides a seamless and convenient system to support brands and creative ideas, and has witnessed the participation of future-oriented brand leaders in the region and the world at large.”

Sherif continued: “Every year, international brands bring in machinery and equipment worth more than $250 million in order to harness the latest technology to advance the services and offerings of this sector.

We are pleased to go back to our previous era and succeed in organizing an event with a personal presence, through which we gather all the pioneers of the sector under one roof.

This event will serve as a meeting point for industry stakeholders from all over the world.”

perfect market

For his part, the chief business stimulus official at the Middle East Exhibition for Billboards and Advertising Designs in Dubai, Eng.

Karthik: “When you look at the segment of visitors to the exhibition, we find that the majority of them are high-level decision-makers, including executives, owners, and influencers in decision-making processes such as production, marketing and technical managers.

Over the years, the exhibition has provided the best returns on investment for both visitors and exhibitors, and about 39% of trade visitors placed direct purchase orders to exhibitors during the event.

He added: “The Middle East and Africa represent an ideal market for large format printers in the future, and we invite all interested, experts and stakeholders to join the exhibition, and our exhibition continues, as usual, to lay solid foundations for the sector, after the pandemic, and support the needs of trade visitors looking for the latest technologies in the field of printing and retail services, in addition to to contain screens, digital billboards, and related technologies.

Mona Al Marri:

• “With Dubai focusing on the creative and technological sectors, it gives great opportunities for this sector to grow and develop.”

Sherif Rahman:

• “We are witnessing today the return of demand in the printing and advertising designs sector to its growth path after the pandemic.”

The biggest forum

The Middle East Billboard & Design Exhibition is the largest trade forum of its kind in the region for billboard makers, print production houses, merchandising and gifting companies, media agencies, mall owners, the car wrapping sector, real estate developers, the hospitality and tourism sectors, the 3D printing industry, and engineers. Architects, brand consultants and other stakeholders in the print, imaging and signage industries.

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