China News Service, September 13 (Reporter Li Jinlei) During this Mid-Autumn Festival holiday, 73.409 million people traveled and the tourism income was 28.68 billion yuan.
In the context of advocating local festivals in many places, local tourism has become the "main tone".
73.409 million trips cost 28.68 billion yuan
According to the data center of the Ministry of Culture and Tourism, during the Mid-Autumn Festival holiday in 2022, there will be 73.409 million domestic tourism trips across the country, a year-on-year decrease of 16.7%, and it will recover to 72.6% of the same period in 2019 on a comparable basis; domestic tourism revenue will be 28.68 billion yuan, a year-on-year decrease. 22.8%, recovering to 60.6% in the same period in 2019.
Compared with the Dragon Boat Festival holiday in 2022, the number of tourists during the Mid-Autumn Festival holiday will drop slightly, but the tourism revenue will increase instead of falling.
Data show that during the Dragon Boat Festival, 79.610 million people traveled domestically across the country, achieving a domestic tourism income of 25.82 billion yuan.
The picture shows citizens playing in front of the "Jade Rabbit and the Moon".
Photo by Yu Haiyang
Under the local festival, local tourism becomes the "main tone"
Local tourism has become the "main tone". During the holidays, visiting relatives and friends, outdoor leisure, suburban tourism, and rural tourism are the themes of tourists' travel, and characteristic farms, homestays, art galleries, and museums have become important recreational places for holiday tourists.
Data from a number of travel platforms shows that in the context of advocating local festivals in many places, the tourists are mainly composed of local and surrounding groups.
Orders for local scenic spots, themed games and country houses have grown significantly. The top 10 popular cities for surrounding tourism are: Hangzhou, Guangzhou, Nanjing, Suzhou, Shanghai, Beijing, Zhengzhou, Hefei, Wuxi, and Changsha.
According to data from the Ctrip platform, since the epidemic, the proportion of local orders has been increasing year by year. From January to August this year, the proportion of local orders has increased by 44% compared with the same period in 2019. Among them, the proportion of local orders in first-tier and new first-tier cities has led the increase, compared with the same period in 2019. In the same period in 2019, it increased by more than 50%.
The picture shows the Mid-Autumn Festival night, tourists camping to appreciate the moon.
Photo by Battle
The atmosphere of Mid-Autumn Festival is full of night tours and moon-viewing, and camping is hot
The highlights of urban night tours are outstanding, and the light intensity of urban night landscapes in Hangzhou West Lake, Guangzhou Pearl River, Shanghai Huangpu River, Nanjing Qinhuai River and other places continues to increase.
Zhangjiajie Jiuge Mountain Ghost Scenic Spot, Xiangyang Tangcheng Scenic Spot, Taizhou Wenling Scenic Spot, West Lake Xixi Scenic Spot and many other scenic spots have opened the night tour mode, which combined with folk activities to attract a large number of tourists.
During the Mid-Autumn Festival, folk activities in various places are splendid, such as moon worship ceremonies, garden parties, lantern exhibitions, guessing lantern riddles... Cultural activities in various places have been "new".
Cultural and tourism scenic spots are also innovative and changeable, integrating traditional customs and national trends to fill the Mid-Autumn Festival atmosphere.
Qunar data shows that Mid-Autumn Festival tourism pursues a sense of atmosphere, and resort hotels such as moon viewing, starry sky, and hot springs are favored. Residence hotels and micro-vacation are the key words for this year's Mid-Autumn Festival.
Moon viewing, starry sky, hot springs, lake views, and camping are the most popular, and the average search popularity has increased by more than 3 times from a week ago (9.3-9.5).
Camping continues to be popular, and a reporter from Zhongxin Finance noticed that many people posted photos of Mid-Autumn Camping in the circle of friends.
Mafengwo's big data shows that during the Mid-Autumn Festival holiday, the average search popularity of "camping" in various places increased by more than 130%.
The camping enthusiasm is the highest in Jiangsu and Zhejiang. The mountains and scenic spots around Ningbo, Hangzhou and Huzhou are popular camping spots for tourists.
"Eleven" popular hotels were booked
The Mid-Autumn Festival is over, and the "October" Golden Week is not far away.
Qunar big data shows that as early as the beginning of September, the search volume for "November" travel has increased significantly, and the popular destinations for air ticket booking are: Shanghai, Guangzhou, Kunming, Shenzhen, Beijing, Hangzhou, Nanjing, Xi'an, Chongqing, Xiamen.
Many travelers have already booked high-quality hotels during the "11th" Golden Week in advance, and special room types such as sea view rooms, floor-to-ceiling windows, panoramic views, and hot springs have been snapped up. The homestay's listings from October 1st to 6th have been sold out.
According to data from Tujia Homestay, the proportion of country homestay orders in 2022 will increase by 70% compared with the same period last year.
At present, the number of homestay reservations during the National Day has been equal to that of the Mid-Autumn Festival. Among them, the proportion of country homestays is close to half. Some people who have not booked a room during the Mid-Autumn Festival simply "snatch" the National Day's room.
Xie Xiaoqing, a senior researcher at Ctrip Research Institute, said that this year's Mid-Autumn Festival holiday reflects the strong resilience of the localized leisure tourism market. The National Day holiday is approaching, and the tourism market will also usher in new growth opportunities and challenges.
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