The Mid-Autumn Festival holiday (September 10-12) is coming.
Recently, with the spread of the epidemic in many places, the trend of traveling around the Mid-Autumn Festival and local areas has emerged.
On September 6, Fliggy released the Mid-Autumn Festival tourism consumption observation. Due to the short holiday days, in low-risk areas, "2-hour vacation circles" have become mainstream.
In the past week, the Mid-Autumn Festival local hotel bookings on the Fliggy platform increased by more than 1.7 times compared with the previous week, and the bookings of holiday products such as tickets for local scenic spots increased by more than 2.3 times.
The booking cycle of travel products is further shortened, which also means that more and more consumers choose to book travel products before they travel.
Ctrip's Mid-Autumn Festival forecast report shows that in the past week, orders for Mid-Autumn Festival surrounding tours increased by 267% month-on-month, and Mid-Autumn Festival hotel bookings increased by 69% month-on-month; local and surrounding hotels accounted for 51%.
Among them, high-star hotel orders accounted for 51% of the total, and the per capita consumption of high-star hotels in the Mid-Autumn Festival has achieved double-digit growth year-on-year.
Orders for Mid-Autumn Festival around the Yangtze River Delta increased by 352% month-on-month
According to the booking data of Tuniu.com, during the Mid-Autumn Festival holiday, users in Nanjing, Shanghai, Beijing, Hangzhou, Fuzhou and other places have the strongest desire to travel.
In terms of the number of travel days, due to the 3-day holiday limit, more users choose 1-3 day travel itineraries, accounting for 65%.
In addition, some users manually extended the Mid-Autumn Festival holiday by asking for leave, taking vacations, etc.
Among them, 4-5 day trips accounted for 22%, and more than 5 days trips accounted for 13%.
In terms of travel types, affected by the length of holidays and the epidemic, more users choose short-distance local or surrounding tours.
The data shows that local tours and surrounding tours dominate the Mid-Autumn Festival tourism consumption, and the number of tourists accounted for 68%.
In contrast, long-term travel has gradually ushered in a cooling trend after experiencing a recovery in the summer, and the number of tourists accounted for 32%.
According to a Ctrip report, the most popular destinations for Mid-Autumn Festival surrounding tours this year are concentrated in the Yangtze River Delta and Pearl River Delta cities, and orders for Mid-Autumn Festival surrounding tours in the Yangtze River Delta have increased by 352% month-on-month in the past week.
According to the booking data of Tuniu.com, from the perspective of destinations, Jiangsu, Zhejiang and Shanghai in the east of China and Yunnan in the southwest are the most popular destinations for local and surrounding tours. Among them, Shanghai, Nanjing, Changzhou, Huzhou , Kunming and other cities citizens are more enthusiastic about local tours and surrounding tours.
In terms of long-term travel, the destination of Yunnan has always maintained a high popularity. In addition, the popularity of Guangxi, Hunan, Hubei, Shanghai and other destinations has also caught up.
High-star hotel bookings rise low
Tongcheng Travel also believes that the Mid-Autumn Festival holiday is still dominated by local tours and supplemented by surrounding tours. From August 25th to August 31st, the search popularity on the platform with the keyword "Mid-Autumn Festival" increased by 120%. Province and Beijing are the three provinces (cities) that pay the most attention to the Mid-Autumn Festival.
Under the influence of the current epidemic, short-distance surrounding tours are still the mainstream of the Mid-Autumn Festival travel market.
Short trips from 1 day and 1 night to 2 days and 1 night, or a round trip around the same day will be the choice for people to travel during the Mid-Autumn Festival.
According to the booking situation of surrounding short-distance tour products, Shanghai, Guangzhou, and Shenzhen are among the top 3 popular cities for mid-autumn holidays.
Correspondingly, the Mid-Autumn Festival tourism consumption presents a significant small radius feature.
The relatively prolonged time of local play has promoted the popularity of high-star resort hotels and parent-child hotels in the suburbs.
Fliggy data shows that mid-autumn high-star hotel bookings show a trend of low volume and low prices, and consumers can book high-quality hotels at more affordable prices.
In the past week, the bookings of Mid-Autumn Festival Gaoxing Hotel have increased by 1.3 times compared with the previous week, and the unit price of customers has dropped slightly from the previous week.
In terms of regions, Shanghai, Beijing and Hangzhou are among the top three popular destinations for Mid-Autumn Festival travel, while Changsha, Chongqing, Nanjing, Kunming, Xiamen, Xi'an and Wuhan are all in the top ten.
According to the same trip data, as of August 29, the number of room-night orders for mid-to-high-end hotels with check-in time during the Mid-Autumn Festival has increased by nearly 40% compared with normal days. Among them, the orders of tourists who choose high-end hotels have doubled compared with normal times.
Budget hotel bookings for room nights fell by 10%.
According to the relevant person in charge of Tongcheng Travel, compared with daily travel, users prefer quality travel during holidays. In order to book their favorite hotels, some users choose to book hotels in advance, and they are also willing to spend more on hotel accommodation. spend.
The popularity of self-driving tours rebounds
Compared with the popularity of group tours and independent travel during the summer vacation, during the Mid-Autumn Festival holiday this year, the popularity of self-driving tours has rebounded strongly and has become the most popular way to travel.
According to data from Tuniu.com, 60% of users choose self-driving travel among the bookings of packaged travel products, not counting the travel needs of individual bookings of air tickets and hotels.
As the high temperature dissipates, outdoor tourism returns to the "C position", and the camping experience heats up again.
In the past week, Fliggy's Mid-Autumn Festival camping-related product bookings have increased by more than 7 times month-on-month. Tent camping and RV camping that include elements such as mountains, nature, and green spaces have become popular during the Mid-Autumn Festival.
According to data from Mafengwo, the search popularity of "homestay" in Guangzhou area has increased by 66% in the past week. Travelers in Beijing area are more willing to explore the surrounding area by self-driving. This Mid-Autumn Festival, Ulan Butong, Inner Mongolia has attracted the attention of many Beijing self-driving tourists, and the popularity is soaring. 71%.
Driven by short-distance travel, boutique country houses with a certain destination nature are popular.
Fliggy data shows that in the past week, the order volume of Mid-Autumn Festival country houses increased by 1.8 times compared with last week.
Country houses in Pingxiang, Huangshan, Huainan, Zhangjiajie, Dali, Lijiang, Shangrao, Xiangxi and other places performed well.
In addition, the report of the same journey shows that from August 25th to August 31st, the search popularity of country houses increased significantly, with a month-on-month increase of 68%.
During the Mid-Autumn Festival this year, passengers can purchase train tickets for the first day of the holiday from August 27.
Tongcheng Travel released the "2022 Mid-Autumn Festival Holiday Residents Travel Trend Report", predicting that domestic civil aviation and railway passenger traffic will have a significant upward trend two days before the arrival of the small and long holiday, and the pre-holiday passenger traffic peak is expected to appear on September 9.
The peak of the return passenger flow after the holiday will be concentrated on September 12.
The same-trip travel data shows that the air ticket prices for the three-day holiday show a trend of "low in the middle and high on both sides", and the average air ticket price is expected to reach the peak during the holiday on September 12.
According to the same trip data, during the Mid-Autumn Festival holiday, the main popular departure places for domestic routes are Shanghai, Guangzhou, Shenzhen, Kunming, Beijing, Chengdu, Harbin, Changchun, and Chongqing.
In terms of railways, it is expected that the train stations in Guangzhou, Shanghai, Shenzhen, Beijing, Chongqing, Changsha, Hangzhou, Chengdu, Suzhou, Dongguan and other cities have a large passenger flow.
On the other hand, Beijing, Shanghai, Wuhan, Guangzhou, Chengdu, Changsha, Nanjing, Qingdao, Hangzhou and Shenzhen became the top 10 most popular accommodation booking cities during the Mid-Autumn Festival.