When selling mixed juice, even though only 2% melon juice was used, labeling as if the majority of the raw material was melon juice was a violation of the Unjustifiable Premiums and Misleadings Act. , The Consumer Affairs Agency issued an order to the seller "Kirin Beverage" to take measures to prevent recurrence.
The order was received by Kirin Beverage, a major beverage maker in Chiyoda-ku, Tokyo.
According to the Consumer Affairs Agency, "Kirin Beverage" will place a melon illustration on the entire package when selling the mixed juice "Tropicana 100% Whole Fruit Feeling Melon Taste" from June to April this year. It means that it was displayed as "100% melon taste".
As a result of an investigation by the Consumer Affairs Agency, it was found that grapes, apples, and bananas actually accounted for the majority of the raw materials, and melon juice was only about 2% of the total.
The Consumer Affairs Agency has ordered Kirin Beverage to take measures to prevent recurrence, etc., saying that such acts constitute a ``misrecognition of superiority'' in violation of the Act against Premiums and Misleading Representations.
"Kirin Beverage" said about receiving the order, "We deeply apologize for the misleading display. We will further strengthen the check system for display and strive to prevent recurrence." increase.