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In recent years, some unexplored "wild" scenic spots have become internet celebrity check-in spots on social platforms.
There are hidden security risks behind the fiery "exploration", and the safety management and protection net of undeveloped scenic spots requires the government, platforms, travel agencies, and tourists to work together.
On both sides of the crystal clear river, colorful tents and sky curtains are erected, and tourists play in the river water.
However, in an instant, the surging floods swept in with mud and sand, and the tourists didn't even have time to put away their camping equipment and fled to the shore, but some people were still trapped in the middle of the river, with a dilemma...
This is the scene of a flash flood in Longcaogou, Longmenshan Town, Pengzhou City, Sichuan Province on August 13.
According to the report of the Pengzhou Emergency Management Bureau, 7 people were killed and 8 people were slightly injured in the disaster.
In fact, Longcao Valley, which was favored by tourists before the disaster, was an undeveloped "wild" scenic spot.
The Pengzhou flash flood incident once again sounded the alarm.
In recent years, some undeveloped scenic spots have turned into "original ecological scenic spots" and "niche check-in places" on social platforms, attracting many tourists. "Adventure" tourism has even become a popular way to play, but the hidden Security risks cannot be underestimated.
The crisis behind the fiery "exploration"
Half a month after the torrent incident in Pengzhou, when reporters searched for "Longcaogou" on social platforms again, "respect nature and cherish life" became a frequent word.
In recent years, outdoor tourism represented by adventure, camping, etc. has become popular, and many "wild" attractions like Longcao Valley have become Internet celebrity attractions on social platforms, such as the abandoned mines in Jiande, Hangzhou, Zhejiang, Guizhou The "Sheepskin Cave" in Guiyang, the Stone Old Man Cave in Qingdao, Shandong, etc.
Yin Jie, a professor at the Tourism Safety Research Institute of Huaqiao University, analyzed that from the perspective of demand, the travel mode favored by tourists has changed from sightseeing tourism to experience tourism.
Camping, wild adventure and other activities have high experience attributes. In addition, due to the impact of the new crown pneumonia epidemic, tourists have a stronger yearning for natural space.
Under the dual blessing of "experience" and "closeness to nature", tourism methods such as wild adventure continue to be popular.
However, there are hidden security risks behind the fiery "exploration", and incidents of tourists in distress frequently occur.
On June 29, two tourists fell off a cliff while climbing the "Yangskin Cave", resulting in broken legs and head injuries; on August 20, a woman accidentally fell into the water while playing paddleboard at Xiangtang Reservoir in Nanjing and died... …
Yin Jie said that tourists who visit undeveloped scenic spots without authorization may not only face the risk of natural disasters such as floods, mudslides, landslides, and landslides, but also accidents such as falls, sprains, falls, and disappearances.
Zhang Yuxin, a member of the Kunming Blue Sky Emergency Coordination Center in Yunnan Province, introduced that taking mine exploration as an example, the internal structure of the cave is complex and there is no communication signal. very difficult.
Who is to blame for traveling in "Wonderland" but encountering danger
Areas that are not suitable for travel have become popular tourist attractions. Tourists' expectations for visiting "Wonderland" have evolved into a tragedy of encountering danger. Who will be responsible for this?
In the past, Longcao Valley was dubbed as "a good place to escape the summer" and "a little-known secret place to play with water" on social platforms, but these recommendations are for the natural disasters such as mudslides and mountain torrents that Longcao Valley is prone to occur during the flood season, and even bear the responsibility. Circumstances such as local flood discharge missions are usually not mentioned.
"There are imperfections and unsystematic aspects in the product development, service management, and system specifications of such scenic spots." Yin Jie said that becoming an online celebrity check-in point largely depends on "Internet celebrity overflow" effect and "filter beautification" effect, that is, the fan effect of recommenders and the beauty function of lenses.
Wang Xudong, a lawyer at Beijing Dongwei Law Firm, said that the "wild" scenic spot has become an internet celebrity check-in spot without some bloggers sharing on social platforms and the platform's algorithm-based promotion.
In the face of the massive amount of information released by users, it may be a harsh punishment to require the platform to take the initiative to delete each recommended scenic spot after conducting a risk assessment.
"However, if a user complains or reports the danger of the place, the platform has the obligation to confirm and review it in a timely manner, and cannot let it go." Wang Xudong said.
Yin Jie believes that safety accidents occur after tourists watch recommended videos, which belong to "multiple causes and one effect". It is impossible to judge that safety accidents must be caused by information publishers or social platforms, especially in undeveloped scenic spots and without complete supporting facilities. case.
In the itinerary provided by many tourists who experienced the flood incident in Pengzhou, the reporter saw that on the same day, they participated in the itinerary of a travel agency's "Cool Trekking · Zhongba Forest + Longcao Valley".
In this regard, Wang Xudong analyzed that travel agencies have the obligation to ensure the safety of tourists, and should fully inform and take effective protective measures of common risks in the travel route.
If the travel agency fails to fulfill its relevant obligations and causes personal injury or property loss to the tourists, it shall bear the corresponding liability for compensation.
The surge in popularity of "wild" scenic spots has also revealed that some tourists have poor safety awareness.
"As a person with full capacity for civil conduct, tourists should have the ability to make independent judgments, improve their safety awareness, and have a little more respect for nature. If tourists still act willfully after receiving sufficient risk warnings, they should be responsible for themselves." Wang Xudong said.
Jointly weave a strong safety management protection net
The reporter found on social platforms that although Longcao Valley is no longer recommended as a scenic spot, there are still many other "wild" scenic spots that are continuously shared and recommended, including ruins, caves, jungles, canyons and other places.
In the context of global tourism, the safety management and protection net of "wild" scenic spots requires the government, platforms, travel agencies, and tourists to work together.
"Such scenic spots are mostly located in remote areas. Once a dangerous situation occurs, rescue may be difficult. It is extremely necessary for relevant departments to take effective precautionary measures in advance." Wang Xudong said.
Yin Jie also said that government departments should do a good job in the comprehensive management of scenic spots and non-scenic spots, risk monitoring and early warning and other safety precautions, conduct a comprehensive investigation of hidden dangers in tourist reception places, and cooperate with hydrology, meteorology, transportation, geology, emergency management, etc. Several departments strengthened risk information monitoring, released early warning information in a timely manner, implemented early hidden danger control measures, and built an emergency response system.
"Sharing risky and difficult adventure routes without explaining them will often make tourists ignore the hidden dangers and increase the difficulty of on-site dissuasion." Yin Jie said that for social platforms, we should focus on understanding and mastering tourist reception places. If there are potential risks and hidden dangers, you can add content such as risk reminders and safety knowledge popularization when recommending content.
When choosing routes and destinations, travel agencies need to comprehensively consider potential risks, surrounding emergency rescue facilities, and local safety rescue capabilities, and at the same time clearly inform tourists of possible risks and countermeasures in their itineraries.
The safety awareness of tourists is related to their own safety.
Yin Jie believes that tourists should establish a "global" risk awareness, that is, recognize that risk moments may occur, strengthen self-protection, widely obtain risk information before visiting, improve tourism emergency skills, reasonably choose tour routes, and abide by tour norms.
Shi Lanna