[Explanation] Near the traditional Chinese festival - Mid-Autumn Festival, consumers may find an interesting phenomenon - online and offline moon cake gift boxes, the highest price is generally set at 499 yuan.

The high-end tea leaves, precious medicinal materials, etc. that used to "team up" with moon cakes in previous years are gone, and only moon cakes are left in the moon cake gift box.

　　[Explanation] The "sky-high" moon cakes have dropped in value because in May 2022, the State Administration for Market Regulation approved the No. 1 Amendment to the National Standard "Restriction of Excessive Packaging Requirements for Food and Cosmetics", which will be implemented from August 15th.

According to this mandatory national standard, the number of packaging layers of rice dumplings and moon cakes cannot exceed 3 layers at most, and the packaging materials shall not use precious metals and mahogany materials.

In June 2022, the 4 departments jointly issued the "Announcement on Curbing "Sky-High" Mooncakes and Promoting the Healthy Development of the Industry", emphasizing that mooncake gift boxes should not be sold in any form with other products, and the most important thing is to propose that the unit price exceeds 500 yuan. The boxed mooncakes are subject to key supervision, requiring operators to keep relevant transaction information for 2 years for the relevant departments to check in accordance with the law; if suspected violations of discipline and law are found, they will be transferred to the discipline inspection, supervision, judicial and other agencies according to their authority.

　　[Explanation] A few days ago, the reporter visited many shopping malls and hotels in Nanning, Guangxi and found that the price of moon cake gift boxes on sale did not exceed 499 yuan.

Compared with the past, the mooncake gift box packaging is more concise and atmospheric, without too many decorations and accessories, and there is no use of rare and precious ingredients, tying or mixed sales of high-priced products.

　　[Concurrent] Lu Siyu, a staff member of a shopping mall in Nanning

　　The mooncakes we currently sell mainly have some flavors that the general public prefers, such as lotus seed paste, then bean paste, five kernels, etc., and the price is also as low as tens of yuan within 100 yuan. Yes, and then the higher prices, one or two hundred dollars are also available, and now from our (August) 1st Mid-Autumn Festival mooncake display to the present, the sales of one purchase by the public have also doubled. At present, according to the sales, it may be that the sales in the range of 100 (yuan) to 200 (yuan) will be higher.

　　[Concurrent] Li Yao, a citizen of Nanning

　　This year's moon cakes I saw a lot of products that are more affordable to the people, and the prices are also very affordable, the categories are also very large, and yes, they are also very delicious. I bought a box the day before yesterday.

　　[Explanation] Experts said that as a popular food for traditional festivals, the pricing of moon cakes was originally a market behavior.

China's multi-department joint issuance of documents to manage a box of small moon cakes is not only to promote the return of moon cakes and other holiday foods to the attributes of mass consumer goods and the origin of traditional culture, but also to promote frugality, oppose waste, and guide the formation of good social customs. Every secret door of corruption.

　　[Concurrent] Li Shixin, Associate Professor, School of Journalism and Communication, Guangxi University

　　If the government has introduced this kind of measure, I think it is very timely and very appropriate. This is the one.

　　But there is another point, that is, if we are the general public or citizens, if we have to, let us give gifts and moon cakes to this kind of behavior, return to its essence, return to its essence.

　　So what is this return to the essence, that is, if I give you moon cakes, it represents my friendship, but it has nothing to do with its price, and our media should do some advocacy or explanation in this regard.

　　[Explanation] Experts said that the current hot-selling moon cake gift boxes between 100 yuan and 200 yuan have exquisite packaging and content, which are suitable for gifting and personal use; there are also many moon cakes sold in bulk, which are enough to accompany consumers. Enjoy the moon and drink tea.

To produce clean moon cakes, people who buy them can rest assured, and those who eat them are at ease. This is what moon cakes should look like.

　　Zhang Guangquan, Wang Weichen, Tang poetry, Chen Liangwen, Nanning reported

Responsible editor: [Luo Pan]