□The teacher is quiet

  Although the Xianxia drama this summer has mixed reviews, its popularity is not low.

The "Canglan Jue" that is currently being broadcast is regarded as the "dark horse" of Xianxia recently, with a high degree of discussion and various data, which has saved the declining reputation of the ancient puppet Xianxia drama.

"Canglan Jue" did not jump out of the usual setting of Xianxia dramas, but took great care to design a pleasing plot and characters, coupled with generous creative marketing, this drama was able to take advantage of the situation to become a winner.

  "Canglan Jue", starring Yu Shuxin and Wang Hedi, tells the story of the sadistic love affair between the moon clan devil Dongfang Qingcang and the immortal clan little orchid.

The fairy-tale story of this drama still follows the usual setting of Xian-xiawen. It takes place in the three realms of heaven, the devil (moon clan) and the human world. The gods in the celestial realm are still strictly hierarchical. To break the curse and gain dominion, the human world is the place where gods and demons are reborn; the big-frame character setting of this drama is not out of the routine of Xianxia drama. Although the heroine Xiao Lanhua is the reincarnation of Xiao Hua Xian, she still has a powerful background or ability like other heroines in the drama, which attracts the attention of the male god and begins to have a deep sadomasochistic love for life.

  "Canglan Jue" is by no means an "anti-routine" Xianxia drama. It is still an assembly line product of ancient costume dramas. It is just a change of flavor based on the big recipe of Xianxia drama, which makes young audiences like it very much.

Why is "Canglan Jue" highly discussed and all kinds of data eye-catching?

The ingenious design of the drama's plot, the small innovation in the protagonist's character, the reversal of the male protagonist's appearance, the aggressive marketing of CP, and the exquisite special effects all add to it, and finally form a super hot atmosphere.

  This drama initially attracted the audience to the pit because of several interesting plot settings.

For example, when the hero and heroine met for the first time in the Haotian Tower, which sealed the original god of the Moon Demon, they exchanged bodies due to kissing each other during lightning and thunder.

The setting of the male and female protagonists swapping bodies is not new, but it is a point of interest. It is slightly more interesting than the settings of "feeding medicine to save life" and "awakening the original god" when the male and female protagonists of other fairy tales meet for the first time.

After the body swap, the cute Yu Shuxin turned into the "ice cube face" Moon Zun, and Wang Hedi played the cute and agile little flower fairy. This kind of beginning is still very attractive to the audience.

In the subsequent plot, the setting of the hero and heroine's "Concentric Curse" is also very clever. Although the hero and heroine changed their bodies, they began to empathize with each other, and they could perceive each other's pain, pain and fear.

The "Concentric Mantra" connects two characters who were originally unrelated.

In order to protect himself from injury, Yuezun brought Xiaohuaxian by his side, and the plot began to sprinkle candy.

  The play has also made adjustments in the character settings, so that the love between the male and female protagonists is dominated by sweet love.

Dongfang Qingcang is the strongest Yuezun in the Three Realms, and he is a bit of a domineering villain. "He who removes the root of love" only bows to the little orchid. Sweet love is not bound by the world, no one can stop it, and there is no moral kidnapping. The character design is 100% strong, the love scene is delicate and refreshing.

At the same time, the heroine's cute "secondary" character is also very funny.

  There are many special effects scenes in this play, and it creates an oriental fantasy picture scroll with "the romantic spirit of Chu Ci". It can be seen that the special effects are very expensive, which also adds a lot to the show.

Of course, the overwhelming popularity of topics such as "Dixin Gravity", "Aojiao Big Devil and Soft and Cute Little Flower Fairy", the male protagonist's handsome and handsome style, and Wang Hedi's face reversal also guaranteed The appeal of the play.

  Audiences watch Xianxia dramas just to "nibble on CP" and watch the hero and heroine sprinkle sugar in detail.

As a large-scale costume drama, "Agarwood is like crumbs" follows the main routine of the love line of Xianxia drama, which is "bitter sadomasochism". For this reason, it also sets the red line that heavenly gods cannot fall in love, but the abuse of Three Lives Three Worlds Romance audiences have felt it for several rounds.

The ingeniousness of "Canglan Jue" is that the first half of the story is full of "sweet love". CP" excitement, and then lock in the heat.

"Mirror Twin Cities" and "Agarwood is like crumbs" and other large-scale productions in the style of fairy tales, the pursuit is the hero and heroine trapped in love, the overall style is heavy and grand, and the general pattern of saving the world, etc. This style of drama The audience gets tired of watching too much.

"Canglan Jue" has a relaxed story, interesting characters, and a more fairy-tale style. It wins with lightness, which is different from the stereotyped big production fairy tales.

Although this drama is an Xianxia drama, it strives to distinguish it from Xianxia dramas in terms of marketing. It creates a new selling point for oriental fantasy dramas, and strives to get rid of the bad reputation of Xianxia dramas.

  The Xianxia drama that has been popular for more than ten years is getting less and less stamina. "Agarwood is like crumbs" is criticized by the audience for its old-fashioned plot and deja vu, such as "Fragrant Honey and Ashes Like Frost", "Liu Li", "Flower Thousand Bone" and "Three Lives Three Worlds". The patchwork of "Ten Miles of Peach Blossoms" was criticized by the audience for "sewing and mending another one".

Today's large-scale production of Xianxia dramas has entered a period of stagnation of routines and has entered a creative bottleneck period. However, as a major category of dramas, the creation of Xianxia dramas cannot be abandoned. Struggling in the mud.

"Canglan Jue" did not perform major operations on the narrative routine of Xianxia dramas, but only borrowed elements from fantasy dramas, carefully designed and added some clever plots and characters, and won in terms of topic and word of mouth.

Similar dramas include "The Rumored Chen Qianqian" and "The Royal Gift", which all win with exquisite and interesting plots and characters.

  There are still a large number of unshown dramas and works in preparation for the production of Xianxia. The "Dark Horse" drama of the "Canglan Jue" style may bring some thinking and changes to the industry.