Turn off the light… France will by “the end of summer” unify the rules prohibiting illuminated advertisements between 1 a.m. and 6 a.m., and prohibit at the national level the open doors of heated or air-conditioned businesses, indicated Monday the Ministry of Energy Transition.

A decision that drags on.

Minister Agnès Pannier-Runacher announced on July 24 in the

Journal du Dimanche

two decrees "in the coming days", but these will be ready by "the end of summer", i.e. by September 21. .

The two texts must be examined by the Council of State, which explains the delay, according to the ministry.

Energy sobriety

While the prices of electricity and gas have soared to historic levels in Europe since the start of the war in Ukraine, France wants to implement energy restraint measures before winter which should also help to fight against the global warming.

The decree on illuminated advertisements intends to harmonize the existing rules which already largely require their extinction from 1 a.m., but now differ according to the size of the agglomerations.

Stations and airports should not be affected.

According to the Environment and Energy Management Agency (ADEME), a 2 m² digital LCD advertising screen consumes 2,049 kWh/year, i.e. the equivalent of the average annual consumption of a household for lighting and household appliances (excluding heating).

The Citizen's Convention for the Climate, which was held between the end of 2019 and June 2020, on the initiative of Emmanuel Macron, had proposed a more ambitious objective to the government: "the banning of advertising video screens in space public, public transport and at points of sale", but his proposal was not accepted.

As for the ban on open doors in shops, it will apply de facto in view of the winter, although the minister announced the measure in the middle of a heat wave, following several cities including Lyon and Paris which had already prohibits this practice at the municipal level.

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  • Global warming

  • Advertising

  • energy

  • Environment

  • Agnes Pannier-Runacher

  • Planet