"I like Leshan and I like you more in this city", "I miss you very much in Ningbo", "I miss you very much in Nanning"... Recently, a series of "romantic style" street signs appeared in many places, setting off many young people. Taking pictures is hot.

On August 20, a reporter from Beijing Youth Daily learned that this kind of Internet celebrity street sign, which looks like a famous road brand, is actually a "drainage" weapon for businesses. Many Internet celebrity street signs have been removed due to suspected violations of regulations set up on urban roads.

Civil affairs departments and urban management departments in many places reminded that road signs play a pointing role, and inappropriate road signs will be misleading. Road signs are set up with strict approval procedures and standards. Unapproved settings are illegal. Do not use them for fun, drainage, etc. Just randomly on the side of the road.

  Phenomenon

  "Internet celebrity street signs" in many places attract photos and punch cards

  "I miss you very much in Chongqing", "The wind of missing you still blows in Chongqing", "I miss you very much in Ningbo", "I miss you very much in Xiamen"... Recently, many young people have posted on social platforms. Check-in photos of this "romantic" Internet celebrity street sign, and some people even specially compiled a collection of punch-in locations for this type of Internet celebrity street sign.

  According to the photos, the shape of this type of Internet celebrity street sign resembles a road nameplate, mostly blue and white or green and white. The signs are marked with "East and West" or "North and South" on both sides. "You" or "I said I love you somewhere", "I miss you and the wind still blows somewhere" and so on. Below is the pinyin of the sentence, the specific address or the store name of a business.

This type of street sign mostly appears on the roadside of the city or at the door of the store.

  investigation

  Online red street signs can be customized for a few hundred yuan

  A reporter from Beiqing Daily found that many online stores provide such online celebrity street sign customization services. Depending on the specifications and configurations, the price ranges from tens of yuan to several hundred yuan. The slogan of the platform is the same as "Pick Card Road Sign".

  After receiving the goods, many buyers posted the road signs after installation in the product comment area. Some buyers said that "taking pictures at the door of the store is very good, and it is very attractive", and some buyers customized "I miss you" for the farm. + "I miss your style" double-sided street sign, after receiving the goods, leave a message saying "a proper internet celebrity check-in point".

However, a meat crab pot businessman in Zunyi, Guizhou told the Beiqing Daily reporter that his customized Internet celebrity street sign was placed in the store, not at the door of the store or on the roadside, but the drainage effect was not very good.

  A seller told the Beiqing Daily reporter that his store provides serious road sign customization, as well as Internet celebrity street sign customization.

According to him, serious road signs have different requirements according to the level of the road, but they all have strict standards, and custom units will provide specific requirements.

The customizers of the Internet celebrity street signs are mainly merchants, and the requirements of each merchant may be different, including the text on the street signs, the color of the street signs, the size, whether it is equipped with poles, etc., which can be customized according to the needs of the merchants. The price of a street sign is about a few hundred dollars.

"After the merchant has customized it, they usually install it themselves after receiving it."

  investigate

  "Internet celebrity street sign" removed due to violations

  Recently, a barbeque shop in the central district of Leshan City, Sichuan put up a sign saying "I like Leshan, I like you more in this city" at the entrance of the shop, attracting many young people to take pictures and punch in.

According to Mr. Yi, the owner of the barbecue restaurant, he saw this type of street sign in other cities on a short video platform with different text content, so he spent six or seven hundred yuan to customize such a street sign.

Since the installation of the street signs for half a month, the popularity is beyond imagination. On average, about 40 people come to take pictures and punch cards a day, and the business of the barbecue restaurant has also become more popular.

  Some people think that this kind of street sign adds romance to the city, and some people think that this kind of follow-up behavior is unnecessary. I don't know if the direction marking on the street sign is correct or not, and it may mislead passers-by.

In this regard, the relevant person in charge of the Law and Regulations Section of the Leshan Urban Management Bureau said in an interview that this kind of sign set by the merchants is a special type of advertising facilities, and it is illegal to set such signs without authorization. Follow the trend setting.

For businesses that have set up such signs, please rectify them as soon as possible, and law enforcement officers will deal with them in accordance with relevant laws and regulations.

If citizens and friends need to set up outdoor billboards for commercial promotion, please go through the relevant approval procedures according to the procedures, and can only be set up after the approval.

  On August 20, a reporter from Beiqing Daily learned from a nearby business that many people had indeed taken pictures and punched in at the Internet celebrity street sign at the entrance of the above-mentioned barbecue restaurant, but the street sign involved was removed by the urban management department a few days ago.

  A reporter from Beiqing Daily found that since July this year, Shanghai, Ningbo, Nanning, Liuzhou, Xianning, Shiyan, Tengchong and other places have removed such illegal "Internet celebrity street signs" set up on the side of the road without authorization. Most of these street signs are for businesses. Or set up privately in commercial streets, including "I miss you in Shanghai" on Shanghai Gaoke West Road, "I miss you very much in Xianning" in front of a restaurant in Zhushan, Xianning Avenue, Xianning District, Xianning District, Hubei Province, Shiyan Maojian District residents and East Road "I miss you very much in Shiyan", Ningbo Xingyue Center's "Waiting for the summer wind to wait for you in Ningbo", "I miss you very much in Ningbo", Qixing Road, Nanning, Guangxi "I miss you very much in Nanning", Liubei, Liuzhou Internet celebrity street signs such as "I miss you so much in Liuzhou" near District Square Road.

  It is also understood that when the street sign "I miss you very much in Nanning" on Qixing Road in Nanning was removed, another Internet celebrity street sign with the same content as "I miss you very much in Nanning" was set up in Nanning Neijie Cultural and Creative Park. It has not been removed and the sign is managed by the business district itself.

The three Internet celebrity street signs in She Village, Jiangning District, Nanjing were also deemed not to be illegal by the relevant person in charge of the Geographical Names Office because they were not on both sides of the urban municipal road.

  remind

  It is illegal to set up road signs without approval

  Although Internet celebrity street signs are popular, the establishment of street signs must comply with relevant regulations.

According to the person in charge of the relevant business of Hubei Xianning Civil Affairs Bureau, place names are basic social public information, an important carrier of history and culture, and play an important role in economic and social development and the production and life of the people.

The State Council's "Regulations on the Administration of Geographical Names", which was newly revised and implemented on May 1 this year, stipulates that no unit or individual may set up, dismantle, move, alter, obscure, or damage place-name signs without authorization.

In addition, according to relevant regulations, road signs are national legal signs.

The civil affairs department at or above the county level is the competent department of road signs, responsible for the setting, management and maintenance of road signs within its administrative area.

  "Setting up place name signs is a serious matter. From a functional point of view, road signs play a pointing role, and inappropriate road signs will mislead the society." The person in charge of the relevant business of Xianning Civil Affairs Bureau said that road signs are set up with strict rules. According to the approval process and national standards, it is illegal to set up road signs without approval. Individuals cannot customize road signs for reasons such as being fun, attracting traffic, and having Internet celebrity potential. They can be placed on the side of the road at will. Necessarily misleading and confusing.

"I miss you very much in Xianning", "I miss you in Xianning" and other street signs, it is very unserious to set up fake street signs. As an individual, you can't customize street signs. At present, these street signs have been removed.

  A reporter from Beiqing Daily noticed that the new "Regulations on the Administration of Geographical Names" implemented on May 1 this year stipulates that if a place name sign is set up, removed, moved, altered, blocked or damaged without authorization, the place name sign setting, maintenance and management department shall order it to correct and be corrected. The responsible person shall be fined not less than 1,000 yuan but not more than 5,000 yuan.

  In a recent interview with the media, about the Internet celebrity street signs, the relevant person in charge of the Municipal Office of the Shushan District Urban Management Bureau of Hefei, Anhui said that if such street signs are set up in commercial blocks, the city appearance and sanitation department, local streets and commercial street properties will be comprehensively managed by multiple parties. .

It is a violation of law to set up street signs privately beside city roads.

The urban management department will confiscate and order the removal of such "shanzhai street signs" on the road.

"If there is damage to the road surface or green belt, we will punish it according to the territorial regulations. When we find that there is a situation that is not set up according to the regulations, or if we set up a road sign without permission, we will take a photo and leave the certificate, and contact the local territorial urban management department to remove it. and punished accordingly.”

  Ningbo, Shiyan, and Tengchong Civil Affairs Bureaus also issued reminders that no unit or individual may set up, dismantle, move, alter, cover, or damage place name signs without authorization. , there are Internet celebrity potential and other reasons to customize the road signs, and place them on the roadside at will.

  Text / Our reporter Dai Youqing intern He Ziyi